Six Flags Qiddiya Announces World’s Tallest, Fastest, Longest Roller Coaster
Today, Six Flags ($SIX) and the Qiddiya Investment Company announced what they hope will be the final word in roller coasters: Falcon’s Flight. While details are thin at the moment, the company claims that it will be the tallest, fastest and longest steel roller coaster ever built.
The announcement coincides with the release of the Qiddiya Master Plan yesterday, outlining the park’s six themed areas. Falcon’s Flight will be the lynchpin in a greater development of the area, transforming what is currently desert to a thrill-seekers paradise, with 28 rides in total when it opens in 2023. The park will include several other record-breaking attractions, according to the news release.
Despite the scale of the announcement (and it’s a big one, folks), it’s seeing quite a bit of skepticism online from both park fans and the general public. So why all the downer Dave’s & Debbie’s?
For starters, the ride (and park) are still three years away from opening, if everything goes smoothly. Generally, parks or chains hold back on “record-breaking” announcements, to not allow others to potentially compete for a longer period of time.
By telling the world you’re building a 155 mph coaster, other parks or manufacturers could get a head start on breaking those exact, same records.
However, with the animation and stats that have been released, it’s doubtful any park would – or more crucially could – spend the capital necessary to match or exceed these world records. Just from the looks of the video, this ride could easily exceed $100 million USD to build. That’s more than some park chains spent on rides at all of their parks last year!
Second, there are still calls for Six Flags and other American brands to abandon their partnerships with the Saudi Royal Family, after it was revealed the Kingdom was an active participant in the murder of Washington Post reporter, Jamal Khashoggi.
Thirdly, others are wondering whether this coaster (and park) will ever see the light of day, given the company’s track record of opening new parks internationally. Of the five announced international projects, Six Flags has delayed two (China) and cancelled one (Dubai).
The last surviving park Six Flags built from the ground up is Six Flags Mid-America (St. Louis), debuting back in 1971 (Six Flags Power Plant in Baltimore was more of a themed-entertainment attraction, opening in 1985 and closing in 1990). All of the other parks that make up the chain today were acquired after they were built. (Side note: the current Six Flags, Inc. is not the same company that built the original three parks).
Of the five announced international projects, Six Flags has delayed two (China) and cancelled one (Dubai).
With all that being said – the project is backed by members of the Saudi Royal Family, some of the richest people on Earth. It’s doubtful that they would allow a project of this scope and notoriety (after today) to fail or falter, let alone never open.
The bigger issue is: can the manufacturer of this ride (or any of the rides planned) work out the inherent complications of operating safely and consistently in the scorching, desert heat and sand of the Middle East?
I guess we’ll just have to wait and see three years for the answer.
Are Social Media Influencers Good Stewards of your Brand?
You hear about them all the time, these so-called “social media influencers.” They’re people or groups with massive amounts of followers or subscribers online who get paid to appear at locations or promote products in their feeds. The hope from brands hosting them is that their popularity garners tons of positive publicity in an otherwise crowded media landscape.
This week, Six Flags Over Texas opened themselves up to a group of YouTube Influencers, hoping to drum up some good publicity and positive coverage. Sadly, it appears they got neither.
The Arlington theme park hosted YouTube celebrity “Mr. Beast” – whose real name is Jimmy Donaldson – for two days. His goals? To win every prize in the park and give $20,000 to whomever on his crew could ride a coaster the longest.
Standard YouTube fare these days.
Unfortunately, the first video featuring the park’s many, different games exposed a little secret: not all of the prizes shown at games can actually be won.
They’re referred to as “display prizes” throughout the video by employees. So while you definitely can’t win those prizes, you can definitely pay to play said game under those prizes. That just seems like false advertising to me.
That alone wasn’t a good look for the park, but 17 million or so views later, “display prizes” at Six Flags are now definitely in the public domain. Now, that’s not to say other parks or chains don’t do the same thing, but that doesn’t make it any more right to do in my humble opinion.
But that’s not the worst thing to come out of these appearances, sadly.
In the second video uploaded, Mr. Beast and Crew rode the park’s Mini Mine Train, with the promise of whoever survived the longest would win $20,000.
Good work if you can get it!
Now, if you can get past the fact that Mr. Beast is standing in the danger zone as a train is being dispatched:
You’ll then get to these truly jaw-dropping moments: when the team encouraged young on-lookers to toss them small food items while they were on the ride:
Now, credit given where it’s due: the team does not start the food tossing conversation – a guest did – but the influencers encouraged it.
