As I was looking at some of the park fan message boards online, a common theme emerged recently: people wanting to go to the IAAPA convention in Orlando, “because it looked like fun.” Another posted that, “It looks like Disney’s D23, only for the whole industry,” and another said, “…the website is written in business-speak…”
Well, of course it is, because IAAPA isn’t held for park fans. Don’t be confused by some of the coverage you see on park blogs, IAAPA is all about three things: buying goods, selling goods and networking for jobs.
Millions of dollars of purchases are done in just the four days the event is held. There’s a ton of business being done on the floor and if you decide to attend as a park fan, you have to know when to respect that boundary.
Barreling up to the B&M or RMC booth to swoon over Walter, Fred or Alan – while they’re trying to talk to park owners – is not going to go over very well. In some cases, a company’s livelihood can depend on the meetings they have at this show.
Also, snapping photos without permission is a BIG no-no here. ALWAYS ask vendors if it’s okay to take a photo or record part of the booth for a video.
If you’ve got actual business to discuss then go ahead and speak to them when they’re free. If you’re a fan and just taking in the convention for fun, grab some literature and just move on. Speaking of discussing business…
The amusement industry – despite being worldwide – is a very tight knit group of individuals. Everyone knows everyone and word gets around fast. That’s why IAAPA is the perfect event to go to if you’re looking to get a job in the industry. The show gives you the opportunity to meet with prospective employers face to face – as well as give them a copy of your resume.
Despite what you might think from some of the other bloggers out there – the dress code says a LOT about your purpose. Shorts and a t-shirt emblazoned with your blog’s logo are not commonplace nor looked upon well by attendees. If you want to make a good impression, stand out from the other “schlubs” and come in a suit and tie.
One of the least talked about parts of the Attractions Expo is the seminars they hold. As members of IAAPA, they’re free with an expo badge. From learning about the business from Disney legends, to how to properly curate social media for your brand, to symposiums on laser tag – these edu-sessions give attendees quite a bit of insight, but tend to not get the fanfare that the show floor does.
Speaking of the show floor – yes, it’s true – there are a few rides and attractions you can go on at the show. It’s just like purchasing a new car. Just remember that those vendors are there to sell that ride – not entertain you with an ERT session.
If you truly love this industry and want to make it part of your career, I would make it a point, nee a pilgrimage to visit the annual IAAPA Attractions Expo. However, if you’re going to the convention because you think it’ll be a giant version of D23 and you’ll get to play all day – save your money and don’t bother going.
Traditionally, the final day of operations at California’s Great America occurs in the last weekend of October (or on rare occasions, the first day of November). But this year will be different – markedly different. Details are now being released on the park’s first-annual “WinterFest” – only the second time in it’s history the park will remain open past the first weekend in November. And if there was any doubt as to whether or not the park would go “all-in” the first year of the event – those questions have been quickly answered. Let’s take a look at some of the highlights:
This is shaping up to be the “signature” attraction of the event – and for good reason. The reflection pond in front of Carousel Columbia will be frozen over (real ice from what our park contacts say, not plastic faux-ice) to create arguably the Bay Area’s most beautiful skating rink. No word if S.J. Sharkie or Santa Clara native, (and Olympian) Polina Edmunds will make an appearance, but I’m sure as heck sharpening my skates for this.
As part of the entertainment, there will be an Snoopy-themed Ice show, several holiday themed shows, a min-trolley filled with carolers and a nightly tree lighting ceremony behind Carousel Columbia. Aren’t you glad you upgraded to a Gold or Platinum Pass so you can take it all in over a few weekends?
After a test-run with the “Taste of Orleans” food festival earlier this summer, the “lighting competition” that will be staged inside Orleans Place should blow away park-goers. I’m thinking that it’ll rival Gilroy Gardens’ spectacular nighttime event, “Lumination.”
In Hometown Square, you’ll be able to see it snow – meet real reindeer and even browse the famous Christmas tree lot to find your own fern that “just needs a little love.” It also appears many of the food locations will be re-tolled and re-themed to reflect the holidays.
I’m also very happy to see the park create and use it’s OWN photos for the promotion of the event. By that, I mean most collateral in park chains is re-used (I.E. even though it’s Great America’s TV commercial – you’re looking at a ride from Knott’s). That is not the case with WinterFest – because that’s most certainly Maggie Brown’s behind the trolley. And who else is excited that the trolley is (sort of) coming back?!?
