This past week, a guest at Six Flags Great Adventure sued the New Jersey park, because a loose cell phone smashed into them on the “El Toro” wooden roller coaster – giving the riders “substantial injuries.” Here’s the link.
Earlier this month, trains on California Screamin’ at Disney California Adventure were e-stopped when a guest whipped out a cell phone selfie stick (apparently to film themselves) all while the ride was in motion. As a result, guests had to be evacuated and the ride was down for over an hour.
It doesn’t help when companies encourage this sort of reckless behavior, either…GoPro did pull this post down after massive backlash.
Three days later, a ride attendant at Carowinds was assaulted when they refused to allow a guest to retrieve their dropped cell phone from the show building of a dark ride. The operator was shoved to the ground as the guest proceeded to walk along the track to retrieve their precious cell phone. The ride was immediately e-stopped and security arrived shortly thereafter.
Nearly a year to the day that Disney Parks officially banned selfie sticks and phones on rides, guests are still not getting the message – leave the phone in the station or in your secured pocket – and parks have not heeded the call to make it more clear that filming on a ride isn’t safe, or tolerated.
Our partner site, Thrills By The Bay had two guests whip out their cell phone on Twisted Colossus at Six Flags Magic Mountain – and when they told the operators, “…they practically shrugged their shoulders and said, ‘Well if they lose their phone it’s on them.'”
Actually, it won’t be on them – it’ll be on the face of an innocent rider, who never saw it coming.
Cell phones litter the infield of Mr. Freeze at Six Flags St. Louis
Loose articles have always been a problem on rides. Anyone remember when Jaguar! at Knott’s got stuck because of a guests’ jacket somehow got loose and jammed a wheel assembly? But the proliferation of phones on rides adds to the increased danger, coupled with the dense nature of the devices.
Enthusiasts have been trying to warn parks and ride operators for years now about this – but no one seems to want to listen. Sadly, it may take more suits like the one against Six Flags Great Adventure before the industry steps up and tackles this problem properly.
If you think filming on rides is harmless behavior – how would YOU like to be hit with a GoPro Hero3 at 55mph?
Thankfully, no one was apparently injured in this situation.
Here’s the kicker – while the ride starts well after the train has been dispatched and out of the eyesight of ride employees – the lift has not one, but TWO cameras on it. There’s got to be a better way of preventing this – and there is!
This large, banner ad is currently up at Six Flags Over Texas, hanging on the outside of the “La Vibora” bobsled coaster station. It’s promoting MetroPCS – but the cute green Android figures aren’t what caught my eye…it’s the fact that the ad is encouraging people to have their phones out on rides:
It’s okay to film and photograph on rides with your phone, according to this ad – but not according to park rules and announcements.
Don’t believe me? Check out the figure with the “M” on their shirt. Yup. They’re snapping a photo while the ride is going. What’s even more troubling – they’re snapping a photo on what appears to be a swing ride – an attraction that had just debuted when I visited this year (2013); in fact, it’s the tallest in the world at 400 feet.
It also happens to be located next to the main roadway entrance to the park. Boy, that be a heck of a way to start your day when you’re driving into the park and your windshield shatters from a loose cell phone, don’t you think?
If you’ve read my previous post on this topic, this epidemic of cell phone filming is only going to become worse as the Millennial generation becomes of the age to own a cell phone. Showing ads like this, then telling them to not have loose articles aboard the ride? It just wreaks of, “What were they thinking?!?” and it’s just plain DUMB in my opinion.
Seriously – how did this ad proof get by both the corporate offices AND the local marketing officials?!?
“But loose cell phones never hit people or fall out of hands! They’re not as big of a threat as you make them out to be!”
I probably would have confided to you that I’ve never seen an injury as a result of a phone getting loose and hitting someone…though I do have proof that phones are coming loose:
Cell phone carnage under Mr. Freeze: Reverse Blast at Six Flags St. Louis.
That was before this past weekend, however. That’s when I DID witness several people get injured by a loose cell phone at the Santa Cruz Beach Boardwalk. The guest whipped out their cell phone after concealing it on the “Double Shot” freefall tower attraction just as it launched – and wouldn’t you know it – the phone got loose, fell 125 feet and promptly smashed into guests waiting in line.
This madness simply has to stop – before someone else is either injured or outright KILLED by a flying, loose article. Ads like this aren’t doing the parks any favors. They’re literally shooting themselves in the proverbial foot.
“I think you’re reading into this ad a little too much – people don’t get encouraged by ads or do what they say…”
You sure about that? Because I’m lovin’ it.
You thought of McDonald’s just now, didn’t you? Feeling a bit hungry all of a sudden? As much as we don’ t like to think it, advertising is a very powerful tool to control behavior – so to encourage the very behavior you’re trying to eliminate in your safety spiels and park map rules is well – not the smartest move in my book.
My point is this – advertise all you want to your guests, but at the very least, practice what you preach!
Review my prior posts about “Social Media and the Amusement Park” here.