Today, Six Flags ($SIX) and the Qiddiya Investment Company announced what they hope will be the final word in roller coasters: Falcon’s Flight. While details are thin at the moment, the company claims that it will be the tallest, fastest and longest steel roller coaster ever built.
The announcement coincides with the release of the Qiddiya Master Plan yesterday, outlining the park’s six themed areas. Falcon’s Flight will be the lynchpin in a greater development of the area, transforming what is currently desert to a thrill-seekers paradise, with 28 rides in total when it opens in 2023. The park will include several other record-breaking attractions, according to the news release.
Despite the scale of the announcement (and it’s a big one, folks), it’s seeing quite a bit of skepticism online from both park fans and the general public. So why all the downer Dave’s & Debbie’s?
For starters, the ride (and park) are still three years away from opening, if everything goes smoothly. Generally, parks or chains hold back on “record-breaking” announcements, to not allow others to potentially compete for a longer period of time.
By telling the world you’re building a 155 mph coaster, other parks or manufacturers could get a head start on breaking those exact, same records.
However, with the animation and stats that have been released, it’s doubtful any park would – or more crucially could – spend the capital necessary to match or exceed these world records. Just from the looks of the video, this ride could easily exceed $100 million USD to build. That’s more than some park chains spent on rides at all of their parks last year!
Second, there are still calls for Six Flags and other American brands to abandon their partnerships with the Saudi Royal Family, after it was revealed the Kingdom was an active participant in the murder of Washington Post reporter, Jamal Khashoggi.
Thirdly, others are wondering whether this coaster (and park) will ever see the light of day, given the company’s track record of opening new parks internationally. Of the five announced international projects, Six Flags has delayed two (China) and cancelled one (Dubai).
The last surviving park Six Flags built from the ground up is Six Flags Mid-America (St. Louis), debuting back in 1971 (Six Flags Power Plant in Baltimore was more of a themed-entertainment attraction, opening in 1985 and closing in 1990). All of the other parks that make up the chain today were acquired after they were built. (Side note: the current Six Flags, Inc. is not the same company that built the original three parks).
With all that being said – the project is backed by members of the Saudi Royal Family, some of the richest people on Earth. It’s doubtful that they would allow a project of this scope and notoriety (after today) to fail or falter, let alone never open.
The bigger issue is: can the manufacturer of this ride (or any of the rides planned) work out the inherent complications of operating safely and consistently in the scorching, desert heat and sand of the Middle East?
I guess we’ll just have to wait and see three years for the answer.
It’s that time of year again – time for park fans to begin serious speculation about what may (or may not) be coming to their favorite parks in 2020.
There seems to be two trains of thought on how to best make these announcements: by individual park or as a complete chain.
At Cedar Fair it appears the chain spreads out their announcements, usually over a two week period, so that each park receives their “day in the sun” with media coverage in their local markets.
Meanwhile at Six Flags, the chain has made it a tradition to announce every park’s newest addition in a single video, with each park sending out a release to their local media. The idea is that the single announcement carries more weight on a national level, which should translate into more traction with the national media.
But this “one day fits all” strategy does have a potential flaw: what if a park hasn’t opened their new ride from 2019? Wouldn’t that potentially kill the buzz for both?
Sadly, for the good folks at Six Flags Magic Mountain, they don’t have to imagine this scenario – they’re living it.
Since their “new for 2019” attraction, West Coast Racers, isn’t even finished being built, it’s highly likely the park will be forced to announce another new ride, without even finishing the last one they announced.
Personally, I’m a fan of the spread out approach. The collective anticipation continues to build throughout the week or two you keep dropping announcements. Plus, there’s a smaller probability that your least-visited parks or smaller investments won’t be lost in the giant, one day announcement.
And if a situation like Magic Mountain’s sets up, there’s flexibility built into it to delay an announcement.
No matter the way you announce it, 2020 is setting up to be a record year for new capital investment. Let the speculation and intrigue begin!
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What do you think? Are you a fan of a “one day” or “spread out” announcement style for new rides and attractions? Let me know in the comment section below – and be sure to check us out on social media as well!