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Gold Striker Closed Only Temporarily for Modifications

After two weeks of soft testing, a lavish grand opening ceremony and over a month of regular operation, the Gold Striker wooden roller coaster at California’s Great America is closed temporarily to allow for additional sound mitigation to be placed on the ride. But don’t hit your panic buttons – published news reports say the ride is expected to be back up and running by the July 4th holiday – NOT an extended, unknown period.

According to the City of Santa Clara’s “Smart Permit” website, Gold Striker had several criteria to meet in order for it to open permanently, the biggest of which states: “Should the additional testing reveal that the coaster is not in compliance with Condition 23 (amount of sound coming from the ride) or any applicable City ordinances, Cedar Fair shall undertake Remedial Measures, as defined in the Settlement Agt Agreement.” Apparently, the ride was just shy of making all those criteria.

Many industry watchers and local boosters see this addition to the park (and the subsequent work to ensure everyone is satisfied) as a serious commitment from corporate owner Cedar Fair, LP to both the park and the local economy.

“Cedar Fair elected to close the ride to install additional sound mitigation upgrades,” said Santa Clara Mayor, Jamie Matthews. “Those upgrades should bring the ride into full compliance with the previous settlement. I’m hoping to see it open here for the 4th of July.”

He added, “I am very happy with the way this is situation is working out – it shows responsible citizenship – that we can all work together and come to a solution.”

Noise Tests at California's Great America. Photo (C) 2013, Kris Rowberry and Great American Thrills. All rights reserved.

A man with recording equipment and headphones monitors the noise coming from Gold Striker from one of Prudential’s buildings.

Since “soft-opening” in May, Gold Striker has seen major additions, most notably the addition of plywood walls and white foam along the sides and underside of the track. By coincidence, these spots pass closest to or face the buildings located on Great America Parkway. During initial construction, the park added what was dubbed an, “initial descent tunnel” onto the first drop of the ride. This feature was presumably added to mitigate the sound from the first drop of the ride.

Trying to build this ride has been quite the roller coaster ride in and of itself – the plans go back to 2007, when the park first began the permitting process. In addition to the standard permits, three hearings were held on potential noise levels – all of which were initiated by appeals from the owners of the buildings closest to the proposed ride.

Billy D’Anjou, a local roller coaster enthusiast, has logged 80 circuits on the coaster since it opened in May and is hoping to hit his 100th ride in July.

“I personally don’t mind more enhancements (to the ride) but I think the whole noise mitigation issue has gotten out out of control,” he said. “In the end it makes me worry what limitations Great America will have in the future. (Prudential) should expect noise from a theme park. It’s not a library or fine art museum.”

Gold Striker at California's Great America. Photo (C) 2013 Kris Rowberry & Great American Thrills. All rights reserved.

Gold Striker thrills riders on a recent operating day.

Gold Striker is the first wooden roller coaster built in Northern California since 1999. It boasts the tallest and fastest drop in Northern California and is the largest capital investment in the park in over a decade. The ride was built partially on the footprint of another ride, Willard’s Whizzer – a steel coaster that operated from 1976 to 1988.

The land that Prudential’s buildings sit on was originally an auxiliary parking lot for Great America. The land was sold in the late 90’s during the dot com boom. Prudential acquired the buildings in early 2002, according to a press release on their website.

Marriott’s Great America opened in 1976, as a celebration of America’s bi-centennial. The concept was to create a chain of parks to become an answer to Disney’s theme park empire.

Illegal POV Filming – When Will They Learn?

I hate to be a broken record – but if you’ve been reading my writings on illegal, handheld POV filming on rides – then watching this video should come as no surprise to you.

If you think filming on rides is harmless behavior – how would YOU like to be hit with a GoPro Hero3 at 55mph?

Thankfully, no one was apparently injured in this situation.

Here’s the kicker – while the ride starts well after the train has been dispatched and out of the eyesight of ride employees – the lift has not one, but TWO cameras on it. There’s got to be a better way of preventing this – and there is!

Advertising in an Amusement Park – Practice what you Preach!

This large, banner ad is currently up at Six Flags Over Texas, hanging on the outside of the “La Vibora” bobsled coaster station. It’s promoting MetroPCS – but the cute green Android figures aren’t what caught my eye…it’s the fact that the ad is encouraging people to have their phones out on rides:

Photo (c) 2013 Kris Rowberry and Great American Thrills

It’s okay to film and photograph on rides with your phone, according to this ad – but not according to park rules and announcements.

Don’t believe me? Check out the figure with the “M” on their shirt. Yup. They’re snapping a photo while the ride is going. What’s even more troubling – they’re snapping a photo on what appears to be a swing ride – an attraction that had just debuted when I visited this year (2013); in fact, it’s the tallest in the world at 400 feet.

It also happens to be located next to the main roadway entrance to the park. Boy, that be a heck of a way to start your day when you’re driving into the park and your windshield shatters from a loose cell phone, don’t you think?

