There are four things every public relations person at an amusement /theme park should do in preparation for a big ride announcement:
1.) Think to yourself, “What would Jeffrey Siebert at Six Flags Fiesta Texas do?”
2.) Release computer animated point of view video (POV)
3.) Tease a unique, mystery element in the ride
4.) Have ride merchandise hidden and ready to be purchased, just moments after the official announcement is made.
Kings Island in Ohio hit all of those on Thursday evening, even with major online streaming issues, when they officially announced Mystic Timbers – their record-setting 5th wooden coaster.
Not only did the park release the official animated POV (which has already been stolen and monetized by multiple “coaster media outlets” – the park also teases at something else…
You see, the POV wasn’t complete – there’s a little section at the end that they purposely omitted – only to show yet another hashtag: #WhatsInTheShed.
The coaster community online LOST IT’S DAMN MIND – and loved every bit of it:
And that, ladies and gentlemen, is how you keep the coaster enthusiasts satisfied, curious and talking up a ride that isn’t even built for another 10 months on this project. We’ll all find out what’s in that shed come the 2017 season.
But for now, this is truly one of the best times of the year for park fans!
Are YOU excited for the 2017 season? What’s your most anticipated coaster or park announcement?
July 29, 2016 | Categories: Amusement Parks, Social Media, Theme Parks | Tags: #WhatsInTheShed, american coaster enthusiasts, amusement park, gci, great american thrills, great coasters, hashtag, kings island, kris rowberry, kristopher rowberry, Mystic Timbers, roller coaster, social media, theme park, wooden coaster | Comments Off on Kings Island Unveils Mystic Timbers and Teases with #WhatsInTheShed
I’m going to say something here that’s bound to tick off some of my readers – but it warrants being told:
IF YOU RUN A ROLLER COASTER OR AMUSEMENT PARK INSTAGRAM ACCOUNT…
YOU ARE NOT ACTUAL MEDIA.
There, I said it.
The same goes with just having a social media presence, whether it’s just a Twitter account or Tumblr that’s focused on parks or rides. None of that qualifies you to be invited to nor demand to be invited to a park media event.
Why? Well I’ll tell ya…
Credentialed media (such as myself) are invited to events because we earn it. We write proper news stories, we create content that’s more than just a photo and a caption. We provide insight for people who may be fans of the industry or the general public who might do a Google search.
Demanding that you’re invited to media events based solely on the fact that run an Instagram account dedicated to rides is laughable.
You have to have impact – you have to actually DO something besides snap photos with your phone and upload them.
Media events at parks – by their very nature – are supposed to be fun. But, that does not mean they are there for you and your “hundreds” of followers to HAVE fun.
People like myself are there to work; to cover a story. When you shove your way to the front of the press line, or bolt in front of others to get on the ride – that’s counterproductive to our whole industry of covering parks. And it’s why more and more parks are second-guessing bringing in “online, coaster media” in the first place.
When the enthusiasm over a new ride or attraction blinds you – that’s not good. I’m not saying what you do is dumb or pointless – I just want you to realize there are more steps to be taken to get up the ladder.
This problem is so prevalent, that at one media event I attended this year, a member of the Instagram Mafia DEMANDED that they receive the park provided ride POV first from their PR Manager.
Think about that. It’s not about covering the park anymore, is it? It’s about…YOU…being first. That’s the wrong attitude to have.
Simply put, if you don’t create meaningful content or respect the parks you cover (and the people who cover them) then I hope you enjoy the latest attractions when they open to the general public – because that’s when you should be riding them, first.
Am I way off base? (It’s happened before). Let me know in the comments section below or on my social media links!
July 21, 2016 | Categories: Amusement Parks, Social Media, Social Media and your Amusement Park (SERIES), Theme Parks | Tags: great american thrills, instagram, kris rowberry, kristopher rowberry, media preview, opening day, roller coaster, social media | 6 Comments
The social media and photography world is aghast this week at footage from Yellowstone of a group called “High on Life SundayFundayz” walking across Grand Prismatic Spring, in order to make a cool video for their brand.
