How to Make Ride Announcements Better for Amusement Park Chains
It’s that time of year again – time for park fans to begin serious speculation about what may (or may not) be coming to their favorite parks in 2020.
With SeaWorld Parks already making announcements (or teasing them) for all of their parks, Cedar Fair and Six Flags are up next to reveal what’s in the works for next season.
All of the SeaWorld parks are expecting major, new additions to their facilities in 2020, including Mako at the original SeaWorld in San Diego, CA.
There seems to be two trains of thought on how to best make these announcements: by individual park or as a complete chain.
At Cedar Fair it appears the chain spreads out their announcements, usually over a two week period, so that each park receives their “day in the sun” with media coverage in their local markets.
Meanwhile at Six Flags, the chain has made it a tradition to announce every park’s newest addition in a single video, with each park sending out a release to their local media. The idea is that the single announcement carries more weight on a national level, which should translate into more traction with the national media.
But this “one day fits all” strategy does have a potential flaw: what if a park hasn’t opened their new ride from 2019? Wouldn’t that potentially kill the buzz for both?
Sadly, for the good folks at Six Flags Magic Mountain, they don’t have to imagine this scenario – they’re living it.
Since their “new for 2019” attraction, West Coast Racers, isn’t even finished being built, it’s highly likely the park will be forced to announce another new ride, without even finishing the last one they announced.
Despite being announced in late August of 2018, West Coast Racers is still far from being complete.
Personally, I’m a fan of the spread out approach. The collective anticipation continues to build throughout the week or two you keep dropping announcements. Plus, there’s a smaller probability that your least-visited parks or smaller investments won’t be lost in the giant, one day announcement.
And if a situation like Magic Mountain’s sets up, there’s flexibility built into it to delay an announcement.
No matter the way you announce it, 2020 is setting up to be a record year for new capital investment. Let the speculation and intrigue begin!
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What do you think? Are you a fan of a “one day” or “spread out” announcement style for new rides and attractions? Let me know in the comment section below – and be sure to check us out on social media as well!
Five completely offensive rides that should be closed immediately
In light of the closure of Fear:VR at Canada’s Wonderland, Great America and Knott’s – after a protest from the President of the Orange County chapter of the National Alliance of Mental Health – a person who admitted he never actually experienced the attraction for himself – Great American Thrills is proud to present to you five more offensive rides that should be shut down, torn down and never spoken of again.
(If you haven’t already gathered, this is all sarcasm – please be offended if you did not get the joke already).
1.) Seven Dwarfs Mine Train, Walt Disney World
Offends: Little People
As our good friend Eric the Actor from the Howard Stern Show always used to say, the correct term is “Little People.” Who thought to name a ride after seven height-challenged people, and then make then sing as if they were merry? Oh – it was a famous KIDS movie? So we’ve inoculated our children that it’s okay to say this, too?!?
2.) The Demon, Great America
Offends: Church-going folk
Sadly, this is the only one on our list that played out in real life. Turns out back in the 1980’s, people were not down with the idea of theming a coaster after a devil-like apparition that was eating guests randomly. Thankfully, people got over themselves and not only is the ride still around – but it tweets, too!
3.) All water rides
Offends: Aquaphobiacs
Seriously – how can you in good conscious place all that water around a log and let people float in it? What a disgusting insult to people who fear water…
4.) Gold Striker & Gold Rusher, Great America & Six Flags Magic Mountain
Offends: Mine Workers
How can either of these roller coasters accurately portray the savage life endured by miners, all in the search for rare minerals…they should be ashamed of themselves.
5.) Top Thrill Dragster, Cedar Point
Offends: Decent people
Have you seen that thing? It looks like a giant wanker. A hot dog. A gentleman’s “special region.” We can’t have our kids grow up in a world like this…
You see how slippery this slope is? If you don’t like something about a park – just do what everyone else does – don’t support it. Don’t impose your beliefs on them, it only makes you part of the problem…
California’s Great America announces The Patriot for 2017
With no fanfare or any buildup, California’s Great America announced a long-standing rumor that it will convert it’s Vortex roller coaster into a floorless model, dubbed The Patriot.
Now, I’m all for improving the ride experience for any coaster – and certainly Vortex fits the bill for that. But considering that a longer, faster, taller (and better) floorless coaster is an hour’s drive north from Santa Clara – why would they try to market the world’s shortest floorless coaster in the same media market? (An ultra-competitive media market at that).
The Patriot will convert Vortex into a floorless coaster, with new trains and paint. Graphic courtesy of California’s Great America.
Not quite, California’s Great America…
Don’t get me wrong – this is still a good move by the park. But it’s no slam dunk. Six Flags Discovery Kingdom has the upper edge on this ride type with Medusa, so Great America must come with a really good angle to get their message heard.
