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Posts tagged “ride

Are Social Media Influencers Good Stewards of your Brand?

You hear about them all the time, these so-called “social media influencers.” They’re people or groups with massive amounts of followers or subscribers online who get paid to appear at locations or promote products in their feeds. The hope from brands hosting them is that their popularity garners tons of positive publicity in an otherwise crowded media landscape.

This week, Six Flags Over Texas opened themselves up to a group of YouTube Influencers, hoping to drum up some good publicity and positive coverage. Sadly, it appears they got neither.

The Arlington theme park hosted YouTube celebrity “Mr. Beast” – whose real name is Jimmy Donaldson – for two days. His goals? To win every prize in the park and give $20,000 to whomever on his crew could ride a coaster the longest.

Standard YouTube fare these days.

Unfortunately, the first video featuring the park’s many, different games exposed a little secret: not all of the prizes shown at games can actually be won.

They’re referred to as “display prizes” throughout the video by employees. So while you definitely can’t win those prizes, you can definitely pay to play said game under those prizes. That just seems like false advertising to me.

That alone wasn’t a good look for the park, but 17 million or so views later, “display prizes” at Six Flags are now definitely in the public domain. Now, that’s not to say other parks or chains don’t do the same thing, but that doesn’t make it any more right to do in my humble opinion.

But that’s not the worst thing to come out of these appearances, sadly.

In the second video uploaded, Mr. Beast and Crew rode the park’s Mini Mine Train, with the promise of whoever survived the longest would win $20,000.

Good work if you can get it!

Now, if you can get past the fact that Mr. Beast is standing in the danger zone as a train is being dispatched:

Yes, you can be on a ride platform during private video shoots. But that close to a moving train?

You’ll then get to these truly jaw-dropping moments: when the team encouraged young on-lookers to toss them small food items while they were on the ride:

Now, credit given where it’s due: the team does not start the food tossing conversation – a guest did – but the influencers encouraged it.

Also, the team does acknowledge in passing that, “…we’ve started a problem,” and that it, “…probably wasn’t a great idea.”

That being said, the very next scene featured a team member openly asking if they could, “…come back with an Xbox on the next trip?”

That was immediately followed with a scene featuring another team member, holding a loose t-shirt dangerously close to the ride’s moving wheels, tossing it from the moving train to the crowd of on-lookers on the other side of the safety fence:

Note how close his hand and loose t-shirt is to the ride’s moving wheels.
Pretty sure you’re not supposed to be tossing stuff from rides to guests…

Anyone else seeing some mixed messages here in the edit? Imagine if you’re one of the channel’s younger, target audience. Does a passing warning even register with them?

What’s truly befuddling is that all of this could have been entirely prevented. It appears the park had no say in the final edit of the video – which is unfortunate. Scenes like these should have never seen the light of day, let alone be allowed to occur during filming.

In an ironic twist, while the two videos have received a combined 37 million views (and climbing), the park (actually just the Six Flags brand) received a total of *one* direct mention across both videos. Unless you recognized the park from a previous visit, you’d have to do some serious sleuthing to figure out where the heck this place is.

Consider the amount of resources that were needed to pull off these shoots and you have to ask the question, “Did the park get the most for their money?”

With all that being said, the park ended up looking like a victim and got the very raw end of the deal. Not only were they barely mentioned, they were shown featuring prizes you can’t win and had their safety rules flaunted, captured and broadcast to millions of young subscribers (the company’s core market).

Mr. Beast, on the other hand? They got two new videos, 37 million+ new views and tons more ad revenue. Is this a fair trade?

Influencer Marketing is a fast growing sector, with more and more brands leveraging it as an additional tool in their marketing toolbox. Incidents like these are a good reminder that just because someone says they have a lot of “influence,” and wants to “work” with you, doesn’t mean you should sacrifice the image or safety of your attraction to get it.

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Mass Effect New Earth Opens at California’s Great America Review

After several weekends of “beta testing” California’s Great America officially opened “Mass Effect: New Earth” to the general public today.

So, did the park finally “dial in” the attraction?

In a word…yes.

