Hidden in plain sight above Bourbon Street in Orleans Place, lies a little bit of Disney magic inside the confines California’s Great America:
Known as “The Consulate” – it’s primary function is a meeting room, where some of the biggest decisions about the park have gone down.
But that wasn’t always the intended purpose. In fact, it was originally built with the idea that the Marriott’s would use the space to stay during trips, a la the apartment above the firehouse at Disneyland. That is, until the Marriott’s realized they had nice hotels already near their properties with concierge service and a lack of crowds.
So while the Consulate is still used today for business – what if it’s wrought iron gates were opened to a select few park-goers as a VIP lounge? And what if you could upgrade your Platinum Pass to a “Consulate Pass?”
The idea isn’t that far fetched – several parks have hosted hospitality centers for bloggers and other influencers, where they could store items and get free refills and snacks, all away from the crowds. Why not give guests the opportunity to pay for that same, sweet access?
Plus, the pass could add a few other perks, maybe higher discounts for food and merchandise – or even a single fast lane per visit. It’s a Platinum, Platinum Pass.
Since upgrading to a Platinum Pass isn’t worth the cost for most Bay Area folks, with the exception of those who want to go to Knott’s (and I’ve covered that in a previous article) and considering an upgrade from a Gold Pass to a Platinum Pass doesn’t add any more value to a visit at CGA, maybe this benefit might be the incentive people need to pony up those extra bucks. And since we’re here in Silicon Valley, receiving that “premium” experience is not a hard sell.
Should it be by invite only? Probably to start. Parks tend to (or should) know their heaviest users and could easily identify probable candidates from common knowledge – or just looking at pass usage data.
What do you think? Would you pay up to get access to the Consulate? How much would you be willing to shell out to step up to the second floor? Let me know in the comments below.
Again, special thanks to Kurt (The Coaster Guy) for permission to use his photos of the Consulate during ACE’s Coaster Con XXXVII!
After over 55 years in business, “the Happiest Place on Earth” is no longer a playground for unsupervised tweens.
Disney yesterday, announced that they would no longer allow children under the age of 14 to roam the park without parental accompaniment.
At first, it SOUNDS terrible, borderline insane. I mean, how could a Disney Park ban KIDS? Wasn’t that the point they were built, so we could all be children at heart? But then, after reading into it a bit more, not only can I understand the move – I APPLAUD IT.
Consider for a moment, the last time you went to, say a Six Flags. Their marketing is heavily focused on the under 18 market, especially for season pass sales. Remember all those annoying tweens in the park – blasting their cell phones on speaker so that EVERYONE in line could hear their favorite song? Cutting in line, being generally “rebellious” (or at least what that generation thinks is rebellious?).
After you’ve just paid $119 per PERSON to experience the Disneyland Resort for JUST ONE DAY – do you really want to have that same experience?
I didn’t think so. And neither should you.
Let’s face it, some parents use amusement parks as a de-facto babysitter. It’s apparently a $600 investment (Annual Pass approximate cost) in sanity it’s much easier for the Mom and Dad to dump you off at an amusement park for the day, than deal with your pre-pubescent problems. This is exactly what Disney wants to stop, even if it means sacrificing a few Annual Passholders to Knott’s Berry Farm, a few miles up. “the 5.”
It’s rare that a park will turn down easy money (Holiday World in Indiana does it all the time by offering free parking, free soda and free sunscreen) but considering how much The Walt Disney Company made in the time it took you to read the word “DISNEY” in this sentence – they can afford to purge themselves of such a small (but noisy and noticeable) market group.
And hey, since you can’t dump your kids off at the park anymore, you’ll just have to buy a ticket for yourself and – GASP – try to enjoy a little together-time as a family. Ahhh!
Remember when that was the point of going to Disneyland?