It should be noted that the entire park will not be open as part of WinterFest. Everything from just about Planet Snoopy over to Hometown Square will be – but don’t expect to challenge the Demon, Drop Zone, Psycho Mouse or the rest of County Fair this winter. Also, some of these activities will require an additional fee to participate (mostly out of capacity concerns, I imagine).
There are two major challenges the park faces in order to make this event an annual tradition: the weather and 39 years of learned, guest behavior. First, let’s talk about rain. It’s always a threat here in Northern California (except the past 5 years thanks to drought) so hold off your rain dances on the weekend – otherwise the event could be a complete wash.
Coasters generally do not run as well in the cold, at least B&M’s tend to be like this. If temps are around 45 or so, I’d expect to see fairly short lines for most of the park’s bigger attractions.
The other big challenge the park must overcome is the public itself. Not since opening season in 1976 have guests been able to enjoy the park after October (and even then it was rained out most of the time and never re-attempted). In addition, the nearly four week closure (needed to move things around and set them up) between Haunt closing and WinterFest starting up will be crucial to keeping the park “front of mind” with guests. Remember, most people throw away their old passes after the last day – and many might still think that’s October 30th.
Also, the Bay Area is also a very crowded market when it comes to holiday events, with several very established events in the South Bay. The park will have to do a masterful job of building the awareness that they’re still open and ready for fun nearly all the way to the New Year. (Both the Boardwalk and Six Flags have already established
So, who’s ready for a little winter cheer in Santa Clara next month? Let me know what you think in the comments section below:
Hidden in plain sight above Bourbon Street in Orleans Place, lies a little bit of Disney magic inside the confines California’s Great America:
Known as “The Consulate” – it’s primary function is a meeting room, where some of the biggest decisions about the park have gone down.
But that wasn’t always the intended purpose. In fact, it was originally built with the idea that the Marriott’s would use the space to stay during trips, a la the apartment above the firehouse at Disneyland. That is, until the Marriott’s realized they had nice hotels already near their properties with concierge service and a lack of crowds.
So while the Consulate is still used today for business – what if it’s wrought iron gates were opened to a select few park-goers as a VIP lounge? And what if you could upgrade your Platinum Pass to a “Consulate Pass?”
The idea isn’t that far fetched – several parks have hosted hospitality centers for bloggers and other influencers, where they could store items and get free refills and snacks, all away from the crowds. Why not give guests the opportunity to pay for that same, sweet access?
Plus, the pass could add a few other perks, maybe higher discounts for food and merchandise – or even a single fast lane per visit. It’s a Platinum, Platinum Pass.
Since upgrading to a Platinum Pass isn’t worth the cost for most Bay Area folks, with the exception of those who want to go to Knott’s (and I’ve covered that in a previous article) and considering an upgrade from a Gold Pass to a Platinum Pass doesn’t add any more value to a visit at CGA, maybe this benefit might be the incentive people need to pony up those extra bucks. And since we’re here in Silicon Valley, receiving that “premium” experience is not a hard sell.
Should it be by invite only? Probably to start. Parks tend to (or should) know their heaviest users and could easily identify probable candidates from common knowledge – or just looking at pass usage data.
What do you think? Would you pay up to get access to the Consulate? How much would you be willing to shell out to step up to the second floor? Let me know in the comments below.
Again, special thanks to Kurt (The Coaster Guy) for permission to use his photos of the Consulate during ACE’s Coaster Con XXXVII!
In light of the closure of Fear:VR at Canada’s Wonderland, Great America and Knott’s – after a protest from the President of the Orange County chapter of the National Alliance of Mental Health – a person who admitted he never actually experienced the attraction for himself – Great American Thrills is proud to present to you five more offensive rides that should be shut down, torn down and never spoken of again.
(If you haven’t already gathered, this is all sarcasm – please be offended if you did not get the joke already).
1.) Seven Dwarfs Mine Train, Walt Disney World
Offends: Little People
As our good friend Eric the Actor from the Howard Stern Show always used to say, the correct term is “Little People.” Who thought to name a ride after seven height-challenged people, and then make then sing as if they were merry? Oh – it was a famous KIDS movie? So we’ve inoculated our children that it’s okay to say this, too?!?
2.) The Demon, Great America
Offends: Church-going folk
Sadly, this is the only one on our list that played out in real life. Turns out back in the 1980’s, people were not down with the idea of theming a coaster after a devil-like apparition that was eating guests randomly. Thankfully, people got over themselves and not only is the ride still around – but it tweets, too!
