Kings Island Announces Massive New Ride – Online “Fans” Decide they Already Hate It
Talk about entitled!
On the eve of National Roller Coaster Day, Kings Island in Ohio announced their tallest, fastest, steepest, longest and most expensive steel roller coaster ever. It checks off all of the superlatives any marketing manager would drool over and is just the sort of ride a family watching the news would immediately say, “Let’s go to Kings Island next summer!”
Except, of course, for a select group of loud, online roller coaster enthusiasts.
You see, apparently dropping upwards of $25 million isn’t enough for these folks, as they IMMEDIATELY began to bash the new ride.
You read that correctly: they’re heavily criticizing a ride that isn’t built yet, based solely on photos and snips of POV video.
Am I missing something here? This ride is going to be one of only seven “giga” coasters in the world (300 foot drop). It’s a capacity darling with three train operation and four-across seating. It’s everything a sane coaster enthusiast should love.
Apparently dropping upwards of $25 million on a new thrill ride isn’t enough for these folks.
But no. It apparently wasn’t extreme enough for some online. And being the Internet, they made sure the park knew their displeasure – via social media:
Let’s not even get into the fact that these are the same group of “enthusiasts” who scoured the Internet, stumbling upon the ride’s name months ago.
It’s almost like they’ve ruined their own hobby…where have we heard that before?
SPOILER ALERT: Parks don’t build ride for the 1% (or less) of enthusiasts like us. They build them to attract families to come to the parks, spend all day (and all of their money) multiple times a year.
Several park chains have switched between the thrill-seeker demographic and family one. Time and time again, the return to family attractions (with thrilling rides sprinkled in-between) has ALWAYS been the better formula for success.
SPOILER ALERT: Parks don’t build ride for the 1% (or less) of enthusiasts like us.
Just be thankful your home park is receiving anything at all, let alone a massive, new coaster from one of the best manufacturers in the world.
Just to put it into perspective: other park chains are “looking forward” to announcing glorified carnival rides and ultra-low capacity coasters as their new for 2020 attraction later this month.
Oh and for anyone trying to not call this thing a giga coaster – Steel Phantom would like to have a word with you…
Why do we reward people for behaving badly?
Why I keep hearing stories like these is beyond me. But we do – and it’s important to know that they DO happen – but also that they are entirely preventable.
Earlier this month, a self-described “industry-leading enthusiast and blogger” live-tweeted horrible, insulting comments about guests at a park-sponsored event. Those posts have since gone viral in amusement and theme park circles, with all the comments criticizing the posts. The author has since claimed, “…they were a joke.”
People online didn’t buy it.
What’s truly scary – is that this is not the first time an incident like this has happened this year. During the spring, another “industry fan group” posted harassing comments towards a theme park’s public relations rep, after they refused to extend additional, special perks to them.
Why do we (as an industry) accept this is as “the new normal?” How does anyone or any organization like this continue to be rewarded for such egregious behavior?
Easy – because we allow them to.
We do it by clicking on their videos, their updates or subscribing to their social feeds. We invite them to media events, despite our misgivings. And we always seem to cave to their requests, even though we know better.
At what point are we – as an amusement and theme park community, both fan and employee – going to step up and say, “No more?”
No more body shaming of our fellow community members.
No more bad mouthing a park just because they didn’t extend perks to you.
No more clandestine filming or photography on rides, only to take said photos and videos and commercialize them without the park knowing.
And no more stealing of each other’s work.
It’s just a shame that those who are the problem in our community will never recognize it. Let’s help them see the light.
If members of our community (both groups and individuals) can’t handle the responsibility of being decent human beings, then it’s time for us as a community to rise up and deny them the privilege of being a part of our group. Stop clicking on their links, unsubscribe from their content.
Simply put, let’s stop supporting and rewarding poor behavior in our community, period. The general public might not affect change – but we can.
Who’s with me?
Great American Thrills® 