Also, the team does acknowledge in passing that, “…we’ve started a problem,” and that it, “…probably wasn’t a great idea.”
That being said, the very next scene featured a team member openly asking if they could, “…come back with an Xbox on the next trip?”
That was immediately followed with a scene featuring another team member, holding a loose t-shirt dangerously close to the ride’s moving wheels, tossing it from the moving train to the crowd of on-lookers on the other side of the safety fence:
Anyone else seeing some mixed messages here in the edit? Imagine if you’re one of the channel’s younger, target audience. Does a passing warning even register with them?
What’s truly befuddling is that all of this could have been entirely prevented. It appears the park had no say in the final edit of the video – which is unfortunate. Scenes like these should have never seen the light of day, let alone be allowed to occur during filming.
In an ironic twist, while the two videos have received a combined 37 million views (and climbing), the park (actually just the Six Flags brand) received a total of *one* direct mention across both videos. Unless you recognized the park from a previous visit, you’d have to do some serious sleuthing to figure out where the heck this place is.
Consider the amount of resources that were needed to pull off these shoots and you have to ask the question, “Did the park get the most for their money?”
With all that being said, the park ended up looking like a victim and got the very raw end of the deal. Not only were they barely mentioned, they were shown featuring prizes you can’t win and had their safety rules flaunted, captured and broadcast to millions of young subscribers (the company’s core market).
Mr. Beast, on the other hand? They got two new videos, 37 million+ new views and tons more ad revenue. Is this a fair trade?
Influencer Marketing is a fast growing sector, with more and more brands leveraging it as an additional tool in their marketing toolbox. Incidents like these are a good reminder that just because someone says they have a lot of “influence,” and wants to “work” with you, doesn’t mean you should sacrifice the image or safety of your attraction to get it.
Kings Island Announces Massive New Ride – Online “Fans” Decide they Already Hate It
Talk about entitled!
On the eve of National Roller Coaster Day, Kings Island in Ohio announced their tallest, fastest, steepest, longest and most expensive steel roller coaster ever. It checks off all of the superlatives any marketing manager would drool over and is just the sort of ride a family watching the news would immediately say, “Let’s go to Kings Island next summer!”
Except, of course, for a select group of loud, online roller coaster enthusiasts.
You see, apparently dropping upwards of $25 million isn’t enough for these folks, as they IMMEDIATELY began to bash the new ride.
You read that correctly: they’re heavily criticizing a ride that isn’t built yet, based solely on photos and snips of POV video.
Am I missing something here? This ride is going to be one of only seven “giga” coasters in the world (300 foot drop). It’s a capacity darling with three train operation and four-across seating. It’s everything a sane coaster enthusiast should love.
Apparently dropping upwards of $25 million on a new thrill ride isn’t enough for these folks.
But no. It apparently wasn’t extreme enough for some online. And being the Internet, they made sure the park knew their displeasure – via social media:
Let’s not even get into the fact that these are the same group of “enthusiasts” who scoured the Internet, stumbling upon the ride’s name months ago.
It’s almost like they’ve ruined their own hobby…where have we heard that before?
SPOILER ALERT: Parks don’t build ride for the 1% (or less) of enthusiasts like us. They build them to attract families to come to the parks, spend all day (and all of their money) multiple times a year.
Several park chains have switched between the thrill-seeker demographic and family one. Time and time again, the return to family attractions (with thrilling rides sprinkled in-between) has ALWAYS been the better formula for success.
SPOILER ALERT: Parks don’t build ride for the 1% (or less) of enthusiasts like us.
Just be thankful your home park is receiving anything at all, let alone a massive, new coaster from one of the best manufacturers in the world.
Just to put it into perspective: other park chains are “looking forward” to announcing glorified carnival rides and ultra-low capacity coasters as their new for 2020 attraction later this month.
Oh and for anyone trying to not call this thing a giga coaster – Steel Phantom would like to have a word with you…
California’s Great America Celebrates National Roller Coaster Day with Tongue-in-Cheek Celebration of Kiddie Coaster
Warning: this is a really cute video.
As part of their National Roller Coaster Day festivities, California’s Great America commissioned arguably one of the best tongue-in-cheek social media videos this year: a celebration of their 1999 Miler Kiddie Coaster, Lucy’s Crabbie Cabbies.
Enjoy the hilarity (be sure to look at the titles) and well done, CGA!
Why Virtual Reality Roller Coasters Seemingly Died
It seemed like virtual reality (VR) on roller coasters was about to be the “next big thing” in the amusement industry. Many parks / chains figured they could breathe new life into older attractions with a VR update. So why are we seeing less and less of them all of a sudden?
