As I was looking at some of the park fan message boards online, a common theme emerged recently: people wanting to go to the IAAPA convention in Orlando, “because it looked like fun.” Another posted that, “It looks like Disney’s D23, only for the whole industry,” and another said, “…the website is written in business-speak…”
Well, of course it is, because IAAPA isn’t held for park fans. Don’t be confused by some of the coverage you see on park blogs, IAAPA is all about three things: buying goods, selling goods and networking for jobs.
Millions of dollars of purchases are done in just the four days the event is held. There’s a ton of business being done on the floor and if you decide to attend as a park fan, you have to know when to respect that boundary.
Barreling up to the B&M or RMC booth to swoon over Walter, Fred or Alan – while they’re trying to talk to park owners – is not going to go over very well. In some cases, a company’s livelihood can depend on the meetings they have at this show.
Also, snapping photos without permission is a BIG no-no here. ALWAYS ask vendors if it’s okay to take a photo or record part of the booth for a video.
If you’ve got actual business to discuss then go ahead and speak to them when they’re free. If you’re a fan and just taking in the convention for fun, grab some literature and just move on. Speaking of discussing business…
The amusement industry – despite being worldwide – is a very tight knit group of individuals. Everyone knows everyone and word gets around fast. That’s why IAAPA is the perfect event to go to if you’re looking to get a job in the industry. The show gives you the opportunity to meet with prospective employers face to face – as well as give them a copy of your resume.
Despite what you might think from some of the other bloggers out there – the dress code says a LOT about your purpose. Shorts and a t-shirt emblazoned with your blog’s logo are not commonplace nor looked upon well by attendees. If you want to make a good impression, stand out from the other “schlubs” and come in a suit and tie.
One of the least talked about parts of the Attractions Expo is the seminars they hold. As members of IAAPA, they’re free with an expo badge. From learning about the business from Disney legends, to how to properly curate social media for your brand, to symposiums on laser tag – these edu-sessions give attendees quite a bit of insight, but tend to not get the fanfare that the show floor does.
Speaking of the show floor – yes, it’s true – there are a few rides and attractions you can go on at the show. It’s just like purchasing a new car. Just remember that those vendors are there to sell that ride – not entertain you with an ERT session.
If you truly love this industry and want to make it part of your career, I would make it a point, nee a pilgrimage to visit the annual IAAPA Attractions Expo. However, if you’re going to the convention because you think it’ll be a giant version of D23 and you’ll get to play all day – save your money and don’t bother going.
It’s the best time of the year for park fans – time to find out what that 2017 season pass will get you at your local or favorite bemusement and theme parks.
Early this morning, Six Flags fans got up early to see what was coming their way – and it was a lot of DC Comics-themed clones.
A lot of them. Several “Justice League” dark rides and Joker-themed 4D Free Fly coasters dominated the announcements, which isn’t surprising – considering the larger investments in parks last year across the chain.
But the real headscratcher in this chain-wide announcement is my local park, Six Flags Discovery Kingdom. Here’s why:
The park is adding a Zamperla Giant Discovery – a large pendulum ride that swings riders while the disc spins around:
There’s just one thing – the park already has something just like it – a very intense Huss Frisbee known as “Tazmanian Devil.”
Call me crazy – but I think many would agree a better addition would have been a Zamperla Endeavour; the same model seen at Six Flags Over Texas:
Of course, Tax could also be having some serious maintenance challenges – and might not be there next year. But if it is – better get some Scalpicin shampoo to cut down on the irritation to your head.
Even more amazing – despite all the issues surrounding the closure of Vortex and subsequent communications afterwards – California’s Great America STILL has an opportunity to not only trump Discovery Kingdom’s announcement – but completely usurp the Vallejo parks’ new addition – if they play it right. Betcha did see that coming last week…
Personally – the biggest and most exciting news out of Six Flags this year – wasn’t even part of the annual announcement – it was released the day before it.
Jeffrey Siebert – long time Public Relations and Marketing manager for Paramount’s Kings Island, Schlitterbahn and Fiesta Texas was promoted to the role of General Manager of the San Antonio park. Anyone who has been to one of his events knows he is the prototype for all communications / public relations employees at an amusement or theme park. He isn’t just another employee – he IS the park. Lives, eats, sleeps and breathes it. It could not have happened to a better person – and I look forward to seeing what he does now that he’s his own boss (sort of).
What did you think of the Six Flags announcements for 2017? Leave a comment below and let’s chat!