How to Make Ride Announcements Better for Amusement Park Chains
It’s that time of year again – time for park fans to begin serious speculation about what may (or may not) be coming to their favorite parks in 2020.
With SeaWorld Parks already making announcements (or teasing them) for all of their parks, Cedar Fair and Six Flags are up next to reveal what’s in the works for next season.
All of the SeaWorld parks are expecting major, new additions to their facilities in 2020, including Mako at the original SeaWorld in San Diego, CA.
There seems to be two trains of thought on how to best make these announcements: by individual park or as a complete chain.
At Cedar Fair it appears the chain spreads out their announcements, usually over a two week period, so that each park receives their “day in the sun” with media coverage in their local markets.
Meanwhile at Six Flags, the chain has made it a tradition to announce every park’s newest addition in a single video, with each park sending out a release to their local media. The idea is that the single announcement carries more weight on a national level, which should translate into more traction with the national media.
But this “one day fits all” strategy does have a potential flaw: what if a park hasn’t opened their new ride from 2019? Wouldn’t that potentially kill the buzz for both?
Sadly, for the good folks at Six Flags Magic Mountain, they don’t have to imagine this scenario – they’re living it.
Since their “new for 2019” attraction, West Coast Racers, isn’t even finished being built, it’s highly likely the park will be forced to announce another new ride, without even finishing the last one they announced.
Despite being announced in late August of 2018, West Coast Racers is still far from being complete.
Personally, I’m a fan of the spread out approach. The collective anticipation continues to build throughout the week or two you keep dropping announcements. Plus, there’s a smaller probability that your least-visited parks or smaller investments won’t be lost in the giant, one day announcement.
And if a situation like Magic Mountain’s sets up, there’s flexibility built into it to delay an announcement.
No matter the way you announce it, 2020 is setting up to be a record year for new capital investment. Let the speculation and intrigue begin!
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What do you think? Are you a fan of a “one day” or “spread out” announcement style for new rides and attractions? Let me know in the comment section below – and be sure to check us out on social media as well!
Magnum XL-200 Filming for Legacy of Arrow – Throwback Thursday
Today’s Throwback Thursday comes from this past summer, when I had the privilege to cross the country with my good friends Robert Ingle and Nicholas Laschkewitsch to help tell the story of Arrow Development.
The documentary is coming out later this year – so for now, enjoy this great scene of Magnum XL-200 (world’s first hypercoaster) from Cedar Point in Sandusky, OH. The fire ants and muffleheads were INSANE!
As for my hair – I’m pretty sure I was wearing a hat that day…
Roller Coaster Videos Moving From POV to Storytelling
There’s been a subtle, but noticeable trend recently when it comes to “roller coaster videos” online. And we think it’s for the better and far overdue.
While there are some that still continue to tape GoPros to the front of trains and then monetize (commericalize) their work – all without permits or sometimes without park knowledge – there is a growing trend among park fans to elevate the medium to a far more sophisticated level. What do I mean?
Well, check out this awesome, short documentary on Thunderbird at Holiday World:
Coupled with the work of Devin Olson Media, particularly on his “From Dreams to Screams” documentary series – the world of amusement fandom has gone from handheld ride footage to bona fide storytelling:
And we couldn’t be happier to see this trend. So, how can you help elevate the medium? Subscribe to these storytelling channels – while POV is fun, it’s telling a story that leaves a true mark on people.
Shameless plug: “Legacy of Arrow Development” documentary is still scheduled to make it’s debut later this year. Time to raise your game, everyone!
Jeremy Clarkson Rides a Roller Coaster With His Mum
It turns out adrenaline can transfer from the race track…to the coaster track.
While members of the American Coaster Enthusiasts are romping through the British countryside this week as part of their UK Tour 2015 – now seems like the perfect opportunity to share this wonderful BBC segment of former Top Gear presenter, Jeremy Clarkson and his mother…on Arrow’s (then) record breaking “Big One” at Blackpool Pleasure Beach.
Quite simply, it’s “brilliant!”
(Video credit: BBC)
Riding Roller Coasters to Preserve History
With the exception of wooden roller coasters, most of today’s state of the art thrill rides are designed by European firms. But in the 1960’s, Northern California-based Arrow Development was the company that parks around the world came to for the latest in steel coaster innovation.
Last month, a small crew of volunteers from American Coaster Enthusiasts (ACE) Worldwide, Inc. crisscrossed the country to tell the story of an American manufacturing legend that entertained millions. The team visited amusement and theme parks with prominent Arrow rides, including: Six Flags Over Texas, Cedar Point, Kennywood, Busch Gardens Williamsburg, Lagoon Park and Silverwood Theme Park.
Nicholas Laschkewitsch is the Video Promotions Coordinator for American Coaster Enthusiasts:
“The story of Arrow is the story of the American dream,” said Laschkewitsch. “Four steel workers quit their jobs to form their own company in a car garage and quite literally, turned the world upside down.”
Kris Rowberry is the Executive Producer, as well as the host of “The Lost Parks of Northern California”:
“Everyone knows Silicon Valley as a hotbed for technological innovations,” said Rowberry. “But few know that the valley that gave us Google and iPhones also spawned the world’s first log flume and corkscrew roller coaster. It truly is a forgotten piece of our national history.”
Robert Ingle is a Producer on the film as well as a Photographer:
“This project will literally bring history to life, as well as preserve it for generations to come.”
The public is welcome to join the team on the journey by following American Coaster Enthusiasts on social media or by using the #RideWithACE and #LegacyofArrow hashtags. Fans can also visit: my.aceonline.org/arrow
About ACE: Founded in 1978, ACE is a non-profit, volunteer organization dedicated to the preservation, promotion, appreciation and safe enjoyment of roller coasters. With more than 5,000 members across the globe, ACE is the largest amusement park enthusiast organization in the world. In addition, numerous television outlets such as the Travel Channel have prominently featured ACE and it’s members.
The Arrow Dynamics Pipeline Coaster – This Week’s Throwback Thursday
Today’s Throwback Thursday is a rare gem!
Presenting the Arrow pipeline concept – a roller coaster that stood for many years in Arrow’s Clearfield, UT plant. However, it never made it into a park (although Intamin would make a similar design in Asia several years later).
This video shows the process of testing and some rare POV of the ride as well – anyone want to get in line to be the first riders? Don’t forget to check out our documentary project on Arrow Development by following American Coaster Enthusiasts on Facebook!