If you’ve read my previous post on this topic, this epidemic of cell phone filming is only going to become worse as the Millennial generation becomes of the age to own a cell phone. Showing ads like this, then telling them to not have loose articles aboard the ride? It just wreaks of, “What were they thinking?!?” and it’s just plain DUMB in my opinion.

Seriously – how did this ad proof get by both the corporate offices AND the local marketing officials?!?

“But loose cell phones never hit people or fall out of hands! They’re not as big of a threat as you make them out to be!”

I probably would have confided to you that I’ve never seen an injury as a result of a phone getting loose and hitting someone…though I do have proof that phones are coming loose:

Cell Phone carnage at Six Flags St. Louis. Photo (c) 2013 Great American Thrills and Kris Rowberry

Cell phone carnage under Mr. Freeze: Reverse Blast at Six Flags St. Louis.

That was before this past weekend, however. That’s when I DID witness several people get injured by a loose cell phone at the Santa Cruz Beach Boardwalk. The guest whipped out their cell phone after concealing it on the “Double Shot” freefall tower attraction just as it launched – and wouldn’t you know it – the phone got loose, fell 125 feet and promptly smashed into guests waiting in line.

This madness simply has to stop – before someone else is either injured or outright KILLED by a flying, loose article. Ads like this aren’t doing the parks any favors. They’re literally shooting themselves in the proverbial foot.

“I think you’re reading into this ad a little too much – people don’t get encouraged by ads or do what they say…”

You sure about that? Because I’m lovin’ it.

You thought of McDonald’s just now, didn’t you? Feeling a bit hungry all of a sudden? As much as we don’ t like to think it, advertising is a very powerful tool to control behavior – so to encourage the very behavior you’re trying to eliminate in your safety spiels and park map rules is well – not the smartest move in my book.

My point is this – advertise all you want to your guests, but at the very least, practice what you preach!

Review my prior posts about “Social Media and the Amusement Park” here.

About the Author:

Kris Rowberry has been following the amusement industry for over 15 years. He is the creator and host of both “The Lost Parks of Northern California” and “Great American Thrills®

Connecting with our Past

I’m always fascinated and shocked when we go out into the field how many people have such fond amusement park memories.

I shouldn’t be so surprised – yet are built for fun after all – but I think we all sometimes forget that we need a little fun in our lives.

Sometimes, it just takes a guy with a camera, microphone and bright light to remind us of all the good times.

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Photo of the Day: Batman – the Dark Knight at Six Flags New England

There’s nothing like a custom roller coaster layout to get an enthusiast excited. Batman: The Dark Knight is a custom designed B&M “floorless” coaster.

You got to love the facial expressions I find in these shots! Always a delight when I’m post processing these types of photos.

Batman: The Dark Knight at Six Flags New England. Photo (c) 2013 Kris Rowberry and Great American Thrills

Big thanks goes out to my friends at BorrowLenses for allowing me to capture such beautiful photos with their gear.

Interested in purchasing / using some of my photos? Check out my 500px: http://500px.com/GreatAmericanThrills

View my videos on YouTube: http://www.youtube.com/user/GreatAmericanThrills

Follow me on Facebook: http://www.facebook.com/GreatAmericanThrills

Tweet me on Twitter: http://www.twitter.com/krowberry

+1 me on Google+: https://plus.google.com/u/1/115502587437263155125/posts

Follow me on Instagram: http://instagram.com/krowberry

How Much Posting is TOO Much on Social Media?

Continuing my series on how social media can be used more effectively at amusement parks / FEC’s – just how many times should you be posting to your social media accounts on a daily basis?

Some experts feel that the higher quality the post, the less often you have to post it, while others feel that with all the filtering being done online, the more often you post, the better chances you have of actually being seen and / or heard.

The New York Times – arguably the most respected news source in the country – posts on average, seven to eight times per day. As much as you’d like to think your attraction has that much to tell the world – it simply doesn’t.*

Posting even HALF that often is enough to turn off your potential viewers. Yes, you are being filtered by Facebook and the new algorithm – but it’s not worth over-posting if most of your “likes” are going to mute your posts or worse, mark them all as spam.

If RollerCoasterTycoon had a social media option, I’d be posting a maximum of three times a day while open, once a day when closed.

Post #1: Morning, Before Opening

Post #2: Midday

Post #3: End of Operating Day

Rotate the timing of each of these posts (i.e. Don’t post a funny / cool photo each day at 3:00pm, spice it up a little).

It should go without saying, but you simply MUST be scheduling posts – to try and keep up with each post each day will ultimately drive you nuts. To assist in keeping your sanity, a scheduling software solution, such as TweetDeck or HootSuite is an absolute must! (I’ll be going into more detail on how to use HootSuite with my #Hashtag post soon)

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Also to help with keeping up with your quota – consider “banking” photos over your operating season, as well – if you can’t find anything interesting to post about one day, use one of those banked photos.

