With the announcement of Carolina Harbor (and the all-but-certain expansion of the water park at California’s Great America in the near future), it got me thinking…
Could California’s Great America score some MAJOR brownie points and pull off one of the biggest throwbacks EVER with the re-branding of their Boomerang Bay water park to one of the classic Marriott-era themed areas – Yankee Harbor?
During the Paramount-era, it wasn’t uncommon to use a singular brand across multiple parks. After all, it was cheaper and the design team only had to do one thing. But the Carowinds announcement may signal that Cedar Fair is looking to create not a singular brand identity across all their parks, but an INDIVIDUAL PARK IDENTITY.
Boomerang Bay was originally themed after Crocodile Dundee movies – but once Paramount bailed on the park, licensing forced a slight change in name. But the name really doesn’t work with the rest of the park. (Aussie area in GREAT AMERICA?) The park has already made significant efforts to revive Orleans Place, with signage and background music, so could this be the next, logical step?
What better way to mesh the old theme of the park than with a newly expanded, American-themed water park that – let’s face it – would be the GREATEST THROWBACK EVER (I.E. even I’d buy merch if it had the classic logo integrated somehow). Nostalgia sells these days – just ask the people at Busch Gardens Williamsburg who can’t keep up with demand for their Big Bad Wolf shirts…
Plus, maybe the park could get the old lighthouse to spin up and shine again.
What do you think – would you welcome a return to “Yankee Harbor” or does “Boomerang Bay” still work for you? Leave a comment below and tell me what you think:
I am proud today to release our third episode in the “Lost Parks of Northern California” series, focusing on the “famous” Manteca Waterslides!
Learn how the modern water slide was born just off of Highway 120 in Manteca, where you can still go to experience pieces of the park today and why people still call the chamber of commerce, asking about the slides…nine years after the park closed for good.
This was on all accounts – the most difficult video we have produced thus far. The technical aspects alone were enough to make both myself and my producer, Nicholas Laschkewitsch throw a fit. But, we persevered – and are proud to show you our work of the past few months.
“The Lost Parks of Northern California” is produced in association with the American Coaster Enthusiasts, Northern California region. Learn more about them at: www.acenorcal.org