Disneyland has a problem. And it’s the best problem to ever have if you’re a business – too many people want to come visit you than you have room for.
Boo freakedy hoo.
So it should come as no surprise today that both Florida and California parks announced sweeping changes to their annual passholder programs, most notably eliminating the premium pass.
Now, before you start complaining about how high the prices are – take a minute to think about this: Disneyland in particular has become nearly unmanageable when it comes to crowds. Even days that were traditionally lighter have all but disappeared – as AP’s tend to visit those days. As a result, the overall experience of the park has lowered.
Now here’s where it gets interesting – buried deep in the Disney website is an interesting line: “Limited number of passes available…” Yup – there’s a limit to how many passes will be sold. Will you know when they’re low? What if you usually upgrade later in 2016?!? All legitimate questions right now.
Here’s some more turkey legs for thought: Disneyland was never designed to be a “season pass park.” They’re really brought this problem onto themselves by not limiting AP sales or keeping their prices so low that so many could afford them. The park was meant to be for a special occasion – maybe once a year or so. You can’t combine the tourist crowds with those who visit everyday and think the level of service and satisfaction will be the same.
It’s simple supply and demand – too many people want something, there isn’t enough supply (capacity) so the only way to lower the crowds it is to make it harder to afford it.
What do you think? Is a $1000 too much to ask for for an annual pass? Tell me in the comment section below or on my social media links!
After over 55 years in business, “the Happiest Place on Earth” is no longer a playground for unsupervised tweens.
Disney yesterday, announced that they would no longer allow children under the age of 14 to roam the park without parental accompaniment.
At first, it SOUNDS terrible, borderline insane. I mean, how could a Disney Park ban KIDS? Wasn’t that the point they were built, so we could all be children at heart? But then, after reading into it a bit more, not only can I understand the move – I APPLAUD IT.
Consider for a moment, the last time you went to, say a Six Flags. Their marketing is heavily focused on the under 18 market, especially for season pass sales. Remember all those annoying tweens in the park – blasting their cell phones on speaker so that EVERYONE in line could hear their favorite song? Cutting in line, being generally “rebellious” (or at least what that generation thinks is rebellious?).
After you’ve just paid $119 per PERSON to experience the Disneyland Resort for JUST ONE DAY – do you really want to have that same experience?
I didn’t think so. And neither should you.
Let’s face it, some parents use amusement parks as a de-facto babysitter. It’s apparently a $600 investment (Annual Pass approximate cost) in sanity it’s much easier for the Mom and Dad to dump you off at an amusement park for the day, than deal with your pre-pubescent problems. This is exactly what Disney wants to stop, even if it means sacrificing a few Annual Passholders to Knott’s Berry Farm, a few miles up. “the 5.”
It’s rare that a park will turn down easy money (Holiday World in Indiana does it all the time by offering free parking, free soda and free sunscreen) but considering how much The Walt Disney Company made in the time it took you to read the word “DISNEY” in this sentence – they can afford to purge themselves of such a small (but noisy and noticeable) market group.
And hey, since you can’t dump your kids off at the park anymore, you’ll just have to buy a ticket for yourself and – GASP – try to enjoy a little together-time as a family. Ahhh!
Remember when that was the point of going to Disneyland?