There are four things every public relations person at an amusement /theme park should do in preparation for a big ride announcement:
1.) Think to yourself, “What would Jeffrey Siebert at Six Flags Fiesta Texas do?”
2.) Release computer animated point of view video (POV)
3.) Tease a unique, mystery element in the ride
4.) Have ride merchandise hidden and ready to be purchased, just moments after the official announcement is made.
Kings Island in Ohio hit all of those on Thursday evening, even with major online streaming issues, when they officially announced Mystic Timbers – their record-setting 5th wooden coaster.
Not only did the park release the official animated POV (which has already been stolen and monetized by multiple “coaster media outlets” – the park also teases at something else…
You see, the POV wasn’t complete – there’s a little section at the end that they purposely omitted – only to show yet another hashtag: #WhatsInTheShed.
The coaster community online LOST IT’S DAMN MIND – and loved every bit of it:
And that, ladies and gentlemen, is how you keep the coaster enthusiasts satisfied, curious and talking up a ride that isn’t even built for another 10 months on this project. We’ll all find out what’s in that shed come the 2017 season.
But for now, this is truly one of the best times of the year for park fans!
Are YOU excited for the 2017 season? What’s your most anticipated coaster or park announcement?
July 29, 2016 | Categories: Amusement Parks, Social Media, Theme Parks | Tags: #WhatsInTheShed, american coaster enthusiasts, amusement park, gci, great american thrills, great coasters, hashtag, kings island, kris rowberry, kristopher rowberry, Mystic Timbers, roller coaster, social media, theme park, wooden coaster | Comments Off on Kings Island Unveils Mystic Timbers and Teases with #WhatsInTheShed
Join the creator and host of Great American Thrills®, along with the creator of CoasterAddict.com, for the first ever #CoasterChat tweetup!
Many of us love roller coasters and the amusement parks that build them. Similarly, many of us also tweet…all of the time. Now, we hope to merge the two together on a weekly basis, discussing the latest news and topics surrounding the amusement park industry. We look forward to hearing all of your great ideas and enthusiastic candor!
So, how can YOU participate? It’s easy! Just log into Twitter around 6:00pm TONIGHT, and search for / follow the #CoasterChat hashtag – it’s that easy to join in on the fun – see you there, coaster fans!
February 25, 2014 | Categories: Amusement Parks, Social Media, Theme Parks | Tags: #coasterchat, amusement pakrs, amusement park, busch gardens, cedar fair, coaster addict, coaster chat, coasteraddict.com, great american thrills, hasgtags, hashtag, kris rowberry, kristopher rowberry, roller coaster, roller coasters, six flags, social media, theme park, theme parks, tweet, tweets, twitter | Comments Off on Inaugural #CoasterChat TONIGHT on Twitter!