With no fanfare or any buildup, California’s Great America announced a long-standing rumor that it will convert it’s Vortex roller coaster into a floorless model, dubbed The Patriot.
Now, I’m all for improving the ride experience for any coaster – and certainly Vortex fits the bill for that. But considering that a longer, faster, taller (and better) floorless coaster is an hour’s drive north from Santa Clara – why would they try to market the world’s shortest floorless coaster in the same media market? (An ultra-competitive media market at that).The press release sent out by the park also erroneously claimed that Vortex is the oldest stand-up coaster in the United States (“Apocalypse,” formerly “Iron Wolf” is the oldest at Six Flags America). It also said the ride’s name was inspired by the “All American Corners” section of the park – even though the ride shares no entrance or exit to the area (It’s officially located in Hometown Square).
Don’t get me wrong – this is still a good move by the park. But it’s no slam dunk. Six Flags Discovery Kingdom has the upper edge on this ride type with Medusa, so Great America must come with a really good angle to get their message heard.
Looking at the park’s social media feeds, members of the general public aren’t really sold on the idea:For me, the park would have been better off converting the ride into a sit down coaster, such as Kumba, Wildfire or the Incredible Hulk. At least then it would have been unique to the area. But, it’s still a major improvement to a ride that desperately needed it.
Let’s hope the station is also improved, with actual shade and you know – a roof.But the one thing I can’t shake from all this is HOW it was announced. At least when Cedar Point converted Mantis into Rougarou – there was a fun teaser campaign (Squash the bug). You felt like you were a part of the park.
But the way The Patriot was announced this morning came off like a doctor giving you a bad prognosis: “This is coming. You’ve got two weeks. Buy a season pass.”
There’s no emotional connection to an announcement this big when it’s done via press release only. Honestly, I don’t feel compelled to buy a season pass at all. The two errors in the release certainly don’t help, either:Overall though, the general public will welcome this change if it’s marketed well – and my hope is that it will be successful. But it will also be increasingly difficult to get the right message across – an emotional one – if the park does not connect better with the fans in the future.
What do you think of The Patriot? Leave a comment below with your thoughts!
August 18, 2016 | Categories: Amusement Parks, Theme Parks | Tags: california's great america, Cedar Point, communications, floorless, great america, great american thrills, kris rowberry, kristopher rowberry, marketing, press release, roller coaster, Six Flags Discovery Kingdom, social media, stand up, The Patriot, Vortex | 5 Comments