Instagram Coaster Accounts Are Not Real Media
I’m going to say something here that’s bound to tick off some of my readers – but it warrants being told:
IF YOU RUN A ROLLER COASTER OR AMUSEMENT PARK INSTAGRAM ACCOUNT…
YOU ARE NOT ACTUAL MEDIA.
There, I said it.
The same goes with just having a social media presence, whether it’s just a Twitter account or Tumblr that’s focused on parks or rides. None of that qualifies you to be invited to nor demand to be invited to a park media event.
Why? Well I’ll tell ya…
Credentialed media (such as myself) are invited to events because we earn it. We write proper news stories, we create content that’s more than just a photo and a caption. We provide insight for people who may be fans of the industry or the general public who might do a Google search.
Demanding that you’re invited to media events based solely on the fact that run an Instagram account dedicated to rides is laughable.
You have to have impact – you have to actually DO something besides snap photos with your phone and upload them.
Media events at parks – by their very nature – are supposed to be fun. But, that does not mean they are there for you and your “hundreds” of followers to HAVE fun.
People like myself are there to work; to cover a story. When you shove your way to the front of the press line, or bolt in front of others to get on the ride – that’s counterproductive to our whole industry of covering parks. And it’s why more and more parks are second-guessing bringing in “online, coaster media” in the first place.
When the enthusiasm over a new ride or attraction blinds you – that’s not good. I’m not saying what you do is dumb or pointless – I just want you to realize there are more steps to be taken to get up the ladder.
This problem is so prevalent, that at one media event I attended this year, a member of the Instagram Mafia DEMANDED that they receive the park provided ride POV first from their PR Manager.
Think about that. It’s not about covering the park anymore, is it? It’s about…YOU…being first. That’s the wrong attitude to have.
Simply put, if you don’t create meaningful content or respect the parks you cover (and the people who cover them) then I hope you enjoy the latest attractions when they open to the general public – because that’s when you should be riding them, first.
Am I way off base? (It’s happened before). Let me know in the comments section below or on my social media links!
This entry was posted on July 21, 2016 by Great American Thrills. It was filed under Amusement Parks, Social Media, Social Media and your Amusement Park (SERIES), Theme Parks and was tagged with great american thrills, instagram, kris rowberry, kristopher rowberry, media preview, opening day, roller coaster, social media.