Well, it turns out there’s an amusement park connection to this story, too.
A not so thorough look through their Facebook page found the Canucks were at Cedar Point recently. I know this because they were streaming live from Rougarou with their cell phone.
As I understand it, Ohio law requires park guests to follow all posted ride warnings and rules. In an e-mail to Great American Thrills, Cedar Point spokesperson Tony Clark confirmed that filming or photography on any of their attractions is against park policy. He also made it very clear that the park had no idea the team was filming commercially inside the park:
“We did not facilitate…nor did we give permission to shoot any video on our rides. Our policy remains the same: no photography of any kind on our rides & coasters.”
I would ask who would think filming on a ride is a good idea, but this is the same group of people that damaged the Bonneville Salt Flats to water ski behind an RV, flew drones inside national parks ALL IN ADDITION to walking over Grand Prismatic Spring in Yellowstone.
Hope these guys have good attorneys. Looks like they’re going to need them, eh?
May 19, 2016 | Categories: Amusement Parks, Social Media, Theme Parks | Tags: Cedar Point, Facebook Live, filming on a roller coaster, Grand Prismatic Spring, High on Life, High on Life SundayFundayz, Ohio law, Rougarou, Yellowstone | 2 Comments
Rocky Mountain Construction co-owner Fred Grubb responded to speculation online from enthusiasts as to the reason behind the delayed opening of Lightning Rod at Dollywood. Here is his full statement:
“We take the highest level of pride in every attraction we create. RMC is equally disappointed that Lightning Rod will not be opening as originally planned. We have been working with the launch system subcontractor on-site to bring it up to speed and working as intended.
As is often the case with prototype attractions and especially with launched coasters, delays are an ever-present possibility. During the course of testing, we determined that the third-party launch system would not be able to perform at the level required for proper operation.
While we strive to meet all of our deadlines, we cannot and will not sacrifice safety or ride quality in the name of saving time. RMC never has nor ever will open any new attraction until it has passed our rigorous standards.
At this time, we cannot speculate as to when the attraction will open to the general public. That date is ultimately decided upon by the customer, therefore all questions regarding an opening should be directed to Dollywood.
On behalf of all the employees at Rocky Mountain Construction, I want to personally thank the management team at Dollywood, the fans of the park as well as our fans for their patience and understanding as we work to bring you Lightning Rod.”
You can read the full release on Rocky Mountain Construction’s website, here.
March 24, 2016 | Categories: Amusement Parks, Social Media, Social Media and your Amusement Park (SERIES), Theme Parks | Tags: ACE, american coaster enthusasts, delayed ride opening, Dollywood, Fred Grubb, great american thrills, kris rowberry, kristopher rowberry, launched coaster, Lightning Rod, Pete Owens, RMC, rocky mountain construction, roller coaster, Velocity Magnetics, wooden coastet | Comments Off on Rocky Mountain Construction Makes Statement on Lightning Rod Delay at Dollywood
Dorney Park’s flag stolen and the massive social media backlash over special needs employee not rehired
Dorney Park in Altoona, PA learned the hard way this week that when it rains, it pours. (or maybe when it snows, it blizzards). A member of the Cedar Fair chain, the park saw not one but two major media events – and neither one was positive.
Last Sunday, after the park had closed – four teenagers were able to enter the park, and somehow scaled the 200 foot tall “Dominator” free fall ride to steal one of the large flags at the top. “Dominator” is a triple S&S tower.
Not a great start to the week, admittedly. But then it got worse. Much worse.
Christopher Emery, a special-needs individual had worked at the park for 12 consecutive years, cleaning bathrooms. When he went in for his annual interview with managers, he apparently didn’t do well. So much so, they decided not to rehire him.
When his friend – who also works at Dorney Park found out – he jumped onto social media to vent his frustration. Outside of having a bad interview, there wasn’t apparently any other reason for not rehiring him.
Within a matter of minutes, both #ShameOnYouDorney and #ShameOnYouDorneyPark were trending locally in the Philadelphia area as well as in the online amusement community.