3.) All water rides
Seriously – how can you in good conscious place all that water around a log and let people float in it? What a disgusting insult to people who fear water…
4.) Gold Striker & Gold Rusher, Great America & Six Flags Magic Mountain
Offends: Mine Workers
How can either of these roller coasters accurately portray the savage life endured by miners, all in the search for rare minerals…they should be ashamed of themselves.
5.) Top Thrill Dragster, Cedar Point
Offends: Decent people
Have you seen that thing? It looks like a giant wanker. A hot dog. A gentleman’s “special region.” We can’t have our kids grow up in a world like this…
You see how slippery this slope is? If you don’t like something about a park – just do what everyone else does – don’t support it. Don’t impose your beliefs on them, it only makes you part of the problem…
Great America and Knott’s pull Fear:VR from Haunt lineups after criticism from mental health advocates
After a name change before it opened to the public and just three days of operation, both California’s Great America and Knott’s Berry Farm removed their “Fear:VR” attractions from their Halloween Haunts after mental health advocates in Southern California cried foul.
In their letter to Cedar Fair, the President of the Orange County chapter of the National Alliance on Mental Illness said, “The attraction adds to the hurtful, dehumanizing, discriminatory, prejudicial, insensitive, offensive and stigmatizing of mental illness. (We believe) it is in the poorest taste that mental illness stereotypes are being used by entertainment sources for commercial gain.”
Cedar Fair – corporate owner of both parks – issued a statement late Tuesday night:
“For nine years we have delivered unique and immersive haunted experiences to our fans and loyal guests. Our evening attractions are designed to be edgy, and are aimed at an adult-only audience. Over the past week we have heard from a number of people expressing their concern that one of our temporary, Halloween attractions – FearVR – is hurtful to those who suffer from mental illnesses. Contrary to some traditional and social media accounts, the attraction’s story and presentation were never intended to portray mental illness. As it is impossible to address both concerns and misconceptions in the Halloween time frame, at this time we have decided to close the attraction.”
For those of us who DID experience it, the consensus was clear: it WAS scary as all hell. It was a better, overall use of VR than on a coaster – because you didn’t know what to expect. It truly immersed you in the program. But – was it offensive, insensitive and stigmatizing? And more importantly, should that matter when it comes to a fantasy event like Halloween Haunt?
On the one hand – it’s a Halloween event. It’s supposed to be a little “off.” Hell, Knott’s regularly MURDERS and HANGS celebrities (in effigy) twice a night in Calico Square. Yet, you don’t hear from those who decry the death penalty or for those wanting more gun control – because everyone knows it’s fake. It’s built into the event.
I don’t remember the “hospital” in Fear:VR focusing on mental health in the storyline. We went into the room for an “ocular” exam. There was a backstory about a young girl who was possessed in some way, but it was never made clear that the facility we were at was anything more than a regular hospital.
On the other hand, is mental health a huge stigma in our society? Absolutely. Could this attraction possibly play into those stigmas? I suppose you could say, “yes” given the reality many interpreted it as. But then again, the whole Haunt experience is one big stigma / stereotype when you think about it. Are all farmers murderous, un-educated hicks? Then Cornstalkers must go. Are all clowns homicidal maniacs? Killer Klown Town has to go too – it could be offensive to genuine, circus performers. Is a hospital full of half-dead zombies going to trying and kill you if you check into a mental clinic? No, it isn’t.
Cedar Point tried a similar attraction a few year ago – and it met the exact same criticism and ultimate demise. How the company thought that in CALIFORNIA of all places that this would fly, is a question for someone above my pay grade. One must also wonder if the park’s “INsanitarium” maze might be in the cross-hairs as a result of all this activity.
The other question that I don’t think we can answer is this: Where do we stop with this? I don’t claim to have the answer – I don’t think any of us do.
Recently, a lot of people were pretty “upset” that In N’ Out Burger didn’t offer a vegetarian burger. They made a petition that got a ton of play online and loads of media attention. Yet, do you see meat eaters going into vegan or vegetarian restaurants, demanding beef? But I digress, let’s get back to the parks…
There is one thing I think that we CAN agree on: there is difference between fantasy and reality – and there’s no reality in a park’s Halloween event.
The chainsaws don’t have chains, the monsters have no magical powers and all of the blood is fake. Are we laughing at the dead, the murderers among us or the worst of our society by celebrating Halloween like this? Of course not. It’s just fantasy.
What do you think? Should the parks have shut down the attraction, or is this just a massive blow up for nothing? Let me know in the comments section below – but please keep it civil: