Roller Coaster Malfunctions Prompting Media Frenzies
Over the past few weeks, as seasonal parks begin to thaw out from winter and re-open for the season, we’ve seen a significant uptick in news coverage of what we in the amusement park industry know as “evacs” – taking people off a ride either via the lift or block brake.
But what I’ve noticed lately is the media making a far bigger deal out of these events than necessary. It really came to my attention when one of my co-workers in the newsroom (who knows I’m a big park and ride fan) asked me, “What’s up with all these ride breakdowns lately?”
FULL DISCLAIMER: I am a credentialed member of the media. I broadcast the news on a daily basis. My job is to inform and educate the public via the airwaves. In a strange way, I could be seen as part of the problem based solely on my position.
On the other hand, I can be a harbinger for truth and education.
Let’s take that previous example of a coaster stalled on the lift. Why then does a person who’s car has broken down on the side of the interstate not make news? (Outside a traffic report). Think about it – here’s a ride vehicle, who has stopped suddenly – and is now on a median designed specifically for breakdowns.
How is that different from a coaster that stops on the lift or brake run – where there is a platform (or two) that allows guests to safely disembark?
I am missing something?
So today, I am challenging my fellow media personnel to better educate themselves so as NOT to sensationalize the unsensational. Because a coaster that has a simple malfunction shouldn’t be click bait – when we have so many other stories worthy of telling, instead.