Mass Effect 2

Photo credit: California’s Great America

I’ve written about the ride experience previously, but that was based on the “beta” experience. Thankfully, the park took feedback from guests and made many of the necessary adjustments to make the experience even better. (Still need more shade in the line, though!)

Photo credit: California's Great America

Photo credit: California’s Great America

Speaking with the people who worked on the attraction after the “first ride,” many of them had been on the project from the initial concept nearly 18 months ago. You got the sense talking to them that this experience is just the beginning for this technology.

But don’t take it from me – see it for yourself:

Even the CEO of the company who created the over 4K display screen told me, “We could have pushed the envelope even further.”

Further? I’m not sure how much more realistic it could be. Remember, this is the same technology that was supposed to debut for Michael Jackson’s “This is It” tour – and the tech has only become better since then:

Photo credit: California's Great America

Photo credit: California’s Great America

With all the sound channels now perfected and all the effects now working – Mass Effect: New Earth is worth a trip to California’s Great America.

However, I do echo the sentiment of at least one other reporter, who mentioned in their review that while gamers will love this ride and understand it top to bottom, but those who have not played the series may have a difficult time discerning what’s going on in front of them.

As much as video game people like to think otherwise, it’s still a niche marketplace and doesn’t have the mass appeal that say, “Star Tours” or a “Star Trek” themed ride would have. A bit more background and storyline in the queue would certainly help that.

Overall though, I think we’re looking at a solid new attraction for a park that needed it, and it just might the ride we look back on a few years form now and say this is where the amusement industry stepped up to the tech plate and started a truly digital revolution.

You read it here first, people.

For more information on “Mass Effect: New Earth,” visit: www.CAGreatAmerica.com


Happy Friday the 13th!

Got a case of trixadexaphobia? (Fear of the number 13?)

Better take a pass on the Twilight Zone Tower of Terror, found at several Disney parks. Just a perfect theme for a free fall ride.

Photo by Great American Thrills (Kris Rowberry)

Tower of Terror at the Disneyland Resort

Fun fact: For many years during it’s development, the ride was going to utilize the original Intamin “first generation” free fall technology:

Photo from TowerofTerror.org

Photo from TowerofTerror.org

Photo by Great American Thrills (Kris Rowberry)

You can see how the “L” shape of the freefall would fit perfectly in the design of the original concept art.

I hear the wait time is low today, too…

…only 13 minutes according to MouseWait!


The Most Bad Ass Amusement Park Ride That Never Was

Eat your heart out, Intamin and S&S fans!

Eat your heart out, Intamin and S&S fans!

Yes, amusement park safety technology was pretty much non-existent back in the last 19th century, but you have to admit that this free-fall ride concept was far beyond the acceptable level of crazy for it’s day.

According to io9.com, this is from, “An 1891 issue of Scientific American. (It) showcased this invention by a one Monsieur Carron of Grenoble, France. In short, Carron had invented an amusement ride that involved 15 patrons falling almost 1,000 feet inside a 30-foot-long bullet, which then would land inside a champagne-flute-shaped, 180-foot-deep well.”

Eat your hearts out, free fall fans. This thing is crazier than the looping waterslide at Action Park in New Jersey. (The only difference – that was ACTUALLY built!)

The article also goes into very specific details on how the “ride” would work:

“Mr. Charles Carron, an engineer at Grenoble, has analytically studied the conditions in which the punctuation of the water by such a shell would be effected, and the reactions that the passengers would have to support. The conclusions of this study show that there is nothing, either theoretically or practically, opposed to its construction and to its operation in falls reaching three hundred meters. The accompanying figures give the general aspect of such a shell capable of accommodating fifteen passengers falling from a height of 300 meters […] The passengers would be securely seated in arm chairs that exactly followed the contours of their body.”

Nevermind the fact that there’s no lap bars to hold you in, or that the wind conditions at 1000 feet are far different than those on the ground. (Trust me, I used to work with an airship company – they’re WILDLY different!) True, in principle it makes sense – but we all know from the Mythbusters that real-world results can always vary!

Here’s my question – who’s ready to queue up for a modern take on this?!?