It took until the next day for Dorney to issue a statement to the press, as well as try to quell fervor online. It was textbook, “too little / too late.”
Social media is a double edged sword. You can rise and fall very quickly and you’re always under a microscope. Parks can’t afford to not have a social media person ready to go at any time and not monitor their feeds constantly. No engagement is walking tightrope without a net.
One of the best examples of handling a crisis of late came from overseas. Alton Towers not only immediately issued statements on an incident on the Smiler via their social media channels – they responded to their guests’ questions and complaints – ALL OF THEM. And it wasn’t a canned response either – it was custom for each one.
It just goes to show the power of social media in this new era – and that trying to avoid it is only inviting trouble. As for Dorney Park, let’s hope this week is a bit more calm on the media front, for their sake.
February 11, 2016 | Categories: Amusement Parks, Social Media, Social Media and your Amusement Park (SERIES), Theme Parks | Tags: #shameonyouDorney, #ShameonyouDorneypark, alton towers, amusement park, cedar fair, Chris Emery, Christopher Emery, crisis communication, dorney park, great american thrills, kris rowberry, kristopher rowberry, social media, the smiler, theme park | Comments Off on Dorney Park’s flag stolen and the massive social media backlash over special needs employee not rehired
Why I keep hearing stories like these is beyond me. But we do – and it’s important to know that they DO happen – but also that they are entirely preventable.
Earlier this month, a self-described “industry-leading enthusiast and blogger” live-tweeted horrible, insulting comments about guests at a park-sponsored event. Those posts have since gone viral in amusement and theme park circles, with all the comments criticizing the posts. The author has since claimed, “…they were a joke.”
People online didn’t buy it.
What’s truly scary – is that this is not the first time an incident like this has happened this year. During the spring, another “industry fan group” posted harassing comments towards a theme park’s public relations rep, after they refused to extend additional, special perks to them.
Why do we (as an industry) accept this is as “the new normal?” How does anyone or any organization like this continue to be rewarded for such egregious behavior?
Easy – because we allow them to.
We do it by clicking on their videos, their updates or subscribing to their social feeds. We invite them to media events, despite our misgivings. And we always seem to cave to their requests, even though we know better.
At what point are we – as an amusement and theme park community, both fan and employee – going to step up and say, “No more?”
No more body shaming of our fellow community members.
No more bad mouthing a park just because they didn’t extend perks to you.
No more clandestine filming or photography on rides, only to take said photos and videos and commercialize them without the park knowing.
And no more stealing of each other’s work.
It’s just a shame that those who are the problem in our community will never recognize it. Let’s help them see the light.
If members of our community (both groups and individuals) can’t handle the responsibility of being decent human beings, then it’s time for us as a community to rise up and deny them the privilege of being a part of our group. Stop clicking on their links, unsubscribe from their content.
Simply put, let’s stop supporting and rewarding poor behavior in our community, period. The general public might not affect change – but we can.
Who’s with me?
December 2, 2015 | Categories: Amusement Parks, Social Media, Theme Parks | Tags: ACE, american coaster enthusiasts, amusement park, bloggers, enthusiasts, great american thrills, kris rowberry, kristopher rowberry, park fans, robb alvey, theme park, theme park review, TPR | 2 Comments
Yes, that’s yours truly, Kris Rowberry – on my first ever ride on the historic Matterhorn Bobsleds. I suppose it’s ironic, considering I’m working with several of my ACE friends to tell the story of the company that built them.
Once an Arrow fan – ALWAYS an Arrow fan!
Apparently, even back in 1997, I was analyzing rides for a later review…
September 24, 2015 | Categories: Legacy of Arrow Development, Social Media, Theme Parks, Throwback Thursday | Tags: #LegacyofArrow, #RideWithACE, #throwbackthursday, ACE, american coaster enthusiasts, amusement park, Arrow Development, disney parks, disneyland, great american thrills, kris rowberry, kristopher rowberry, Legacy of Arrow, Matterhorn, Matterhorn Bobsleds, roller coaster, tbt, theme park, throwback thursday | Comments Off on Matterhorn Bobsleds – Throwback Thursday