How long have we heard that California’s Great America doesn’t have anywhere to expand? “The park is landlocked – there’s nowhere for them to go.” And what about, “Cedar Fair doesn’t care about this park – they want to sell it.”
Well, this aught to shut up the naysayers…
In an unprecedented announcement on Wednesday, the park announced that it has applied for a rezoning from the City of Santa Clara, which will allow it to add significantly more attractions with less red tape, intends on purchasing the land on which the park sits on and will build a massive retail and entertainment complex near the front gate of the park.
CGA fans, get ready to drool:
To think this was a park that looked like it was about to close just a few years ago – now look at all the new stuff that’s planned and proposed…
There’s a lot of verbiage to get through, but here’s the most important part (in my opinion). Long time fans of this park may recall the proposed “Front Gate” project during the Paramount era, before the land was converted into two office towers. Well, long time fans, your patience has finally paid off:
This gives the park a major, strategic advantage over it’s competitors – no other park in Northern California offers this sort of experience. If it reminds you of Knott’s Marketplace, Universal CityWalk or Downtown Disney – that’s no mistake.
And for fans of the park itself, they didn’t forget about you, either. The rezoning will allow the park far more flexibility in building new attractions – and it’s all spelled out, here:
Cedar Fair CEO Matt Ouimet also told those in attendance that any change in the use of land would have to first be approved by the City of Santa Clara AND Cedar Fair – which all but ensures the park will be around through 2074.
So, CGA fans – who’s ready to watch their park transform into an entertainment destination? Tell us in the comments section below or on our social media links!
If you’re a California’s Great America fan – it’s time to start cheering. Literally and emphatically.
Yesterday, the park announced that in addition to becoming “the official amusement park of the San Francisco 49ers,” (as if there was any doubt) they will soon be opening the “Great America Pavilion,” an 18,000 sq. ft. multi-purpose facility that will be home to the Red Zone Rally pregame event for all 49ers home games, as well as other Levi’s® Stadium events.
“We’re very excited to be partnering with the 49ers on the Red Zone Rally pregame events,” said California’s Great America Vice President & General Manager Raul Rehnborg. “For 49ers fans and attendees of other Levi’s® Stadium events, Great America Pavilion will be the perfect venue to enjoy the game-day atmosphere, dine on delicious food offerings and easily access Levi’s® Stadium, which is located adjacent to the new facility”
“The Red Zone Rally will be a tremendous pregame destination for 49ers fans,” said 49ers Chief Operating Officer Al Guido.
During 49ers home contests, the Red Zone Rally at Great America Pavilion opens three hours prior to kickoff, features flat screen televisions throughout, San Francisco 49ers Gold Rush cheerleaders and alumni, an array of live entertainment, interactive activities and incredible dining options.
And when the stadium isn’t in use – the park now has a completely upgraded meeting and dining facility, that can be divided into three distinct areas or combined into one incredibly large venue. Oh, and the first event has already been held in the nearly-finished facility…Coaster Con XXXVII.
So yes, it’s not a new hyper coaster or ride – but it’s more important than that – it signals (quite clearly) a fundamental shift in the relationship between the San Francisco 49ers and Cedar Fair. Specifically, this announcement has far-reaching implications for the long-term future of the park – all positive in nature. Gone are the days of Cedar Fair Corporate (Dick Kinzel in particular) berating and indeed SUING the 49ers over a litany of issues.
It’s quite obvious that new Cedar Fair CEO, Matt Ouimet, has seen the San Francisco 49ers not as the enemy, but rather as a lucrative and positive business partner – and that can only bode well for a park that many (myself included) wrote off only seven years ago. (Lord knows Dick Kinzel tried to literally write it off according to my sources).So on the outside it may appear to just be an expansion of a picnic pavilion – but this announcement means the world to a park that’s on one hell of a kickoff return.
For more information on the Red Zone Rally, visit: www.49ers.com/tickets
For more information on Group Sales at the park, visit: https://www.cagreatamerica.com/group-sales