No More Free Rides: Companies Need to Stop Asking for Free Marketing from Fans
Stop me if you’ve heard this before: a company puts out a call to its fans online, asking if they have any photos or videos of their product they might be able to use at upcoming trade shows.
The fans get the satisfaction of helping their favorite company. Sometimes, they get recognition for the project and some company swag.
Meanwhile, the company gets a life-long license to market and use that image or video to help sell their product(s), which can easily cost in the millions of dollars.
How is that fair?
As a whole, our industry has become too reliant on the kindness of our fans. Asking for free marketing material is reckless, outdated and insulting to professionals in the field.
It’s Reckless:
Were all the subjects in the photo aware they were being photographed commercially? Was everything properly permitted? Were there any releases signed for the photos or video?
If the answer is no to any of these, it could cost you hundreds of lost man-hours in the office and potentially thousands of dollars in unnecessary legal fees.
And who’s to say the work you get back is any good? If they aren’t being paid, what motivation is there to give you their best material?
It’s Outdated:
15-20 years ago, there might have been the argument that allowing a company to use a work, “with attribution” in order to gain exposure would be a good idea.
But with the advent of social media, that model has fundamentally changed. Fans don’t need companies to get famous – they can do it on their own, now.
It’s Insulting:
You would not build a ride for free if someone asked, right? So why then would you ask someone to give you something they worked hard on?
For the cost of one or two Allen Bradley Safety Relays, you can ensure that your company will have powerful and flexible marketing materials for years to come.
Yours truly in front of a photo taken for GCI that was properly executed and compensated.
Bottom line: fans are a wonderful resource for parks and vendors, but their fandom should never be exploited by the very companies they love the most.
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What do you think? Should companies stop asking fans for free stuff? Or do you think it’s harmless interaction with their fans? Let me know in the comments below and be sure to follow us on our social networks!
Why Buy New – When You Can Buy USED?
Fans of the Santa Cruz Beach Boardwalk should recognize this coaster “under construction.”
Yep, it’s the former Hurricane, with a new coat of paint and in a MUCH LESS salty environment (Not to mention drier, too!)
When old roller coaster or thrill ride eventually gets retired (Woodies are the lone exception – as they’re constantly being replaced) many of them are actually sold to smaller, “mom and pop” parks where they’re appreciated for many years after their first installation.
There’s even websites, such as this one, which could be considered the “Craiglist” of the Coaster – where all sorts of new and used rides are bought, sold and traded between parks.
So unless your favorite ride was completely torn down…
…there’s a good possibility that it was just “re-located.”
Now, the thrill of the chase is on!
The art of the on-ride photo
In a way, they’ve become more than just part of the amusement park experience – they have become attractions in their own right…
The on-ride photo – a way for parks to make more money off you – and a way to prove to Grandma and your friends that you really did ride “The Comet” after all…
The magnum opus of these cameras is surely mounted upon Disney’s Splash Mountain. Just about everyone has heard of “Flash Mountain” a place where fans (and even Disney employees) would post photos of ladies showing off their “Zip a Dee Doo Dahs” during the climactic final plunge on the flume.
Sadly, showing your “Briar Patches,” – while hilarious – can get you kicked out of the park. And the photo it took? Deleted forever before anyone could see or print it.
Unfortunately, some of these stunts (as funny as they can be) are also quite dangerous. Loose objects in the past decade have contributed to significant injuries or even malfunctions of rides. Plus, parks’ aren’t huge fans of saddling more liability insurance because you and your dumb little buddies decided to sneak a RAZOR aboard the ride…
So, here now are some of the best (SAFE) on-ride photos from around the web:
Why not get the whole family involved?
Space Mountain never looked so…interesting?
Ah yes – the singular “group” pose – always a classic!
The eyes tell the story!
Now if only they were on Ghostrider – this would be totally in theme with the ride!
I really don’t know where to start with this one – it’s perfect in every way! DeNiro battles the Russians on his namesake, with press and fans behind them! (Even the ref has GLOVES on!)
Don’t you wish your girlfriend was as awesome as her?
No, this is NOT photoshopped – talk about timing!
Well, the Beast IS the longest roller coaster in the US – over 30 years after it opened. Is it really that boring, though?
(I certainly don’t think so!)
Continuing with the “boring” theme – here’s my good pals the LaPutka’s doing their best on-ride pose via Splash Mountain!
“Dad, whatever you do – please don’t embarrass me in front of my friends!”
“Just catching up on the news while we plummet down to the Briar patch…”
And finally – what better way to finish this post than with a Tebow Tower of Terror!
Great American Thrills® 