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Posts tagged “Attractions Expo

The IAAPA Attractions Expo Experience

As I was looking at some of the park fan message boards online, a common theme emerged recently: people wanting to go to the IAAPA convention in Orlando, “because it looked like fun.” Another posted that, “It looks like Disney’s D23, only for the whole industry,” and another said, “…the website is written in business-speak…”

Well, of course it is, because IAAPA isn’t held for park fans. Don’t be confused by some of the coverage you see on park blogs, IAAPA is all about three things: buying goods, selling goods and networking for jobs. Orange County Convention Center IAAPA

Millions of dollars of purchases are done in just the four days the event is held. There’s a ton of business being done on the floor and if you decide to attend as a park fan, you have to know when to respect that boundary.

Barreling up to the B&M or RMC booth to swoon over Walter, Fred or Alan – while they’re trying to talk to park owners – is not going to go over very well. In some cases, a company’s livelihood can depend on the meetings they have at this show.

Also, snapping photos without permission is a BIG no-no here. ALWAYS ask vendors if it’s okay to take a photo or record part of the booth for a video.

If you’ve got actual business to discuss then go ahead and speak to them when they’re free. If you’re a fan and just taking in the convention for fun, grab some literature and just move on. Speaking of discussing business…

Standing next to one of my photos in the Great Coasters booth.

Standing next to one of my photos in the Great Coasters booth.

The amusement industry – despite being worldwide – is a very tight knit group of individuals. Everyone knows everyone and word gets around fast. That’s why IAAPA is the perfect event to go to if you’re looking to get a job in the industry. The show gives you the opportunity to meet with prospective employers face to face – as well as give them a copy of your resume.

Despite what you might think from some of the other bloggers out there – the dress code says a LOT about your purpose. Shorts and a t-shirt emblazoned with your blog’s logo are not commonplace nor looked upon well by attendees. If you want to make a good impression, stand out from the other “schlubs” and come in a suit and tie.

One of the least talked about parts of the Attractions Expo is the seminars they hold. As members of IAAPA, they’re free with an expo badge. From learning about the business from Disney legends, to how to properly curate social media for your brand, to symposiums on laser tag – these edu-sessions give attendees quite a bit of insight, but tend to not get the fanfare that the show floor does.

Speaking of the show floor – yes, it’s true – there are a few rides and attractions you can go on at the show. It’s just like purchasing a new car. Just remember that those vendors are there to sell that ride – not entertain you with an ERT session.

GCI Booth IAAPA

If you truly love this industry and want to make it part of your career, I would make it a point, nee a pilgrimage to visit the annual IAAPA Attractions Expo. However, if you’re going to the convention because you think it’ll be a giant version of D23 and you’ll get to play all day – save your money and don’t bother going.

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IAAPA Trip Report, Day One

After flying in yesterday and adjusting to the time change (best as you can) I’m ready to start writing down my thoughts – with some leftover pizza and a Blue Moon at my side.

Today, I was able to visit the Orange County Convention Center for the first time, to help set up the ACE booth as well as pick up my badge for the big IAAPA exhibition. For the first time, was able to see incredible scope of the event. As big as you might think it is – think BIGGER. Of course, the floor isn’t even finished as I type – so it’ll only feel larger by this time tomorrow.

Afterwards, I had lunch with American Coaster Enthusiasts President (and roommate for the week) Jerry Willard – that’s when he brought up his afternoon / evening plans…a trip to the Magic Kingdom.

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I bit. It’s been 20 years since I last visited Florida (for Disney World with my family). And boy, was the trip out there today worth it.

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Turns out, not only was the “Mickey’s Very Merry Christmas Party” significantly less crowded than it was during the day (the park closed at 7 to the general public), they gave you all the cookies and hot cocoa you could down AND it was CHEAPER to get in, too. Every ride was either a walk on or well under 30 minutes.

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If you don’t mind Christmas being jammed down your throat a little too early, this is a great way to experience the Magic Kingdom at breakneck pace, yet still get everything in, too.

Oh, and the fireworks were incredible as well 🙂

Day Two has technically already arrived, so expect a blog post late Monday night. Until next time, everyone!