Over the past few weeks, as seasonal parks begin to thaw out from winter and re-open for the season, we’ve seen a significant uptick in news coverage of what we in the amusement park industry know as “evacs” – taking people off a ride either via the lift or block brake.
But what I’ve noticed lately is the media making a far bigger deal out of these events than necessary. It really came to my attention when one of my co-workers in the newsroom (who knows I’m a big park and ride fan) asked me, “What’s up with all these ride breakdowns lately?”
FULL DISCLAIMER: I am a credentialed member of the media. I broadcast the news on a daily basis. My job is to inform and educate the public via the airwaves. In a strange way, I could be seen as part of the problem based solely on my position.
On the other hand, I can be a harbinger for truth and education.
Let’s take that previous example of a coaster stalled on the lift. Why then does a person who’s car has broken down on the side of the interstate not make news? (Outside a traffic report). Think about it – here’s a ride vehicle, who has stopped suddenly – and is now on a median designed specifically for breakdowns.
How is that different from a coaster that stops on the lift or brake run – where there is a platform (or two) that allows guests to safely disembark?
I am missing something?
So today, I am challenging my fellow media personnel to better educate themselves so as NOT to sensationalize the unsensational. Because a coaster that has a simple malfunction shouldn’t be click bait – when we have so many other stories worthy of telling, instead.
Not even a day after our story aired on KSBW – leading off the newscast, no less – KION Central Coast News got in on the “Lost Parks” action, with their own report!
Special thanks to reporter Cassandra Arsenault for coming out and recording us! (And for nerding out briefly on Boston area amusement parks, too!)
On a side note – what is it about Boston area-born reporters and the Bay Area? That’s two now!
Second side note – we’re filmmakers – someone reported it – so it’s official!!!
Jump to the story by clicking the link, below:
Chalk another news outlet onto the list that’s discovered the charm and passion of the “Lost Parks of Northern California” series…KSBW Central Coast News led their newscast with a story on our project!
Check out the the video, by clicking the link, here:
Despite the fact that we weren’t nominated for Creative Awards from CreaTV late last week, we haven’t let it get us down. In fact, we’ve had more media than ever contact us about the “Lost Parks” series!
Just this week, we’ve been in contact / interviewed with :
Oh, did we mention we’re still trying to finish the Santa’s Village episode, too? : )
Stay tuned everyone, we’re not the fastest growing amusement / theme park website on the web for nothing!
The hits just keep on coming – check out the latest coverage on the “Lost Parks” project, this time from the Register-Pajaronian, out of Watsonville, CA:
Read the whole article by clicking here or, copying the link below: