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Six Flags Discovery Kingdom’s New for 2017 attraction is a real headscratcher

It’s the best time of the year for park fans – time to find out what that 2017 season pass will get you at your local or favorite bemusement and theme parks.

Early this morning, Six Flags fans got up early to see what was coming their way – and it was a lot of DC Comics-themed clones.

A lot of them. Several “Justice League” dark rides and Joker-themed 4D Free Fly coasters dominated the announcements, which isn’t surprising – considering the larger investments in parks last year across the chain.

But the real headscratcher in this chain-wide announcement is my local park, Six Flags Discovery Kingdom. Here’s why:

The park is adding a Zamperla Giant Discovery – a large pendulum ride that swings riders while the disc spins around:

There’s just one thing – the park already has something just like it – a very intense Huss Frisbee known as “Tazmanian Devil.”

Tazmanian Devil at Six Flags Discovery Kingdom

Call me crazy – but I think many would agree a better addition would have been a Zamperla Endeavour; the same model seen at Six Flags Over Texas:

Of course, Tax could also be having some serious maintenance challenges – and might not be there next year. But if it is – better get some Scalpicin shampoo to cut down on the irritation to your head.

Even more amazing – despite all the issues surrounding the closure of Vortex and subsequent communications afterwards – California’s Great America STILL has an opportunity to not only trump Discovery Kingdom’s announcement – but completely usurp the Vallejo parks’ new addition – if they play it right. Betcha did see that coming last week…

Personally – the biggest and most exciting news out of Six Flags this year – wasn’t even part of the annual announcement – it was released the day before it.

Jeffrey Siebert – long time Public Relations and Marketing manager for Paramount’s Kings Island, Schlitterbahn and Fiesta Texas was promoted to the role of General Manager of the San Antonio park. Anyone who has been to one of his events knows he is the prototype for all communications / public relations employees at an amusement or theme park. He isn’t just another employee – he IS the park. Lives, eats, sleeps and breathes it. It could not have happened to a better person – and I look forward to seeing what he does now that he’s his own boss (sort of).

What did you think of the Six Flags announcements for 2017? Leave a comment below and let’s chat!

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Kings Dominion has the Worst Day Ever on Social Media After Allegedly “Trolling” Coaster Fans

On Saturday, Kings Dominion finally revealed their 2017 attraction that it had been building up on social media for several weeks – an expanded Planet Snoopy, along with a season-long photo service and in-park wi-fi.

And the reaction online was both swift and ugly:

KD Twitter Ouch 2

KD Ouch Twitter

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About 98% of the posts responding to the park’s announcements were negative. Park “fans” are incensed because they felt Kings Dominion staff purposely lied, teasing them into thinking something larger (and in their opinion, better) was coming (specifically, a Rocky Mountain conversion of their Hurler wooden coaster).

Here’s their reasoning – exhibit A is a tweet similar to this (which has been subsequently deleted). It features Snoopy looking at the Hurler roller coaster:

14030619_10154267595696023_1081570843_n Exhibit B (they say) is this video, in which their PR Manager read fan mail:

Chad Video

The first question asks if green colored roller coaster track in an Ohio foundry is destined for Kings Dominion. He responds, “Green? No. It’s red.”

Apparently his sarcasm didn’t translate to everyone – as “fans” immediately assumed he was hinting at the familiar red track from Rocky Mountain Construction. Some fans got the joke:

Chad Positive

But apparently, many did not – and therein lies the problem.

Exhibit C (they say) is the fact that the park announced the expansion as part of a big event, inviting pass holders and bloggers to come and hear the news first – two days after the rest of the chain announced their attractions. This led park “fans” to THINK the timing indicated it would be a major announcement.

The simple fact is this: coaster “fans” created their own narrative and reality, due in part to the echo chamber of social media and the constant searching for the latest rumors on ride additions. They had convinced themselves not only was a roller coaster coming to Kings Dominion – but that they the fans DESERVED one.

How can I say this with confidence? Because others did some research – yet were drowned out by all the fervor:

Not Near Hurler

Now – should the park have used photos of Snoopy looking at a closed Hurler? In hindsight, probably not. Is it worth getting so worked up about, that you threaten the park, sharpen your pitchforks and hope the PR guy is fired? Hell no! (I’m looking at you, Instagrammers)

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I want “ansers” too…like how you think your eight followers on Instagram constitutes a personal phone call from the park, apologizing for not putting in a ride that you wanted.

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“Hype” that was driven more by coaster “fans” online who wanted a narrative, and didn’t get it.

In the end, this tease campaign made perfect sense – Snoopy is looking around the park, “snoopin’ around” as they say for his Planet Snoopy expansion. But the scale of the announcement vs. the attraction, coupled with the “echo chamber” and “need to know” community that is the online coaster “fan” made this the perfect storm for full-blown virality – in the worst way possible.

Welcome to the tightrope that is social media. Hope you’ve got a net set up below.

And as for the coaster “fans” posting all the hate and vitriol against the park to social media or demanding the park add a coaster to satisfy you – good luck ever being invited to a media day or special event…


Amusement parks are not trying to purposely hurt or kill you

It seems like every week this summer, the news has stories of horrific injuries or deaths at an amusement park. With that, comes the predictable “I knew that ride wasn’t safe. They should have never opened it,” chatter online.

But, as hard to believe as it is: Amusement parks are not trying to hurt or kill you.

Around the turn of the century, things were different. Rides were a new concept and safety systems were, well – non-existent. In fact, a ride with a “killer” reputation was actually MORE popular, as people were willing to test their mettle against the machine.

The Revere Beach Lightning was one of Harry Traver's "Terrifying Triplets" and it earned that moniker by killing a rider on the first day of operation. Today a ride like this would never make it past the drawing board.

The Revere Beach Lightning was one of Harry Traver’s “Terrifying Triplets” and it earned that moniker by killing a rider on the first day of operation.

But as the industry matured, so also did it’s guests – and the demand went from a killer coaster to a safer one. Manufacturers responded with the lap bar, seat belt and over the shoulder restraint.

It’s no longer in the best interest of a park to have a ride that’s not safe – and that’s been the case since the 1920’s. Coasters and flat rides can be millions of dollars of investment – and one accident could turn that investment into a fancy lawn ornament. 

Yeah, there’s always the exceptions to the rule, but thankfully in this industry – they tend to be easy to spot. If a ride doesn’t “look” right – it probably isn’t. And if you don’t like the way it looks, you don’t have to ride.

So, with this rash of incidents across the country – could better oversight lead to safer rides? I’m not sure. Currently, the states regulate amusement rides, to varying degrees depending on location. Could a uniform standard be better? Maybe. But uniform rules have their drawbacks, too.

It’s hard to create a “one size fits all” methodology for the entire United States. If we can’t agree on anything in Washington, it would be tough to push through legislation that would work fairly for everyone.

I repeat this stat often, because it’s worth repeating: You have better odds of being injured driving to an amusement park than you do while inside. You may hear about a deadly crash on the freeway, only mentioned as a “Sig Alert” in a traffic update. A death on a coaster, however will cause the news choppers to be summoned to the scene.

So go to your local amusement or theme park with confidence – just follow the safety rules. A park doesn’t want to hurt or kill you, despite what the internet says. Because if they did – you wouldn’t be able to go back and spend more money there…


California’s Great America announces The Patriot for 2017

With no fanfare or any buildup, California’s Great America announced a long-standing rumor that it will convert it’s Vortex roller coaster into a floorless model, dubbed The Patriot.

Now, I’m all for improving the ride experience for any coaster – and certainly Vortex fits the bill for that. But considering that a longer, faster, taller (and better) floorless coaster is an hour’s drive north from Santa Clara – why would they try to market the world’s shortest floorless coaster in the same media market? (An ultra-competitive media market at that).

The Patriot at CGA 1

The Patriot will convert Vortex into a floorless coaster, with new trains and paint. Graphic courtesy of California’s Great America.

The press release sent out by the park also erroneously claimed that Vortex is the oldest stand-up coaster in the United States (“Apocalypse,” formerly “Iron Wolf” is the oldest at Six Flags America). It also said the ride’s name was inspired by the “All American Corners” section of the park – even though the ride shares no entrance or exit to the area (It’s officially located in Hometown Square).

Vortex Oldest

Not quite, California’s Great America…

RCDB

Don’t get me wrong – this is still a good move by the park. But it’s no slam dunk. Six Flags Discovery Kingdom has the upper edge on this ride type with Medusa, so Great America must come with a really good angle to get their message heard.

Looking at the park’s social media feeds, members of the general public aren’t really sold on the idea:

Confusion

Park fans on CGA’s Facebook feed are a bit confused on the Vortex / Patriot conversion and sadly the park isn’t answering their questions…

For me, the park would have been better off converting the ride into a sit down coaster, such as Kumba, Wildfire or the Incredible Hulk. At least then it would have been unique to the area. But, it’s still a major improvement to a ride that desperately needed it.

Let’s hope the station is also improved, with actual shade and you know – a roof.

The Patriot 2

The Patriot will be one of the shortest floorless coasters when it opens in 2017. Graphic courtesy of California’s Great America.

But the one thing I can’t shake from all this is HOW it was announced. At least when Cedar Point converted Mantis into Rougarou – there was a fun teaser campaign (Squash the bug). You felt like you were a part of the park.

But the way The Patriot was announced this morning came off like a doctor giving you a bad prognosis: “This is coming. You’ve got two weeks. Buy a season pass.”

There’s no emotional connection to an announcement this big when it’s done via press release only. Honestly, I don’t feel compelled to buy a season pass at all. The two errors in the release certainly don’t help, either:

CGA Patriot Release Error

What lies “beneath their fee”? Isn’t that your admission? 😉

Overall though, the general public will welcome this change if it’s marketed well – and my hope is that it will be successful. But it will also be increasingly difficult to get the right message across – an emotional one – if the park does not connect better with the fans in the future.

What do you think of The Patriot? Leave a comment below with your thoughts!


Social Media Strategies and Best Practices for Amusement Parks

Social media use has exploded over the past decade. Its presence is so big, many companies are hiring people solely based on their experience with these new, direct marketing channels.

But while a “like” can be earned quickly, those bonds can also be lost just as fast if the user has a poor experience with it.

So, if you follow these simple tips, you’ll be well on your way to having a superior social media experience for your guests, which will lead to more of those turnstiles rotating:

STEP ONE: KEEP IT UPDATED!

I can’t tell you the number of parks that leave their social media without updated content for weeks, even months on end. Common errors here can include outdated cover photos, profile photos and information. While one of the easiest to fix, this is also one of the most common mistakes many parks and FEC’s make on social media.

RMC Before and After Comparison

Keeping your content fresh on the landing page will encourage visitors to return to see what’s new and stay engaged with your company or property.

 

STEP TWO: STOP POSTING CRAP UPDATES!

Treating social media like a direct billboard or commercial to the fans of your park is instant poison for your social media. Consider a park with 400,000 fans, yet only receives 100 likes on average on their posts. Something’s wrong there – and it’s the content.

Mask the ad for your park or event in great content – make a cool video or post a beautiful photo that’s sure to be shared. Direct calls to action will turn off park visitors faster than an hour long wait in an un-shaded queue.

And don’t forget about video – it’s the best way to tell a story – and one of the most underutilized mediums on social media.

CGA Capture

Video is good – but when you can see the cell phone being used to capture said video in a reflection – that’s not good enough anymore for social audiences.

STEP THREE: INTERACT WITH YOUR FANS!

It should go without saying, but many parks neglect the “social” part of social media – that is, they post something to their account – and simply leave it there. That’s akin in the digital age of throwing crap on a wall and seeing if it sticks.

Social media allows guests to experience things they may have missed on their last trip, post about how much fun they had – or in some cases – complain about a negative experience they had while at your facility.

Not responding or interacting with guests on social media is no longer an acceptable practice. It never was acceptable, period. One can easily gain back a potential repeat customer simply by interacting with them, acknowledging their concerns or eventually resolving them.

Dollywood No Show

Dollywood was notably absent from social media; not answering questions of people who were led to believe their latest ride was going to open on time. It was not well received.

Yes, it IS a lot of work and yes, it CAN be frustrating at times with a never-ending deluge of comments – but that’s the world we live in. Consider it “job security.”

Plus, when a park or facility responds to a guest, they guest feels important – because they ARE! Remember who pays for the bills, folks…

By answering questions on social media, you’re also contributing to a higher engagement rating on many of the mathematical algorithms which dictate who sees what. Translation: responding on social media means more people see your post FOR FREE.

So, if you follow these simple steps, your amusement park or family entertainment center should see a nice bump in social media metrics – which should lead to more butts through those gates.

Got any other good suggestions? Leave a comment below or post on our social media channels. Don’t worry, we’ll actually interact with you!


Cedar Point announces Mean Streak wooden roller coaster to close in September

Never has a wooden roller coaster closure announcement been more gleefully celebrated by the ride enthusiast community…

On Monday, Cedar Point announced that they would be “giving the axe” to their once record-breaking wooden roller coaster, Mean Streak. There was no blowback; no online petitions; no hashtag activists. Quite simply, people were ready to let Mean Streak go. But why? Aren’t we supposed to celebrate and try to preserve the wooden coaster in America? After all, we invented them back in 1884 at Coney Island.

Photo credit: Cedar Point

Photo credit: Cedar Point

Mean Streak was part of a trio of massive wooden roller coasters built in the late 1980’s to early 1990’s. They were designed and built by Charles Dinn of Ohio and each (Hercules at Dorney Park, The Texas Giant at Six Flags Over Texas and Mean Streak at Cedar Point) were record breakers.

Photo credit: Wikipedia

They were also neck breakers. While the rides were massively popular their first year, the parks they sat in simply could not allocate enough man-hours or maintenance time to keep them running as smooth as when they opened. They quickly fell out of favor with not only ride enthusiasts, but also the general public due to their rough rides.

Of the 11 wooden coasters that Dinn designed and built – four have been demolished, one has been renovated into a steel coaster and now we await the eventual fate of Mean Streak.

The other massive woodies of the era (not built by Dinn) did not fare well, either. The Rattler at Fiesta Texas was renovated into a steel coaster in 2013 while Son of Beast at Kings Island was eventually torn down.

New Texas Giant at Six Flags Over Texas. Photo (c) 2013 Great American Thrills and Kris Rowberry.

The Texas Giant (one of Dinn’s designs) was converted into a steel coaster by Rocky Mountain Construction in 2011.

The closure of Mean Streak is a bookend to a unique era in the amusement industry, where we discovered there is an upper limit to what wooden coasters can do, bigger was not always better and sacrificing ride quality for records does not make for a good, long-term investment. Let us hope that we never see an era like it again.


Kings Island Unveils Mystic Timbers and Teases with #WhatsInTheShed

There are four things every public relations person at an amusement /theme park should do in preparation for a big ride announcement:

1.) Think to yourself, “What would Jeffrey Siebert at Six Flags Fiesta Texas do?”

2.) Release computer animated point of view video (POV)

3.) Tease a unique, mystery element in the ride

4.) Have ride merchandise hidden and ready to be purchased, just moments after the official announcement is made.

Kings Island 2017 Teaser What's In The Shed

Kings Island in Ohio hit all of those on Thursday evening, even with major online streaming issues, when they officially announced Mystic Timbers – their record-setting 5th wooden coaster.

Not only did the park release the official animated POV (which has already been stolen and monetized by multiple “coaster media outlets” – the park also teases at something else…

You see, the POV wasn’t complete – there’s a little section at the end that they purposely omitted – only to show yet another hashtag: #WhatsInTheShed.

The coaster community online LOST IT’S DAMN MIND – and loved every bit of it:

Capture 1 Capture 2 Capture 3

And that, ladies and gentlemen, is how you keep the coaster enthusiasts satisfied, curious and talking up a ride that isn’t even built for another 10 months on this project. We’ll all find out what’s in that shed come the 2017 season.

But for now, this is truly one of the best times of the year for park fans!

Are YOU excited for the 2017 season? What’s your most anticipated coaster or park announcement?


Log flumes are worth keeping around

Over the past several years, many parks around the world have decided to remove their flume rides.

But I’m here today to come to the defense of the lowly log flume, even though they rarely defend me from their chlorinated waters.

Much like the roller coaster, the log flume has become an integral part of any amusement or theme park. Invented by Karl Bacon and Ed Morgan of Arrow Development in the 1963, the flume came about after hearing of stories of loggers riding trunks as they traversed the narrow, fast troughs of water.

Arrow Development Log Flume Prototype

Photo credit: Nancy Bacon-Francks. Used with permission.

But with the rise of water parks, many companies are making the choice to eliminate the flume – because of on-going maintenance and operating costs.

Here’s why they should reconsider:

Flumes are still very popular; this is an hour-long wait for Logger's Run at California's Great America.

Flumes are still very popular; this is an hour-long wait for Logger’s Run at California’s Great America.

  • Flumes are multi-purpose:

Any good amusement park should have three different types of water rides: A spillwater, white water rapid and a flume. Two of the three are just about guaranteed to get you soaked.

But a flume is different.

Don’t want to be soaked but want to cool down? Then you go on the flume.

It’s also a great ride EVERYONE can enjoy in the family. From the kids to grandma and grandpa, you can share the experience of a log ride. You can’t do that with a water park.

 

  • Flumes aren’t water parks:

Unlike a water park, you don’t need to change clothes to go to and from a log flume. There’s no need for a locker and they have wonderful capacity compared to a waterslide.

Guests get more bang for their buck, too – as flumes tend to be one of the longest length attractions in most parks.

Logger's Revenge at the Santa Cruz Beach Boardwalk

  • Flumes are heritage:

They were invented here, in America. In fact, they were invented less than 10 miles from where I currently type. The first one was so popular at Six Flags Over Texas, they built a second one to handle the crowds.

They suck in tons of people on hot days and provide some of the best photo opportunities for any park photographer.

There is no better place to snap a funny photo than the log flume...

There is no better place to snap a funny photo than the log flume…

Most importantly, they are part of the fabric that keeps parks together. Removing a flume is like removing a coaster these day – and every one that has been removed has been sorely missed.

Simply put, the flume deserves to be preserved – and revered.

***

What do you think – are the days of the log flume numbered? Tell me in the comments section or on my social media links!


Taste of Orleans Festival at California’s Great America Serves Up Food, Spirits and Nostalgia

 

Great-America-Taste-of-Orle

Rarely do I find myself speechless after coming home from a park. After hundreds of different parks, it’s difficult to impress me.

However, I am proud to report that after taking in the first day of “Taste of Orleans” at California’s Great America, this is one of those moments. Not only were all my expectations met, they were exceeded.

Let’s begin with a quick background: “Taste of Orleans” is a first-of-it’s-kind for Great America – a food and wine festival, themed with Cajun dishes and flavor. But, it is much more than that. In my eyes, it is the re-birth of both Orleans Place and of theme inside the park.

I’ll get into that a bit later – let’s head back to the food for now…

After picking up your tasting card for $25, you can visit six different food stations, which feature different, Cajun-inspired dishes. They are: Creole Meatballs, Bourbon House BBQ Chicken Wings, Crawfish Etoufee, Chicken-Andouille Gumbo, Red Beans and Ride and two Beignets for dessert:

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Portion sizes were quite liberal compared to other tasting events I’ve attended – and I found that I was quite satisfied after sampling everything (sans the beignets – I saved those for dessert later on in the day). All the food was fresh and full of flavor – definitely not your typical amusement park fare.

But where this event really took off for me was after sunset.

In what must be a “dry run” for their upcoming “Winterfest” in November and December, the park has placed quite a bit of LED lights throughout the area, similar to International Street at Kings Dominion. The effect is stunning – and the area once dark and dreary at night is now colorful and welcoming:

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The lighting has turned Orleans Place into it’s namesake – and we couldn’t be happier!

Consider just a few years ago, park employees had to fight to get the lettering of “ORLEANS PLACE” back on the brick entrance to the area. Now, it’s full-on Mardi Gras. Did I mention the stilt-walkers handing out beads to everyone; the live bands playing zydeco music or the theme-appropriate employee uniforms? It doesn’t just evoke New Orleans – it SCREAMS it.

Then for the highlight of the night – a Cajun-themed fireworks show. I must have spotted three or four fire marshals in the park, with extinguishers at their side – that’s when you KNOW it’s going to be one hell of a show.

And was it ever.

While difficult to capture perfectly, these two shots say it all – California’s Great America went FULL-ON DISNEY with their first attempt at what they call, “Immersive Fireworks.”

Sign me up. Permanently:

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Note the fireworks in FRONT of Flight Deck…

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Fireworks line the Rue in Orleans Place and surround the audience a la a Disney show.

Now, one of the benefits I can see of events like this: All the decor and lighting CAN STAY UP throughout the season. Move it earlier in the season (say to a traditionally non-busy day) and you’ve themed the area for the rest of the season.

In essence, “Taste of Orleans” has un-done decades of de-theming at this park and brought back the magic and majesty of the Marriott-era…and I do not say that lightly.

The “Paramount Blue” benches in the area are being swapped out for more traditional black iron, brown wood models. The “Girl Space” store was changed to the new location of the Great America Outlet and both it and the “Trending Now” shop sport more authentic, theme-appropriate signage.

Photo credit: Kris Rowberry

Street performers dance in front of the newly re-themed “Trending Now” store.

Zydeco and jazz permeated the area on new speakers – a much-needed upgrade from the ground box models (that sounded worse than a subway announcement) found elsewhere in the park. And when that music wasn’t playing, live performers were – either a local group of high schoolers, marching through the Rue and eventually making their way to the top of the Consulate balcony, where they drew quite the crowd.

Anyone who says people go to parks for just the coasters does not understand the industry. Guests go to be ENTERTAINED. And was I and thousands of others ENTERTAINED at this event? Oh hell yeah:

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A live marching band continued their show atop the Consulate’s balcony, much to the delight of the crowd below.

When you see people openly dancing in the streets to the music being played – you have hit that perfect nerve inside them that only theme parks can do: make a guest forget they’re in Santa Clara, CA – and transport them to a completely different place.

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The stilt walking ladies were already popular; when they started giving away beads they were MOBBED!

After seeing just how spectacular this event was, I was surprised to not see any promotion about the event on any media that I saw or heard (TV or radio). The Bay Area has quite a “foodie” culture – and I can easily see hundreds, if not thousands of “foodiphiles” showing up to see what all the hub bub was about – so long as they knew about it. Maybe I just missed the spots…

My only real gripes from the event itself were minor: a lack of water cups at the food booths, lack of dedicated seating areas to sit and relax and no dedicated line for beignets at Sweet Tooth. But that’s about it.

Knott’s has the Boysenberry Festival. Carowinds has a Taste of Carolina. And now, NorCal’s Cedar Fair park finally has a marquee foodie event to call it’s own.

If events such as “Taste of Orleans” is (pardon the pun) a taste of the future of this park, then the future smells pretty good from where I stand. Do yourself a favor and plan to visit California’s Great America on July 24th, 30th or 31st and experience the earnest revival of a legendary theme park.

 

“TASTE OF ORLEANS” FOOD & WINE FESTIVAL TIPS:

Don’t wait in line for a food or wine card in Pizza Orleans or Sweet Treats – the tasting cards are available at the smaller merchandise booths as well.

Watch out for chalk art along the Rue – you might be stepping on a Picasso and not realize it!

Best spot for fireworks viewing is along the Rue in Orleans Place.


Instagram Coaster Accounts Are Not Real Media

I’m going to say something here that’s bound to tick off some of my readers – but it warrants being told:

IF YOU RUN A ROLLER COASTER OR AMUSEMENT PARK INSTAGRAM ACCOUNT…

YOU ARE NOT ACTUAL MEDIA.

There, I said it.

The same goes with just having a social media presence, whether it’s just a Twitter account or Tumblr that’s focused on parks or rides. None of that qualifies you to be invited to nor demand to be invited to a park media event.

This just about sums up most of Instagram...

This just about sums up most of Instagram…

Why? Well I’ll tell ya…

Credentialed media (such as myself) are invited to events because we earn it. We write proper news stories, we create content that’s more than just a photo and a caption. We provide insight for people who may be fans of the industry or the general public who might do a Google search.

Demanding that you’re invited to media events based solely on the fact that run an Instagram account dedicated to rides is laughable.

You have to have impact – you have to actually DO something besides snap photos with your phone and upload them.

Media events at parks – by their very nature – are supposed to be fun. But, that does not mean they are there for you and your “hundreds” of followers to HAVE fun.

Make sense?

Coaster Expert Kris Rowberry gets his thrill on

Getting my thrill on with the lap bar only “Superman: Ultimate Flight” at Six Flags Discovery Kingdom

People like myself are there to work; to cover a story. When you shove your way to the front of the press line, or bolt in front of others to get on the ride – that’s counterproductive to our whole industry of covering parks. And it’s why more and more parks are second-guessing bringing in “online, coaster media” in the first place.

When the enthusiasm over a new ride or attraction blinds you – that’s not good. I’m not saying what you do is dumb or pointless – I just want you to realize there are more steps to be taken to get up the ladder.

This problem is so prevalent, that at one media event I attended this year, a member of the Instagram Mafia DEMANDED that they receive the park provided ride POV first from their PR Manager.

Really?

Think about that. It’s not about covering the park anymore, is it? It’s about…YOU…being first. That’s the wrong attitude to have.

Simply put, if you don’t create meaningful content or respect the parks you cover (and the people who cover them) then I hope you enjoy the latest attractions when they open to the general public – because that’s when you should be riding them, first.

***

Am I way off base? (It’s happened before). Let me know in the comments section below or on my social media links!


Several Rocky Mountain Construction Coasters Closed Due to Recall

Shockwaves are being felt throughout the coaster and park enthusiast community today as several Rocky Mountain Construction coasters around the world have been closed “until further notice” due to an apparently defective train cylinder.

Kolmården Park issued a very detailed statement late Saturday, saying a cylinder on the rides’ train is to blame for the delayed opening. 

On a banner on their homepage, Dollywood posted: “Lightning Rod is closed today. The ride manufacturer ordered all of its roller coasters closed until further notice as a recalled mechanical part is replaced.” 

However, several RMC coasters are still operating as of this evening.

The Joker at Six Flags Discovery Kingdom has been experiencing quite a bit of downtime since officially opening late last month, although an exact cause for it has not been announced. It, along with Twisted Colossus are currently open as of Saturday afternoon.

Storm Chaser at Kentucky Kingdom was operating as of noon Saturday afternoon. Its current status is unknown. Wicked Cyclone has been closed at Six Flags New England as of Saturday afternoon.

Hayden, ID-based Rocky Mountain Construction has yet to issue any statement on the recall or what was the impetus for removing their rides from service so suddenly and abruptly. Sadly, this has led to rampant speculation and rumors online.

Stay tuned to Great American Thrills for the latest on this developing story…


Cell phone on roller coaster injures guest and cause rides to go down more often

Under Mr. Freeze at Six Flags St. Louis. Photo (c) 2013 Kris Rowberry and Great American Thrills

This past week, a guest at Six Flags Great Adventure sued the New Jersey park, because a loose cell phone smashed into them on the “El Toro” wooden roller coaster – giving the riders “substantial injuries.” Here’s the link.

Earlier this month, trains on California Screamin’ at Disney California Adventure were e-stopped when a guest whipped out a cell phone selfie stick (apparently to film themselves) all while the ride was in motion. As a result, guests had to be evacuated and the ride was down for over an hour.

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It doesn’t help when companies encourage this sort of reckless behavior, either…GoPro did pull this post down after massive backlash.

Three days later, a ride attendant at Carowinds was assaulted when they refused to allow a guest to retrieve their dropped cell phone from the show building of a dark ride. The operator was shoved to the ground as the guest proceeded to walk along the track to retrieve their precious cell phone. The ride was immediately e-stopped and security arrived shortly thereafter.

Nearly a year to the day that Disney Parks officially banned selfie sticks and phones on rides, guests are still not getting the message – leave the phone in the station or in your secured pocket – and parks have not heeded the call to make it more clear that filming on a ride isn’t safe, or tolerated.

Our partner site, Thrills By The Bay had two guests whip out their cell phone on Twisted Colossus at Six Flags Magic Mountain – and when they told the operators, “…they practically shrugged their shoulders and said, ‘Well if they lose their phone it’s on them.'”

Actually, it won’t be on them – it’ll be on the face of an innocent rider, who never saw it coming.

Cell Phone carnage at Six Flags St. Louis. Photo (c) 2013 Great American Thrills and Kris Rowberry

Cell phones litter the infield of Mr. Freeze at Six Flags St. Louis

Loose articles have always been a problem on rides. Anyone remember when Jaguar! at Knott’s got stuck because of a guests’ jacket somehow got loose and jammed a wheel assembly? But the proliferation of phones on rides adds to the increased danger, coupled with the dense nature of the devices.

Enthusiasts have been trying to warn parks and ride operators for years now about this – but no one seems to want to listen. Sadly, it may take more suits like the one against Six Flags Great Adventure before the industry steps up and tackles this problem properly.


“High on Life” broke Ohio law on Cedar Point coaster before their “Yellowstone Incident”

The social media and photography world is aghast this week at footage from Yellowstone of a group called “High on Life SundayFundayz” walking across Grand Prismatic Spring, in order to make a cool video for their brand.

Well, it turns out there’s an amusement park connection to this story, too.

A not so thorough look through their Facebook page found the Canucks were at Cedar Point recently. I know this because they were streaming live from Rougarou with their cell phone.

Yep:

High on Life Coaster

As I understand it, Ohio law requires park guests to follow all posted ride warnings and rules. In an e-mail to Great American Thrills, Cedar Point spokesperson Tony Clark confirmed that filming or photography on any of their attractions is against park policy. He also made it very clear that the park had no idea the team was filming commercially inside the park:

“We did not facilitate…nor did we give permission to shoot any video on our rides. Our policy remains the same: no photography of any kind on our rides & coasters.”

I would ask who would think filming on a ride is a good idea, but this is the same group of people that damaged the Bonneville Salt Flats to water ski behind an RV, flew drones inside national parks ALL IN ADDITION to walking over Grand Prismatic Spring in Yellowstone.

Hope these guys have good attorneys. Looks like they’re going to need them, eh?


Mass Effect New Earth Opens at California’s Great America Review

After several weekends of “beta testing” California’s Great America officially opened “Mass Effect: New Earth” to the general public today.

So, did the park finally “dial in” the attraction?

In a word…yes.

Mass Effect 2

Photo credit: California’s Great America

I’ve written about the ride experience previously, but that was based on the “beta” experience. Thankfully, the park took feedback from guests and made many of the necessary adjustments to make the experience even better. (Still need more shade in the line, though!)

Photo credit: California's Great America

Photo credit: California’s Great America

Speaking with the people who worked on the attraction after the “first ride,” many of them had been on the project from the initial concept nearly 18 months ago. You got the sense talking to them that this experience is just the beginning for this technology.

But don’t take it from me – see it for yourself:

Even the CEO of the company who created the over 4K display screen told me, “We could have pushed the envelope even further.”

Further? I’m not sure how much more realistic it could be. Remember, this is the same technology that was supposed to debut for Michael Jackson’s “This is It” tour – and the tech has only become better since then:

Photo credit: California's Great America

Photo credit: California’s Great America

With all the sound channels now perfected and all the effects now working – Mass Effect: New Earth is worth a trip to California’s Great America.

However, I do echo the sentiment of at least one other reporter, who mentioned in their review that while gamers will love this ride and understand it top to bottom, but those who have not played the series may have a difficult time discerning what’s going on in front of them.

As much as video game people like to think otherwise, it’s still a niche marketplace and doesn’t have the mass appeal that say, “Star Tours” or a “Star Trek” themed ride would have. A bit more background and storyline in the queue would certainly help that.

Overall though, I think we’re looking at a solid new attraction for a park that needed it, and it just might the ride we look back on a few years form now and say this is where the amusement industry stepped up to the tech plate and started a truly digital revolution.

You read it here first, people.

For more information on “Mass Effect: New Earth,” visit: www.CAGreatAmerica.com


Boomerang Roller Coaster at Six Flags St. Louis Has Major Malfunction, Injures Several Guests

Earlier this week, the Boomerang roller coaster at Six Flags St. Louis had a significant malfunction, which stranded a train at the bottom of the second lift, with what appeared to be a derailed wheel assembly in car number four. Several passengers were taken to a local area hospital for precautionary reasons. The ride has remained shut down pending an internal and state investigation.

The park not open to the public at the time, but was operating as part of a “School Days” event with local children and their teachers.

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In a statement the park said, “Boomerang did not complete its normal ride cycle causing it to stop at a mid-point location where all guests safely exited the ride. Our First Aid staff responded immediately and four guests were transported to a local medical facility as a precautionary measure. The safety of our guests is our top priority and the ride will be closed for a thorough inspection before re-opening.”

It is not unusual for a Vekoma Boomerang model to make news, sadly. Because of the complexities of it’s dual-lift and shuttle nature, a multitude of issues can come together to cause a stranded (or valleyed) train. This is why the ride has brakes strategically placed on the ride in order to limit the possibility of a stranded train.

That being said, gauging from photos taken at the scene – this is no ordinary Boomerang valley:

Photo credit: Facebook user, Paige Nacol Pancoast

Photo credit: Facebook user, Paige Nacol Pancoast

Back in 2013, I had the luck of being at Six Flags St. Louis when this ride opened and can report it operated fine that day, but was closed that next week due to issues with it’s second lift chain.

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I, along with most who watch or work in the amusement community will look forward to hearing what the investigation comes up with – and will leave the speculation as to what exactly occurred to the “coaster pundits” that seem to thrive on this sort of event.

That all being said, a friendly reminder to anyone who might be dissuaded of going on a coaster after news like this: your odds are better of being struck by lightning or being hurt driving TO your local amusement or theme park than being injured on any ride or coaster.

Please plan accordingly.


Mass Effect ride at California’s Great America Review (Soft Opening)

California’s Great America this “soft opened” their latest offering: a 4D holographic experience called, “Mass Effect” – themed after the popular video game series from Redwood City, CA based Electronic Arts.

After being lucky enough to experience it for myself this past weekend, does it live up to the pre-opening hype?

Well, yes…and no.

If you are a fan of the video game series or a serious tech nerd, this will probably be a mind-blowing experience for you. The amount of technology behind the screen alone is unlike anything that has been placed inside an amusement or theme park – ever.

But, if you’re not really into “geeking out” on technology, or playing the video game that inspired the attraction, you may end up passing on this attraction if the line is too long.

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Let’s begin with the positives:

Upon walking inside the theater, you might think the screen up front is a prop – but no – that’s a massive LED screen you’re looking at. The resolution is incredibly high and feels like you’re looking at real pod bay doors.

A live actor / actress at the ship’s helm instructs you to place all loose belongings in the ample area in front of your seats, which are bundled 4-abreast. That captain will stay with us throughout the ride.

When you sit down, you’ll immediately notice the first bit of the 4D experience – vibration synced to sound effects – as your ship goes through pre-flight checks. It definitely adds to the realism.

After placing on our 3D safety goggles (which ALL real commercial flights have you do, of course) we embark on our space journey to a resort. The holograms are VERY impressive and are even customized for the park, which is a nice touch in an era of generic attraction films.

The experience plays out much like other motion simulator experiences – a fairly routine flight suddenly has everything go wrong – and guests are soon wrapped up in a fight for their figurative lives. Along the way, the film is accompanied by appropriate visuals, sounds, feelings and smells.

Yes, SMELLS. Suddenly, Soarin’ over the World has some decent competition…

Of course, the good guys eventually win and we limp to our original, intended destination, albeit a little worse for wear.

In the main gift shop at the front of the park, you’ll find Mass Effect models, jackets and even a custom display case – which really stands out from the rest of the generic stuff the park currently offers.

So, what could the park do better before officially opening the ride to the public later this month?

There were some moments where I had trouble following the action on-screen. It moved too quickly in spots for my taste and the audio was tough to process at points, especially coming from the holographic interface.

The capacity for this ride is going to be bad, period. The cycle lasts four minutes and thirty seconds, and only one side of the former Action Theater was renovated. Translation: expect to wait in long lines on the busiest days. Speaking of waiting…

The outside queue has no shading in a majority of the switchbacks (some of which were added anticipating larger crowds). If you plan to get in line before 4-5:00 p.m. this summer, expect to be out in the direct sunlight until you get to the final grouping section.

Why this park is so adverse to shade structures, I will never know. It would be nice to get that shade up, especially if they’ve already anticipated long waits with that extended queue.

No shade means you'll need to hydrate before taking on this long line.

Note the level of misery on those waiting in the un-shaded queue. And this was a mild day…

There are some things to look at in the line, but not much, considering the subject matter. Original plans called for a line with tons of plexiglass in it, but after seeing what guests already do to Star Tower’s windows and Gold Striker’s wooden queue, those plans were thankfully abandoned.

Also, the unique seats that hide all the fun 4D effects have one noticeable feature that’s missing – a restraint.

Take that, CalOSHA!

It turns out that the motions of the seats are not violent enough to warrant a restraint system, such as a seatbelt. Only time will tell if this becomes an issue with guests who try to exploit this and ruin the ride for others. I hope it doesn’t occur. But if it does – you heard it here, first.

I was also let down by the exit from the ride. Before, it housed an arcade with a myriad of games. This weekend, it was just empty. While it was a soft opening (and not everything may be finished) I do hope they fill that space with actual gaming consoles, so that guests can experience the game that inspired the ride they were just on.

Despite the potential for guest stupidity, lack of shade and taking into account this was only a soft opening, Mass Effect is still a VERY GOOD and SOLID attraction for California’s Great America.

But, it’s not 40th anniversary GREAT.

Yes, it is a much needed refresh of an under-utilized and outdated motion theater – and yes, Cedar Fair spent a LOT of time, effort and moolah to spruce it up. All are admirable coming from a park that most people had written off just four years ago.

However – at the end of the day – it is still just a motion theater.

Mass Effect at California’s Great America is fun and worth a trip to experience for yourself. But as a “repeat ridership” attraction or “destination ride,” I cannot see it having the pull that Gold Striker did in 2013 or that the Joker at Six Flags Discovery Kingdom will become when it opens later this month.

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Did you experience “Mass Effect” yet – if so, what did you think? Tell me in the comments section below or on our social media links!


“Legacy of Arrow Development” Coaster Documentary Releases Bonus Footage!

The cutting room floor was littered with great stories we just couldn’t fit into “The Legacy of Arrow Development” documentary. Just littered…

Thankfully, through the magic of the internet, we can still bring you those great stories as part of BONUS CONTENT!

Enjoy today’s release: the behind-the-scenes story of the Santa Cruz Beach Boardwalk’s “Logger’s Revenge” log flume:


California’s Great America Announces Massive Capital Investment and Retail Project

How long have we heard that California’s Great America doesn’t have anywhere to expand? “The park is landlocked – there’s nowhere for them to go.” And what about, “Cedar Fair doesn’t care about this park – they want to sell it.”

Well, this aught to shut up the naysayers…

In an unprecedented announcement on Wednesday, the park announced that it has applied for a rezoning from the City of Santa Clara, which will allow it to add significantly more attractions with less red tape, intends on purchasing the land on which the park sits on and will build a massive retail and entertainment complex near the front gate of the park.

CGA fans, get ready to drool:

Photo credit: 1590 KLIV-AM (Used with permission)

Photo credit: 1590 KLIV-AM (Used with permission)

To think this was a park that looked like it was about to close just a few years ago – now look at all the new stuff that’s planned and proposed…

The official notice from the City of Santa Clara, announcing the proposed change in zoning

The official notice from the City of Santa Clara, announcing the proposed change in zoning

There’s a lot of verbiage to get through, but here’s the most important part (in my opinion). Long time fans of this park may recall the proposed “Front Gate” project during the Paramount era, before the land was converted into two office towers. Well, long time fans, your patience has finally paid off:

CGA Entertainment District

This gives the park a major, strategic advantage over it’s competitors – no other park in Northern California offers this sort of experience. If it reminds you of Knott’s Marketplace, Universal CityWalk or Downtown Disney – that’s no mistake.

And for fans of the park itself, they didn’t forget about you, either. The rezoning will allow the park far more flexibility in building new attractions – and it’s all spelled out, here:

You read that right - 6 MORE attractions proposed OVER 200 feet tall. Need a towel?

You read that right – 6 MORE attractions proposed OVER 200 feet tall. Is your jaw on the floor, yet?

Cedar Fair CEO Matt Ouimet also told those in attendance that any change in the use of land would have to first be approved by the City of Santa Clara AND Cedar Fair – which all but ensures the park will be around through 2074.

So, CGA fans – who’s ready to watch their park transform into an entertainment destination? Tell us in the comments section below or on our social media links!


California’s Great America is Staying Put

Photo credit: Kris Rowberry

As the sun rose on it’s historic 40th anniversary this morning, the fate of California’s Great America still seemed very much up in the air.

With a pending sale of the land it sits on and confirmation from our own investigation that several members of the Santa Clara City Council have entertained redevelopment proposals – all of which called for demolition of the park – it seemed that we would soon be watching our 39th Lost Park in the Bay Area.

However, there is some potential, good news to report. Speaking to the San Jose Mercury News, park General Manager, Raul Rehnborg said that Cedar Fair, “…intends to keep and grow the park exactly where it is through the year 2074.” That’s when the current lease on the park expires.

He added that there is no more debating the park’s future – they are here to stay. You can find the full article, here.

I’ve written at length here before about why Cedar Fair should’t and wouldn’t let this park go – so it’s great to hear directly from senior management that this is indeed, appears to be the case. We’ll now look forward to the actual sale proceedings from the City of Santa Clara come this June and official statements from the park as well.

What do you think of this news – are you excited or still not convinced the park is staying? Let me know in the comments section or on our social media links!


Rocky Mountain Construction Makes Statement on Lightning Rod Delay at Dollywood

Rocky Mountain Construction co-owner Fred Grubb responded to speculation online from enthusiasts as to the reason behind the delayed opening of Lightning Rod at Dollywood. Here is his full statement:

“We take the highest level of pride in every attraction we create. RMC is equally disappointed that Lightning Rod will not be opening as originally planned. We have been working with the launch system subcontractor on-site to bring it up to speed and working as intended.

As is often the case with prototype attractions and especially with launched coasters, delays are an ever-present possibility. During the course of testing, we determined that the third-party launch system would not be able to perform at the level required for proper operation.

While we strive to meet all of our deadlines, we cannot and will not sacrifice safety or ride quality in the name of saving time. RMC never has nor ever will open any new attraction until it has passed our rigorous standards.

