As I was looking at some of the park fan message boards online, a common theme emerged recently: people wanting to go to the IAAPA convention in Orlando, “because it looked like fun.” Another posted that, “It looks like Disney’s D23, only for the whole industry,” and another said, “…the website is written in business-speak…”
Well, of course it is, because IAAPA isn’t held for park fans. Don’t be confused by some of the coverage you see on park blogs, IAAPA is all about three things: buying goods, selling goods and networking for jobs.
Millions of dollars of purchases are done in just the four days the event is held. There’s a ton of business being done on the floor and if you decide to attend as a park fan, you have to know when to respect that boundary.
Barreling up to the B&M or RMC booth to swoon over Walter, Fred or Alan – while they’re trying to talk to park owners – is not going to go over very well. In some cases, a company’s livelihood can depend on the meetings they have at this show.
Also, snapping photos without permission is a BIG no-no here. ALWAYS ask vendors if it’s okay to take a photo or record part of the booth for a video.
If you’ve got actual business to discuss then go ahead and speak to them when they’re free. If you’re a fan and just taking in the convention for fun, grab some literature and just move on. Speaking of discussing business…
The amusement industry – despite being worldwide – is a very tight knit group of individuals. Everyone knows everyone and word gets around fast. That’s why IAAPA is the perfect event to go to if you’re looking to get a job in the industry. The show gives you the opportunity to meet with prospective employers face to face – as well as give them a copy of your resume.
Despite what you might think from some of the other bloggers out there – the dress code says a LOT about your purpose. Shorts and a t-shirt emblazoned with your blog’s logo are not commonplace nor looked upon well by attendees. If you want to make a good impression, stand out from the other “schlubs” and come in a suit and tie.
One of the least talked about parts of the Attractions Expo is the seminars they hold. As members of IAAPA, they’re free with an expo badge. From learning about the business from Disney legends, to how to properly curate social media for your brand, to symposiums on laser tag – these edu-sessions give attendees quite a bit of insight, but tend to not get the fanfare that the show floor does.
Speaking of the show floor – yes, it’s true – there are a few rides and attractions you can go on at the show. It’s just like purchasing a new car. Just remember that those vendors are there to sell that ride – not entertain you with an ERT session.
If you truly love this industry and want to make it part of your career, I would make it a point, nee a pilgrimage to visit the annual IAAPA Attractions Expo. However, if you’re going to the convention because you think it’ll be a giant version of D23 and you’ll get to play all day – save your money and don’t bother going.
Traditionally, the final day of operations at California’s Great America occurs in the last weekend of October (or on rare occasions, the first day of November). But this year will be different – markedly different. Details are now being released on the park’s first-annual “WinterFest” – only the second time in it’s history the park will remain open past the first weekend in November. And if there was any doubt as to whether or not the park would go “all-in” the first year of the event – those questions have been quickly answered. Let’s take a look at some of the highlights:
This is shaping up to be the “signature” attraction of the event – and for good reason. The reflection pond in front of Carousel Columbia will be frozen over (real ice from what our park contacts say, not plastic faux-ice) to create arguably the Bay Area’s most beautiful skating rink. No word if S.J. Sharkie or Santa Clara native, (and Olympian) Polina Edmunds will make an appearance, but I’m sure as heck sharpening my skates for this.
As part of the entertainment, there will be an Snoopy-themed Ice show, several holiday themed shows, a min-trolley filled with carolers and a nightly tree lighting ceremony behind Carousel Columbia. Aren’t you glad you upgraded to a Gold or Platinum Pass so you can take it all in over a few weekends?
After a test-run with the “Taste of Orleans” food festival earlier this summer, the “lighting competition” that will be staged inside Orleans Place should blow away park-goers. I’m thinking that it’ll rival Gilroy Gardens’ spectacular nighttime event, “Lumination.”
In Hometown Square, you’ll be able to see it snow – meet real reindeer and even browse the famous Christmas tree lot to find your own fern that “just needs a little love.” It also appears many of the food locations will be re-tolled and re-themed to reflect the holidays.
I’m also very happy to see the park create and use it’s OWN photos for the promotion of the event. By that, I mean most collateral in park chains is re-used (I.E. even though it’s Great America’s TV commercial – you’re looking at a ride from Knott’s). That is not the case with WinterFest – because that’s most certainly Maggie Brown’s behind the trolley. And who else is excited that the trolley is (sort of) coming back?!?
It should be noted that the entire park will not be open as part of WinterFest. Everything from just about Planet Snoopy over to Hometown Square will be – but don’t expect to challenge the Demon, Drop Zone, Psycho Mouse or the rest of County Fair this winter. Also, some of these activities will require an additional fee to participate (mostly out of capacity concerns, I imagine).
There are two major challenges the park faces in order to make this event an annual tradition: the weather and 39 years of learned, guest behavior. First, let’s talk about rain. It’s always a threat here in Northern California (except the past 5 years thanks to drought) so hold off your rain dances on the weekend – otherwise the event could be a complete wash.
Coasters generally do not run as well in the cold, at least B&M’s tend to be like this. If temps are around 45 or so, I’d expect to see fairly short lines for most of the park’s bigger attractions.
The other big challenge the park must overcome is the public itself. Not since opening season in 1976 have guests been able to enjoy the park after October (and even then it was rained out most of the time and never re-attempted). In addition, the nearly four week closure (needed to move things around and set them up) between Haunt closing and WinterFest starting up will be crucial to keeping the park “front of mind” with guests. Remember, most people throw away their old passes after the last day – and many might still think that’s October 30th.
