Sometimes, the thrills in life aren’t just about amusement parks – sometimes, it’s about being a part of history.
So when they announced the new, $6.4 billion eastern span of the Bay Bridge was to open ahead of schedule, late last night – I charged up the GoPro and jumped into the Escape:
From Daily Motion today – here’s a “nostalgic” (more tongue in cheek) look back at America’s most infamous amusement park, New Jersey’s own “Action Park.”
This is the home of the Cannonball Loop, a full 360 degree looping waterslide (and not the 45 degree models they’re building today, folks!)
Be sure to check out both parts of the video – enjoy!
http://www.dailymotion.com/video/x13qzyv_the-most-insane-amusement-park-ever-part-1-of-2_tech”
Today’s the big day – the coordinated announcements from all of the Six Flags parks on their new for 2014 attractions!
Looks like our local park, Six Flags Discovery Kingdom, actually made out quite well, with THREE major announcements today.
For a new attraction, the park will receive, “Tsunami Soaker” a teacup ride – with a watery twist. The park was sorely lacking water rides (there’s only two) and those hot Vallejo summers will mean long lines for this fun (and interactive) attraction.
Personally, I love when family attractions get put in – it shows the park has a balance to it, rather than adding extreme thrill rides each and every year, which tend to attract the, “wrong crowds.”
Soaking water + spinning means I’ll sadly have to pass on this one… (Photo credit: Six Flags, Inc.)
Our question – is where exactly will it go? The park isn’t exactly flush with space, so this means either a creative “shoe-in” somewhere in the park, or the removal of an older attraction.
We shall see, because we’re going to leave the speculation to those “other” sites…
In addition, the park has also announced that the popular “Cirque Dreams Splashtastic” WILL RETURN for a limited run again next season. (Which is being overlooked by most other sites) This, combined with the addition of “Tsunami Soaker” gives families a great way to spend their day at Discovery Kingdom.
Cirque Dreams Splashtastic will return for 2014.
And in addition to all of that – a little bit of nostalgia for fans of the park when it was Marine World Africa USA…
The park is going back to being open YEAR ROUND!
Plan your trip to Six Flags Discovery Kingdom for anytime in 2014 – it’s now open year-round!
“With the region’s mild temperatures, being open all year means guests have even more opportunity to enjoy Discovery Kingdom’s wildlife and wilder rides,” said Don McCoy, park president. “In addition to our summer daily operating schedule, we will now be open on weekends year-round ― further cementing Six Flags Discovery Kingdom as the premier destination for affordable, thrilling entertainment.“
Now of course, this means seeing rides go down during that time, just like Disney does at their parks – it will be interesting to see how this new year-round operation affects, well OPERATIONS! Seasonal parks tend to struggle to keep staffing up for some reason in California, so we’ll see how this year-round push goes this time around.
Considering the move to an annual “membership” plans for season pass sales earlier this year, it’s not surprising – but still great to hear officially.
For a complete list of the new for 2014 attractions at Six Flags parks, including some truly insane record-breakers across the country – visit this link HERE.
From the first season the park was in Vallejo – circa far too long ago!
Not sure if I could handle having long hair like that again!
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#Hashtags – arguably one of the more confusing elements of social media.
For many, they’re seen as useless – for others, they’re invaluable tools for social media. So which one are they for social media and the amusement industry?
They’re actually both.
In laments terms – a hashtag is like a folder on your computer – it’s a depository for anything that uses that phrase of tag. So, if you’ve just opened up a new coaster called, let’s say Iron Rattler for example, the logical hashtag you’d want to promote is: #ironrattler. Got a halloween event coming up? Why not use #HauntCGA (If it’s Great America for instance) or #KnottsHaunt for the Knott’s Berry Farm’s event.
The whole idea behind hashtags is to get people’s attention, quickly – as well as help people discover content they’re interested in. That’s what keeps the user engaged and ultimately through your turnstiles. Because so many social networks are adopting this #hashtag feature, it behooves you to understand what they are and how to use them properly for you amusement park:
1.) Keep it simple!
The longer a hashtag, the more often it will be misspelled. In addition, the harder it will be for people to remember. Say you want to promote a specific ride one day. Your park can post “Have you ridden #theplunge today? One lucky rider will receive a backdoor pass after their ride! #YOURPARKNAMEHERE
Then, you can watch the #theplunge tags, even if you don’t have social media management software (which you SHOULD be using, if you’ve read my previous posts HERE).
2.) Make it unique, but relevant!
Say you’ve just opened up a new coaster called, let’s say Iron Rattler. The logical hashtag you’d want to promote is: #ironrattler. Got a halloween event coming up? Why not use #HauntCGA (If it’s Great America for instance) or #KnottsHaunt for the Knott’s Berry Farm’s event. You wouldn’t want someone else to be getting web traffic because of your event / advertising campaign, would you?
Not to be a shameless plug here, but whenever we shoot our “Lost Parks of Northern California” series – we always send out social media updates using the hashtag: #lostparks. Not only is it easy to remember, but it’s also unique in that it wasn’t being used before – therefore all the content using that hashtag is ours.
A logical, simple and relevant hashtag makes search engines (and users) easier to capture.
3.) Do NOT make it long!
Remember that some social networks, such as Twitter – give the user only 140 characters to get your message out. A hashtag like #welcomebackspaceexplorers probably isn’t the best bet. But, breaking them up into two smaller hashtags is a better alternative, say #spacemountain #disneyland for instance.
Stick to these guidelines, and you’ll find your SEO increase as well as your interaction via your social media pages. Just be prepared to actually interact with your users – it is SOCIAL media, after all!
In my next post, I’ll discuss the top ten post ideas you SHOULD be doing at your amusement park, regardless of size.
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Kris Rowberry has been following the amusement industry for over 15 years. He has curated social media accounts for several companies, totaling over 450,000 followers across multiple social channels. In addition, he is working on his latest video project: “The Lost Parks of Northern California”
Check out my other postings about Social Media and the Amusement Park HERE.
While it seems everyday is now a holiday – this is one I can get behind!
So after work today, be sure to get out to your local amusement park and celebrate National Roller Coaster Day!
Great American Thrills® 