At this time, we cannot speculate as to when the attraction will open to the general public. That date is ultimately decided upon by the customer, therefore all questions regarding an opening should be directed to Dollywood.

On behalf of all the employees at Rocky Mountain Construction, I want to personally thank the management team at Dollywood, the fans of the park as well as our fans for their patience and understanding as we work to bring you Lightning Rod.”

You can read the full release on Rocky Mountain Construction’s website, here.


The Chinese Communist Theme Park

So China just opened a theme park, dedicated to the ruling, Communist Party.

Yep. Sounds terrifying.

Is the overall theme of the place, “no dissenters allowed.” Or maybe, “Internet only we want you to see.” Is there a “Tienanmen Square” tank-themed ride? I’m going to guess not…

It’s difficult to see and understand the layout of the park – as there are no photos of any rides or real attractions, outside of posing with statues and other fun sculptures.

I wonder how line jumping is handled here…check it out for yourself:

http://www.cnn.com/2015/10/08/travel/china-wuhan-communist-party-theme-park/index.html


Never Plan to Ride a New Coaster on Opening Day

The saying goes, “There’s only two things in life that are guaranteed – death and taxes.” It’s probably a good idea to add delays to new coasters to that as well.

Less than 48 hours before the scheduled media day, Dollywood announced last week that their launched Lightning Rod wooden roller coaster would not be opening to the public as originally planned.

Hundreds of people (and several coaster groups) had apparently made reservations at local hotels, planning on being the first to ride.

And they should have known better.

They should have seen the hints – the lack of consistent testing, the lack of updates to the park’s social media page. But no, they fell into the all-too-often-seen trap of the modern era – the race to be “first” to everything. Instead, they all left disappointed and unable to cancel their hotel reservations.

Capture 2

Understandably, some people were a bit miffed (just look at the comments section of their Facebook feed). As late as four days before the planned opening, park staff were promoting the ride opening to local media.

But this not a first for a launched coaster debut. Superman: The Escape at Six Flags Magic Mountain was delayed 10 months back in 1996 as Intamin worked out the kinks on it’s prototype LSM launch system.

It doesn’t help that there are several “coaster experts” and “insiders” who are spreading false information or rumors online about the ride and the length of the delay. If it doesn’t come from the park in an official statement, consider it pure bunk.

The bottom line is: If you’re planning a coaster trip to see the latest, greatest creation from B&M or Rocky Mountain Construction – or any prototype ride for that matter – don’t plan around an opening day, unless you live within a reasonable driving distance to the park.

A destination ride will be just as good on an opening day that you miss, as a regular operating day in the middle of the summer. In fact, it’ll probably be better, as all the computer bugs and operational challenges will have been overcome.


For the Love of God Stop Peeking at Rocky Mountain Construction and Lighting Rod

There’s a great dichotomy in the coaster enthusiast world…

We love rides, that much is certain. But sometimes, that love can go a little too far. We say that we respect the companies that create these incredible attractions, yet we can’t wait to spill the beans on new attractions. In years past, this has meant going as far as perusing company servers to find out the latest rumor or detail.

The latest case to develop on this comes from the Great Smokey Mountains, and Dollywood. Certainly one of the most anticipated new coasters to open this year is Lightning Rod – the world’s first launched wooden coaster.

But when I see posts like this – from Instagram – it makes me wonder if these people truly LOVE this industry – or are so obsessed with it, they can no longer think straight:

Now, I’ve blurred the image out of respect for Rocky Mountain Construction. But it’s the principal that matters, here.

Just because an image is online, does NOT mean it’s okay to re-share it. Would you share leaked photos of a naked selfie of a person you knew? Of course not – because you’re not a douchebag. So how can you say you love this industry, when you do everything against what the industry JUST asked you do to?

In this case, it was an easy task – JUST WAIT.

The fact of the matter is, if you’re reminded that the park or company EXPRESSLY ASKED that nothing be shared – and then you share it anyway – you’re not a true enthusiast – you’re a selfish jerk.

You’d rather share a photo than simply listen to the request of a park and / or manufacturing company you supposedly love and respect.

Doing things like this is counter-intuitive to the enthusiast mentality. Why are you hurting the very thing you purport to love? When cool perks like backstage tours or construction walk-backs start to dry up…it will be you who will ultimately be blamed.

Food for thought, everyone.


Why All Roller Coaster Enthusiasts Should Know the Name Eric Laithwaite

There are several names synonymous in the roller coaster and theme park community: Karl Bacon, Ed & Dana Morgan, Anton Schwarzkopf, Walter Bolliger & Claude Mabillard and Walt Disney, among many others.

But one in particular seems to have fallen by the wayside – Eric Laithwaite. And yet every enthusiast who’s ever enjoyed a modern, launched roller coaster owes those very thrills to him, because he is “the father of linear induction.”

Laithwaite’s most famous work centered around using magnetism to provide frictionless travel, on maglev trains. He had figured out that if you uncoiled a standard, electrical motor, an object could simply glide over it on an electromagnetic wave – and it would stay on course with the attraction and resistance already natural to those magnets.

Perhaps his most famous work of the time was the magnetic river from “The Spy Who Loved Me”

But for parks, chain lifts were just fine modes of gaining potential energy – and the technology wasn’t seen for amusement purposes until 1975, with the debut of Walt Disney World’s Tomorrowland Transit Authority. While it kept a consistent pace to the ride – it’s hardly a thrill ride, too.

People at the time did not see the true potential of the futuristic, potential acceleration system. Computer control systems were still rudimentary by today’s standards – plus the weight drop and flywheel launches of Schwarzkopf and Arrow were doing the job just fine.

It would take over two decades before amusement ride manufacturers would take the technology to it’s full potential, with the debut of Premier Rides’ “Flight of Fear” indoor coasters at (then) Paramount’s Kings Island and Kings Dominion in 1996.

And, after a year of technical issues, the technology would reach it’s top speed, with the debut of Intamin’s spectacular Superman: The Escape at Six Flags Magic Mountain. It still holds the record for fastest linear launched coaster on Earth at 100 mph (on a good day).

With the explosion in launched coasters over the past two decades, just remember to add the name Eric Laithwaite to your coaster lexicon. Because without him – you would literally be going nowhere, fast.