Could Cedar Fair offer a “California Season Pass” instead of a Platinum Pass?
I travel fairly often to visit amusement and theme parks – that’s no secret. But I’m also a big fan of getting the most bang for my buck, especially in this economy. Case in point:
Cedar Fair, L.P. currently offers three different levels, or tiers of season passes:
Your standard SEASON pass, which gets you admission into a single park.
The GOLD Pass, which in NorCal gets you admission to: California’s Great America, Halloween Haunt, Gilroy Gardens and free parking at each park.
And finally, the PLATINUM Pass, which gets you admission and free parking to ALL the Cedar Fair owned parks.
Most of us in California, however – never get a chance to leave the Golden State, which makes upgrading to a PLATINUM pass very cost prohibitive, considering the next closest Cedar Fair park besides Knott’s – is World’s of Fun…in Missouri.
That being said, I believe there’s room for Cedar Fair to debut a fourth tier of passes – the CALIFORNIA Pass.
It could be positioned between the GOLD and PLATINUM passes, in terms of perks and pricing. In addition to all the benefits of a GOLD pass, it would also get you admission and parking at Knott’s Berry Farm and Soak City Water Park.
Now for most people, this doesn’t seem like much to add for it’s own tier – but since the West Coast parks are so far separated from the rest of the chain in terms of distance and topography, most California park fans are content to stay IN the state and will never be able to get the full benefits out of a PLATINUM pass, unlike their counterparts in the Midwest and on the East Coast, where parks are only a drive’s day (or less) away.
As a result, they may not upgrade to the higher cost tier, and forgo even visiting the other parks in California, where they could be spending money. Of course, on the flip side, if a CALIFORNIA pass was added, I know that I’d be much more willing to upgrade to it and happily drive more often to SoCal to get my Xcelerator and Monte fixes MUCH more often.
What do you think – would YOU purchase a CALIFORNIA pass if it was offered? Leave your thoughts in the comment section below, or reach out to us on our SOCIAL MEDIA pages, too!