Looking at the park’s social media feeds, members of the general public aren’t really sold on the idea:
Park fans on CGA’s Facebook feed are a bit confused on the Vortex / Patriot conversion and sadly the park isn’t answering their questions…
Let’s hope the station is also improved, with actual shade and you know – a roof.
The Patriot will be one of the shortest floorless coasters when it opens in 2017. Graphic courtesy of California’s Great America.
But the way The Patriot was announced this morning came off like a doctor giving you a bad prognosis: “This is coming. You’ve got two weeks. Buy a season pass.”
There’s no emotional connection to an announcement this big when it’s done via press release only. Honestly, I don’t feel compelled to buy a season pass at all. The two errors in the release certainly don’t help, either:
What lies “beneath their fee”? Isn’t that your admission? 😉
What do you think of The Patriot? Leave a comment below with your thoughts!
Cedar Point announces Mean Streak wooden roller coaster to close in September
Never has a wooden roller coaster closure announcement been more gleefully celebrated by the ride enthusiast community…
On Monday, Cedar Point announced that they would be “giving the axe” to their once record-breaking wooden roller coaster, Mean Streak. There was no blowback; no online petitions; no hashtag activists. Quite simply, people were ready to let Mean Streak go. But why? Aren’t we supposed to celebrate and try to preserve the wooden coaster in America? After all, we invented them back in 1884 at Coney Island.
Photo credit: Cedar Point
Mean Streak was part of a trio of massive wooden roller coasters built in the late 1980’s to early 1990’s. They were designed and built by Charles Dinn of Ohio and each (Hercules at Dorney Park, The Texas Giant at Six Flags Over Texas and Mean Streak at Cedar Point) were record breakers.
Photo credit: Wikipedia
They were also neck breakers. While the rides were massively popular their first year, the parks they sat in simply could not allocate enough man-hours or maintenance time to keep them running as smooth as when they opened. They quickly fell out of favor with not only ride enthusiasts, but also the general public due to their rough rides.
Of the 11 wooden coasters that Dinn designed and built – four have been demolished, one has been renovated into a steel coaster and now we await the eventual fate of Mean Streak.
The other massive woodies of the era (not built by Dinn) did not fare well, either. The Rattler at Fiesta Texas was renovated into a steel coaster in 2013 while Son of Beast at Kings Island was eventually torn down.
The Texas Giant (one of Dinn’s designs) was converted into a steel coaster by Rocky Mountain Construction in 2011.
The closure of Mean Streak is a bookend to a unique era in the amusement industry, where we discovered there is an upper limit to what wooden coasters can do, bigger was not always better and sacrificing ride quality for records does not make for a good, long-term investment. Let us hope that we never see an era like it again.
“High on Life” broke Ohio law on Cedar Point coaster before their “Yellowstone Incident”
The social media and photography world is aghast this week at footage from Yellowstone of a group called “High on Life SundayFundayz” walking across Grand Prismatic Spring, in order to make a cool video for their brand.
Well, it turns out there’s an amusement park connection to this story, too.
A not so thorough look through their Facebook page found the Canucks were at Cedar Point recently. I know this because they were streaming live from Rougarou with their cell phone.
Yep:
As I understand it, Ohio law requires park guests to follow all posted ride warnings and rules. In an e-mail to Great American Thrills, Cedar Point spokesperson Tony Clark confirmed that filming or photography on any of their attractions is against park policy. He also made it very clear that the park had no idea the team was filming commercially inside the park:
“We did not facilitate…nor did we give permission to shoot any video on our rides. Our policy remains the same: no photography of any kind on our rides & coasters.”
I would ask who would think filming on a ride is a good idea, but this is the same group of people that damaged the Bonneville Salt Flats to water ski behind an RV, flew drones inside national parks ALL IN ADDITION to walking over Grand Prismatic Spring in Yellowstone.
Hope these guys have good attorneys. Looks like they’re going to need them, eh?
The Seven Days of Arrow Development – Day 4
Today’s post is of the Corkscrew – the world’s first modern looping roller coaster:
Be sure to LIKE, COMMENT or SHARE with the amusement park fans in your life – and don’t forget that “The Legacy of Arrow Development” premieres THIS SATURDAY at the Montgomery Theater in San Jose. Tickets are still available here: bit.ly/ArrowTixSJ
See you there on Saturday!
Magnum XL-200 Filming for Legacy of Arrow – Throwback Thursday
Today’s Throwback Thursday comes from this past summer, when I had the privilege to cross the country with my good friends Robert Ingle and Nicholas Laschkewitsch to help tell the story of Arrow Development.
The documentary is coming out later this year – so for now, enjoy this great scene of Magnum XL-200 (world’s first hypercoaster) from Cedar Point in Sandusky, OH. The fire ants and muffleheads were INSANE!
As for my hair – I’m pretty sure I was wearing a hat that day…