Remember that while rides are fun, most people visit parks to enjoy the fun WITH OTHERS. Highlighting unique groups in your attraction, big game winners and specific attractions is sure to bring in more views (plus more turnstiles rotating).

Fan submitted photos are also a great (and often overlooked) way to have your social media content create itself. But, as I said in my first posting on this series – never forget that the entire purpose of social media is NOT to sell to your followers directly – it’s to start a conversation and interact with them.

Once you throw up an update, be prepared to interact with people. “Like Bait,” as it’s known, has a place on Facebook, but it will never convert those eyeballs to your turnstiles unless they can feel a connection to your attraction. For instance, posting a cool photo of your roller coaster may get 1,000 likes, but people will also ask questions, too. Each one of those questions is an opportunity to connect (and THEN sell your product to them AND all their friends).

If you’re a seasonal park, take advantage of the off-season to show all the transformative work going on behind-the-scenes. Just be aware that trying to sell a season pass in the middle of the winter with a photo of a dry waterslide probably isn’t going to go very viral. However, a video of employees sliding down said slide in a bathing suit – in the snow, now THAT’S different!)

If you’re shooting your own photos to post on Facebook, Twitter and / or Google+ (and you should be) and you’re using a DSLR (i.e. NOT a cell phone camera) adding a watermark with your website or hashtag is absolutely necessary. People will inevitably share quality or memorable photos – and with watermarked information on them, your logo and website will be sitting right there in front of all those shares for consumption.

wologo wlogo

Which one of these social media update photos would YOU want to be saved as a follower’s new computer background? (Airship Ventures, 2007 – 2012)

So, don’t fill guests (or potential guests) feeds, walls or updates with tons of info, photos and sales pitches – just nurture them. There’s no reason to go crazy and post 15 Instagram shots of your newest ride. You’ll see your following grow and ultimately see more butts through the turnstiles.

In my next article, I’ll be talking about #hashtags – what are they? How can you use them to promote your attraction / FEC?

*The only exception to this rule is when your attraction is facing a crisis situation or dangerous weather conditions.

Review my prior posts about “Social Media and the Amusement Park” here.

About the Author:

Kris Rowberry has been following the amusement industry for over 15 years. He is the creator and host of both “The Lost Parks of Northern California” and “Great American Thrills®

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Photo of the Day: Iron Rattler at Six Flags Fiesta Texas

There are roller coasters – and then they’re EPIC roller coasters. Iron Rattler at Six Flags Fiesta Texas is one of those attractions that takes your breath away.

Once the tallest wooden coaster on Earth, the Rattler was transformed this past off season to include Rocky Mountain Construction’s Iron Horse Track (similar to the track on Texas Giant just a few hours north). The ride is now smooth, powerful and FORCEFUL  – definitely a steel coaster that should rank in your top three in the world after you ride it.

Did we mention there’s a clever inversion on it, too?

Iron Rattler at Six Flags Fiesta Texas

A HUGE thanks goes out to my friends at BorrowLenses for allowing me to capture such beautiful photos with their gear.

Interested in purchasing / using some of my photos? Check out my 500px: http://500px.com/GreatAmericanThrills

View my videos on YouTube: http://www.youtube.com/user/GreatAmericanThrills

Follow me on Facebook: http://www.facebook.com/GreatAmericanThrills

Tweet me on Twitter: http://www.twitter.com/krowberry

+1 me on Google+: https://plus.google.com/u/1/115502587437263155125/posts

Follow me on Instagram: http://instagram.com/krowberry

Coaster “Bender” Trip – Vital Stats

9 – Number of days the trip lasted

5,968 – Total mileage flown

3 – Number of rental car models I rented

4 – Number of Six Flags parks visited

6 – Number of wooden coasters on the trip

3 – Number of coasters missed (2 closed, one required child accompaniment)

$493.93 – Estimated amount of money saved by upgrading to a GOLD Six Flags Season Pass

1 – Number of Cicadas encountered (On the motel door / eyehole in Spiringfield, MA…thankfully only molting).

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Caption Contest: Facebook Face Recognition FAIL

While working on editing photos from my recent marathon trip across the country these past two weeks, I couldn’t help but laugh at what Facebook thought was a face…it’s actually a wheel bogey from the “epic” Iron Rattler at Six Flags Fiesta Texas."Face" on Iron Rattler. Photo (c) 2013 Great American Thrills and Kris Rowberry.

What’s your best caption for this shot?

Season Pass Podcast Interview

We had the pleasure of being interviewed at the Gold Striker media day by the great Doug Barnes of “The Season Pass” podcast. Check out the interview about halfway through at the link below:

Can’t wait to talk up “Lost Parks” some more in the future, Doug!

iTunes:

https://itunes.apple.com/podcast/the-season-pass-the-essential/id268430539

Direct Link:

http://traffic.libsyn.com/seasonpasspodcast/The_Season_Pass_235.mp3

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