Also, the Bay Area is also a very crowded market when it comes to holiday events, with several very established events in the South Bay. The park will have to do a masterful job of building the awareness that they’re still open and ready for fun nearly all the way to the New Year. (Both the Boardwalk and Six Flags have already established
So, who’s ready for a little winter cheer in Santa Clara next month? Let me know what you think in the comments section below:
Hidden in plain sight above Bourbon Street in Orleans Place, lies a little bit of Disney magic inside the confines California’s Great America:
Known as “The Consulate” – it’s primary function is a meeting room, where some of the biggest decisions about the park have gone down.
But that wasn’t always the intended purpose. In fact, it was originally built with the idea that the Marriott’s would use the space to stay during trips, a la the apartment above the firehouse at Disneyland. That is, until the Marriott’s realized they had nice hotels already near their properties with concierge service and a lack of crowds.
So while the Consulate is still used today for business – what if it’s wrought iron gates were opened to a select few park-goers as a VIP lounge? And what if you could upgrade your Platinum Pass to a “Consulate Pass?”
The idea isn’t that far fetched – several parks have hosted hospitality centers for bloggers and other influencers, where they could store items and get free refills and snacks, all away from the crowds. Why not give guests the opportunity to pay for that same, sweet access?
Plus, the pass could add a few other perks, maybe higher discounts for food and merchandise – or even a single fast lane per visit. It’s a Platinum, Platinum Pass.
Since upgrading to a Platinum Pass isn’t worth the cost for most Bay Area folks, with the exception of those who want to go to Knott’s (and I’ve covered that in a previous article) and considering an upgrade from a Gold Pass to a Platinum Pass doesn’t add any more value to a visit at CGA, maybe this benefit might be the incentive people need to pony up those extra bucks. And since we’re here in Silicon Valley, receiving that “premium” experience is not a hard sell.
Should it be by invite only? Probably to start. Parks tend to (or should) know their heaviest users and could easily identify probable candidates from common knowledge – or just looking at pass usage data.
What do you think? Would you pay up to get access to the Consulate? How much would you be willing to shell out to step up to the second floor? Let me know in the comments below.
Again, special thanks to Kurt (The Coaster Guy) for permission to use his photos of the Consulate during ACE’s Coaster Con XXXVII!
It seems like every week this summer, the news has stories of horrific injuries or deaths at an amusement park. With that, comes the predictable “I knew that ride wasn’t safe. They should have never opened it,” chatter online.
But, as hard to believe as it is: Amusement parks are not trying to hurt or kill you.
Around the turn of the century, things were different. Rides were a new concept and safety systems were, well – non-existent. In fact, a ride with a “killer” reputation was actually MORE popular, as people were willing to test their mettle against the machine.
But as the industry matured, so also did it’s guests – and the demand went from a killer coaster to a safer one. Manufacturers responded with the lap bar, seat belt and over the shoulder restraint.
It’s no longer in the best interest of a park to have a ride that’s not safe – and that’s been the case since the 1920’s. Coasters and flat rides can be millions of dollars of investment – and one accident could turn that investment into a fancy lawn ornament.
Yeah, there’s always the exceptions to the rule, but thankfully in this industry – they tend to be easy to spot. If a ride doesn’t “look” right – it probably isn’t. And if you don’t like the way it looks, you don’t have to ride.
So, with this rash of incidents across the country – could better oversight lead to safer rides? I’m not sure. Currently, the states regulate amusement rides, to varying degrees depending on location. Could a uniform standard be better? Maybe. But uniform rules have their drawbacks, too.
It’s hard to create a “one size fits all” methodology for the entire United States. If we can’t agree on anything in Washington, it would be tough to push through legislation that would work fairly for everyone.
I repeat this stat often, because it’s worth repeating: You have better odds of being injured driving to an amusement park than you do while inside. You may hear about a deadly crash on the freeway, only mentioned as a “Sig Alert” in a traffic update. A death on a coaster, however will cause the news choppers to be summoned to the scene.
So go to your local amusement or theme park with confidence – just follow the safety rules. A park doesn’t want to hurt or kill you, despite what the internet says. Because if they did – you wouldn’t be able to go back and spend more money there…
Never has a wooden roller coaster closure announcement been more gleefully celebrated by the ride enthusiast community…
On Monday, Cedar Point announced that they would be “giving the axe” to their once record-breaking wooden roller coaster, Mean Streak. There was no blowback; no online petitions; no hashtag activists. Quite simply, people were ready to let Mean Streak go. But why? Aren’t we supposed to celebrate and try to preserve the wooden coaster in America? After all, we invented them back in 1884 at Coney Island.
Mean Streak was part of a trio of massive wooden roller coasters built in the late 1980’s to early 1990’s. They were designed and built by Charles Dinn of Ohio and each (Hercules at Dorney Park, The Texas Giant at Six Flags Over Texas and Mean Streak at Cedar Point) were record breakers.
They were also neck breakers. While the rides were massively popular their first year, the parks they sat in simply could not allocate enough man-hours or maintenance time to keep them running as smooth as when they opened. They quickly fell out of favor with not only ride enthusiasts, but also the general public due to their rough rides.
Of the 11 wooden coasters that Dinn designed and built – four have been demolished, one has been renovated into a steel coaster and now we await the eventual fate of Mean Streak.
The other massive woodies of the era (not built by Dinn) did not fare well, either. The Rattler at Fiesta Texas was renovated into a steel coaster in 2013 while Son of Beast at Kings Island was eventually torn down.
The closure of Mean Streak is a bookend to a unique era in the amusement industry, where we discovered there is an upper limit to what wooden coasters can do, bigger was not always better and sacrificing ride quality for records does not make for a good, long-term investment. Let us hope that we never see an era like it again.