Slow Operations / Long Lines
The first thing folks noticed about VR coasters was their wait times – and it wasn’t because they had become instantly more popular. Ride dispatches, even on small trains could average up to 10 minutes+ making ride capacities plummet and wait times soar.
Plus, in many cases, there wasn’t a separate line for non-VR seats. Guests would have to wait the exact same amount of time to NOT experience VR as they did if they wanted to.
Galactic Attack was the “second generation” of VR on coasters for Six Flags. However, the long waits and malfunctioning headsets disappointed many guests.
The Experience Wasn’t Seamless
During my many experiences with VR coasters, the ride didn’t sync properly with the timing of the train or shut off completely, which led to queasy guests. Other times, the VR required people to do an action, like shoot space aliens – leaving their hands unable to brace themselves into corners and brakes.
Did it make the ride better?
But for me, the biggest downfall of virtual reality coasters is that they don’t make the coaster they go on any better. In fact, in the case of Ninja at Six Flags St. Louis, it made the ride WORSE. I couldn’t brace for the “transitions” and the ride ended up being very painful.
There’s Promise on the Horizon…
Where VR coasters appear to have failed, there seems increasing promise in VR drop towers. Parks with multiple towers or vehicles seem like they could benefit the most.
To me, these experiences are a vastly superior VR experience: smoother, one plane of travel and decreased forces, coupled with not slowing down the other towers or vehicles.
VR on drop towers has promise, but if it lowers capacity it may not be worth all the effort from a guest perspective.
So, to sum up, the VR experience is a novel concept but it’s not quite ready for prime time, at least with it’s current implementation here in the United States. If parks can ultimately work out the capacity and reliability issues with the headsets, it might be a novel way to breathe new life into older rides.
Otherwise, virtual reality coasters should be relegated to an up-charge attraction that only runs certain times of the year or specific hours of the operating day.
* * *
What do you think? Do you enjoy VR on roller coasters, drop rides, or neither? Let me know in the comments below – and be sure to check us out on social media!
How to Make Ride Announcements Better for Amusement Park Chains
It’s that time of year again – time for park fans to begin serious speculation about what may (or may not) be coming to their favorite parks in 2020.
With SeaWorld Parks already making announcements (or teasing them) for all of their parks, Cedar Fair and Six Flags are up next to reveal what’s in the works for next season.
All of the SeaWorld parks are expecting major, new additions to their facilities in 2020, including Mako at the original SeaWorld in San Diego, CA.
There seems to be two trains of thought on how to best make these announcements: by individual park or as a complete chain.
At Cedar Fair it appears the chain spreads out their announcements, usually over a two week period, so that each park receives their “day in the sun” with media coverage in their local markets.
Meanwhile at Six Flags, the chain has made it a tradition to announce every park’s newest addition in a single video, with each park sending out a release to their local media. The idea is that the single announcement carries more weight on a national level, which should translate into more traction with the national media.
But this “one day fits all” strategy does have a potential flaw: what if a park hasn’t opened their new ride from 2019? Wouldn’t that potentially kill the buzz for both?
Sadly, for the good folks at Six Flags Magic Mountain, they don’t have to imagine this scenario – they’re living it.
Since their “new for 2019” attraction, West Coast Racers, isn’t even finished being built, it’s highly likely the park will be forced to announce another new ride, without even finishing the last one they announced.
Despite being announced in late August of 2018, West Coast Racers is still far from being complete.
Personally, I’m a fan of the spread out approach. The collective anticipation continues to build throughout the week or two you keep dropping announcements. Plus, there’s a smaller probability that your least-visited parks or smaller investments won’t be lost in the giant, one day announcement.
And if a situation like Magic Mountain’s sets up, there’s flexibility built into it to delay an announcement.
No matter the way you announce it, 2020 is setting up to be a record year for new capital investment. Let the speculation and intrigue begin!
* * *
What do you think? Are you a fan of a “one day” or “spread out” announcement style for new rides and attractions? Let me know in the comment section below – and be sure to check us out on social media as well!
Magnum XL-200 Filming for Legacy of Arrow – Throwback Thursday
Today’s Throwback Thursday comes from this past summer, when I had the privilege to cross the country with my good friends Robert Ingle and Nicholas Laschkewitsch to help tell the story of Arrow Development.
The documentary is coming out later this year – so for now, enjoy this great scene of Magnum XL-200 (world’s first hypercoaster) from Cedar Point in Sandusky, OH. The fire ants and muffleheads were INSANE!
As for my hair – I’m pretty sure I was wearing a hat that day…
