This week, a completely unverified rumor on the alleged fate of a ride at Walt Disney World grew so massive, the company took the unprecedented step of making a public statement saying that the rumor was completely baseless.
Let me repeat that: Disney. Had to make an official statement. About a rumor on the internet.
Just let that settle in for a moment.
With larger parks and chains, it’s become a cottage industry to report on park news and rumors, as if they were actual newsrooms, complete with reporters.
The only issue is, they aren’t.
These blogs and Twitter accounts can report on whatever they want, however they want, with no apparent recourse if what they report on is false or misleading. So why do we continue, time after time, to allow accounts like this to ruin the fun of our industry – and why do so many of the fans continue to believe them?
There is an elegantly simple solution, but it’s oh so difficult to implement: Stop giving them credibility. Not only as a fan, but also as a park / vendor / operator.
As park fans, just unfollow them. Don’t even let them know you haven’t forgotten about that one time they messed up. It’ll just give them better clicks and search results. We, as park fans, have an obligation to, as Ronald Reagan once told Gorbachev, “Trust, but verify.” Otherwise, we’re just as much a part of the problem.
If you are a park, a vendor or an operator, ask yourself, “Do these people get invited to media events or other special perks?”
If so, stop inviting them. Just because they have a lot of followers, that doesn’t give them the right to make your life as a Public Relations or Marketing Manager a living hell.
And to those who think I’m off my rocker, just remember this: Disney Parks have been around much longer without Walt at the helm than with him – so they must be doing something right.
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What do you think? Are bloggers and social media ruining the park fan experience? Or do you think it’s harmless interaction that doesn’t hurt anyone? Let me know in the comments below and be sure to follow us on our social networks!
Over the past few weeks, as seasonal parks begin to thaw out from winter and re-open for the season, we’ve seen a significant uptick in news coverage of what we in the amusement park industry know as “evacs” – taking people off a ride either via the lift or block brake.
But what I’ve noticed lately is the media making a far bigger deal out of these events than necessary. It really came to my attention when one of my co-workers in the newsroom (who knows I’m a big park and ride fan) asked me, “What’s up with all these ride breakdowns lately?”
FULL DISCLAIMER: I am a credentialed member of the media. I broadcast the news on a daily basis. My job is to inform and educate the public via the airwaves. In a strange way, I could be seen as part of the problem based solely on my position.
On the other hand, I can be a harbinger for truth and education.
Let’s take that previous example of a coaster stalled on the lift. Why then does a person who’s car has broken down on the side of the interstate not make news? (Outside a traffic report). Think about it – here’s a ride vehicle, who has stopped suddenly – and is now on a median designed specifically for breakdowns.
How is that different from a coaster that stops on the lift or brake run – where there is a platform (or two) that allows guests to safely disembark?
I am missing something?
So today, I am challenging my fellow media personnel to better educate themselves so as NOT to sensationalize the unsensational. Because a coaster that has a simple malfunction shouldn’t be click bait – when we have so many other stories worthy of telling, instead.