California’s Great America Announces Massive Capital Investment and Retail Project
How long have we heard that California’s Great America doesn’t have anywhere to expand? “The park is landlocked – there’s nowhere for them to go.” And what about, “Cedar Fair doesn’t care about this park – they want to sell it.”
Well, this aught to shut up the naysayers…
In an unprecedented announcement on Wednesday, the park announced that it has applied for a rezoning from the City of Santa Clara, which will allow it to add significantly more attractions with less red tape, intends on purchasing the land on which the park sits on and will build a massive retail and entertainment complex near the front gate of the park.
CGA fans, get ready to drool:
To think this was a park that looked like it was about to close just a few years ago – now look at all the new stuff that’s planned and proposed…
There’s a lot of verbiage to get through, but here’s the most important part (in my opinion). Long time fans of this park may recall the proposed “Front Gate” project during the Paramount era, before the land was converted into two office towers. Well, long time fans, your patience has finally paid off:
This gives the park a major, strategic advantage over it’s competitors – no other park in Northern California offers this sort of experience. If it reminds you of Knott’s Marketplace, Universal CityWalk or Downtown Disney – that’s no mistake.
And for fans of the park itself, they didn’t forget about you, either. The rezoning will allow the park far more flexibility in building new attractions – and it’s all spelled out, here:
Cedar Fair CEO Matt Ouimet also told those in attendance that any change in the use of land would have to first be approved by the City of Santa Clara AND Cedar Fair – which all but ensures the park will be around through 2074.
So, CGA fans – who’s ready to watch their park transform into an entertainment destination? Tell us in the comments section below or on our social media links!