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Posts tagged “communications

California’s Great America announces The Patriot for 2017

With no fanfare or any buildup, California’s Great America announced a long-standing rumor that it will convert it’s Vortex roller coaster into a floorless model, dubbed The Patriot.

Now, I’m all for improving the ride experience for any coaster – and certainly Vortex fits the bill for that. But considering that a longer, faster, taller (and better) floorless coaster is an hour’s drive north from Santa Clara – why would they try to market the world’s shortest floorless coaster in the same media market? (An ultra-competitive media market at that).

The Patriot at CGA 1

The Patriot will convert Vortex into a floorless coaster, with new trains and paint. Graphic courtesy of California’s Great America.

The press release sent out by the park also erroneously claimed that Vortex is the oldest stand-up coaster in the United States (“Apocalypse,” formerly “Iron Wolf” is the oldest at Six Flags America). It also said the ride’s name was inspired by the “All American Corners” section of the park – even though the ride shares no entrance or exit to the area (It’s officially located in Hometown Square).

Vortex Oldest

Not quite, California’s Great America…

RCDB

Don’t get me wrong – this is still a good move by the park. But it’s no slam dunk. Six Flags Discovery Kingdom has the upper edge on this ride type with Medusa, so Great America must come with a really good angle to get their message heard.

Looking at the park’s social media feeds, members of the general public aren’t really sold on the idea:

Confusion

Park fans on CGA’s Facebook feed are a bit confused on the Vortex / Patriot conversion and sadly the park isn’t answering their questions…

For me, the park would have been better off converting the ride into a sit down coaster, such as Kumba, Wildfire or the Incredible Hulk. At least then it would have been unique to the area. But, it’s still a major improvement to a ride that desperately needed it.

Let’s hope the station is also improved, with actual shade and you know – a roof.

The Patriot 2

The Patriot will be one of the shortest floorless coasters when it opens in 2017. Graphic courtesy of California’s Great America.

But the one thing I can’t shake from all this is HOW it was announced. At least when Cedar Point converted Mantis into Rougarou – there was a fun teaser campaign (Squash the bug). You felt like you were a part of the park.

But the way The Patriot was announced this morning came off like a doctor giving you a bad prognosis: “This is coming. You’ve got two weeks. Buy a season pass.”

There’s no emotional connection to an announcement this big when it’s done via press release only. Honestly, I don’t feel compelled to buy a season pass at all. The two errors in the release certainly don’t help, either:

CGA Patriot Release Error

What lies “beneath their fee”? Isn’t that your admission? 😉

Overall though, the general public will welcome this change if it’s marketed well – and my hope is that it will be successful. But it will also be increasingly difficult to get the right message across – an emotional one – if the park does not connect better with the fans in the future.

What do you think of The Patriot? Leave a comment below with your thoughts!

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Roller Coaster Malfunctions Prompting Media Frenzies

Over the past few weeks, as seasonal parks begin to thaw out from winter and re-open for the season, we’ve seen a significant uptick in news coverage of what we in the amusement park industry know as “evacs” – taking people off a ride either via the lift or block brake.

NBC Capture

But what I’ve noticed lately is the media making a far bigger deal out of these events than necessary. It really came to my attention when one of my co-workers in the newsroom (who knows I’m a big park and ride fan) asked me, “What’s up with all these ride breakdowns lately?”

FULL DISCLAIMER: I am a credentialed member of the media. I broadcast the news on a daily basis. My job is to inform and educate the public via the airwaves. In a strange way, I could be seen as part of the problem based solely on my position.

On the other hand, I can be a harbinger for truth and education.

Let’s take that previous example of a coaster stalled on the lift. Why then does a person who’s car has broken down on the side of the interstate not make news? (Outside a traffic report). Think about it – here’s a ride vehicle, who has stopped suddenly – and is now on a median designed specifically for breakdowns.

Hulk Capture

How is that different from a coaster that stops on the lift or brake run – where there is a platform (or two) that allows guests to safely disembark?

I am missing something?

So today, I am challenging my fellow media personnel to better educate themselves so as NOT to sensationalize the unsensational. Because a coaster that has a simple malfunction shouldn’t be click bait – when we have so many other stories worthy of telling, instead.