Vintage Boardwalk Video
Want to go back in time? Journey back to see when the Giant Dipper was painted white and GREEN!
This video was created back in the early 1970’s by the local Rotary Club, and is entitled, “Santa Cruz – Never a Dull Moment.” Visitors to the city can certainly attest to that, even in modern days!
Amusement park fans will want to skip to 22:15, where the Boardwalk is prominently featured – but be sure to check out the smaller moments of the narrators walking along the casino as well as the far end of the Boardwalk as well.
Reaching for the Brass Ring
Odds are, you’ve heard the phrase, “reach for the brass ring” at least a few times in your life. Heck, there’s even a website with the same theme.
But, I’m willing to bet a Fast Pass that you probably don’t know where the phrase originated – turns out, it’s amusement park related and it’s also one of the greatest pieces of nearly lost Americana.
In fact, according to the National Carousel Museum, there are only 12 places left in the United States where you can still, “reach for the brass ring.”
A carousel brass ring machine is similar to a lottery – catch the lucky ring on your ride, and you usually got a free re-ride. Only come up with a steel or iron ring? Just toss it into the (insert open mouth item here).
Once a staple of every carousel (just like a live band organ), the ring machine slowly feel out of favor with most parks.
Ring machines are generally a pain – literally. Anyone caught not paying attention could be in for a nasty surprise if they leaned outward at the wrong time. Plus, there’s the toll the rings take on the horses, themselves. Ring throwers aren’t always the most accurate – and ricochets also take their toll on the wooden carvings.
In addition, while brass is certainly beautiful, it has one minor flaw – it’s incredibly malleable. (Easy to bend and shape). So, while it’s great for making rings, it’s even better at jamming ring machines when they eventually deform from wear and tear.
With higher insurance premiums, threats of litigation and soaring maintenance costs – most parks opted to remove the finicky machines in order to cut costs.
Even the Santa Cruz Boardwalk , seen today as a champion for amusement history and preservation, removed its ring machine back in the 1970’s. As a result, ridership plummeted 50%. Needless to say, the ring machine was back up faster than you could say, “Welcome back, riders.”
But, for the parks that have kept this great tradition alive – it’s worth the sacrifice. For the riders, it’s just another reason to visit these traditional parks.
Photo of the Day: Looff Carousel Ring Machine
As the last of the great seaside amusement parks, visiting the Santa Cruz Beach Boardwalk is like literally stepping back in time. It is home to not one, but TWO national historic landmarks (The 1911 Looff Carousel and 1924 Giant Dipper roller coaster.) Both of these federal landmarks are unique, in that people can actually ride them, rather than admire them from a distance.
This shot was one of my first forays with the stunning Canon 5D Mark III – and the results were simply spectacular. Look for the cut on the finger from the previous pass at the ring machine…now THAT’S dedication!
As always, a big thanks to my friends at BorrowLenses for allowing me to capture such beautiful photos with their gear.
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