Lost Parks Makes Major Connections!
Look who decided to give us a “like” on one of our behind the scenes shots from this past weekend:
You can imagine my shock when I checked my Instagram feed this afternoon…
We’ll look forward to sharing more with you, Discovery Channel! But, we’d really like for you to come along for the ride with us! : )
Call us anytime – we’re only shouting distance away from M5i and the Mythbusters!
Social Media and the Amusement Park: Don’t Take Yelp Lightly
Despite your personal opinion of the site, Yelp.com has become the de facto review source for many users on the internet. The site says that it’s “Real People, Real Reviews,” and with your amusement park being a major business in the area, chances are someone has already reviewed you and / or created a page for your park. So, how do you monitor and work Yelp to your needs? Read on:
1.) Create an officially moderated Yelp business page, then have it verified:
Multiple pages created by guests only add to confusion in search results and SEO. Plus, misinformation will spread faster.
When searching “Six Flags” in the Bay Area, these are the top four results. Note how there’s seemingly multiple accounts for the park, with reviews about the park in each one. This only makes people confused when they’re trying to find you online. True, the more of you out there, the better for SEO – but not in this case.
By creating an official, park moderated page, Yelp will be more inclined to remove errant listings, making it easier for people to find and review you. Plus, it makes it far easier to respond to guests when there’s only one place to go.
2.) Monitor, monitor, MONITOR!
Is this really an accurate review? Hardly – so why allow it to sit for others to view?
It should go without saying, but Yelp is yet another place that you need to be monitoring your image online. Just like your Facebook, Twitter and other social media accounts, Yelp should be monitored closely to make sure that any reviews placed on it are fair, accurate and not derogatory towards your business.
For example, the posting above – is it really an accurate portrayal of the park? Absolutely NOT! So why then would you allow it to stay up, for others to view 24/7? Yelp also gives you the ability to flag reviews for abuse – which is what this one should have done to it.
At the very least – a post like this should be responded to from the park’s official account with accurate information. 95% of angry guests will be quelled once they see the park responding directly to them. Don’t think of it as damage control – think of it more as an opportunity to make a new sale by bringing a guest back. Who knows – they just might upgrade to a season pass…
3.) When you’re wrong – admit it.
Would you eat at a “C” graded restaurant? How people portray you on Yelp has a major impact on decisions to visit.
Look, we’re all human, so we’re not perfect. Mistakes sometimes happen, so it’s up to you to recognize these and make them right wherever possible. But completely ignoring your internet footprint (especially on Yelp) isn’t going to make bad reviews go away.
If a bad review comes in, try to contact the guest first, off of Yelp. Get more information, and then proceed to see what can be done to correct it in the future. Remember that the sooner you contact an angry guest, the better the park looks in their eyes for wanting to assist.
4.) When all else fails, pay Yelp.
Ever wonder why some companies NEVER have a bad review on Yelp? Is it because of the service or business? Maybe. Mot likely, it’s because they pay for those reviews.
You heard right. What most people don’t know, is that companies can actually PAY to look better on Yelp. Yes, call it a shakedown, call it what you will. But the good news – you don’t have to give money to Yelp.
Just by monitoring and responding to reviews through your own company, much as you would with a customer service agent over the phone, or guest service manager would in the park – you’ll see your numbers trend upwards. At the very least, you’ll start getting a better pulse about what your guests are having issues with, and can adapt your business model around it.
Review my prior posts about “Social Media and the Amusement Park” here.
About the Author:
Kris Rowberry has been following the amusement industry for over 15 years. He is the creator and host of both “The Lost Parks of Northern California” and “Great American Thrills®“
The Amazing People Behind the Scenes of “Lost Parks”
The forthcoming episode of the Lost Parks of Northern California was easily our most complicated – and yet it will be our most beautiful, too. But it’s not just me that makes it look good – it’s three talented individuals, Taylor Evans, Robert Ingle and Nicholas Laschkewitsch that make it (and me) look so good.
In addition – what you may not know – is that we’re not making any money on the project. In fact, we lose money on each and every shoot, whether from travel expenses, to material from historical societies – it all costs money. But, we think bringing these parks back to life is more about expanding our skills and more importantly, reclaiming our amusement heritage.
Without these folks behind the scenes, I wouldn’t be able to complete this series! Photo by Ace Northern California, used with permission.
In addition, this upcoming episode would not have been possible without the efforts of the Mayor Pro Tem of the City of Manteca, Debbie Moorhead. Without her connections, we would have never been able to get permission to film at the slides final resting place. In addition, her interview at the Chamber of Commerce was just spectacular and was full of incredible information…
Wrapping up the interview with Mayor Pro Tem, Debbie Moorhead. Photo by ACE Northern California, used with permission.
I knew working on this series would mean making connections to make it all work – I just didn’t think it would be so much fun to do it!
Producer Nicholas and I with our new favorite tool, a ProAm USA DVC 60 camera crane. Thank you Facebook contests! Photo by ACE Northern California, used with permission.
Now, we jest need some production companies to sit up and start taking notice! C’mon guys, let’s hear from you sooner than later!
Our Next Lost Park…
We’re hoping that by choosing this park, we just might bring summer back this year…it’s freezing in the Bay Area right now!
Well, you know it from it’s catchy jingle or if you ever drove through the Central Valley on the way to Yosemite or Sonora…
That’s right! We’re going back to the “famous” MANTECA WATERSLIDES!
(SKIP to 2:40 for the good stuff…)
The Most Bad Ass Amusement Park Ride That Never Was
Eat your heart out, Intamin and S&S fans!
Yes, amusement park safety technology was pretty much non-existent back in the last 19th century, but you have to admit that this free-fall ride concept was far beyond the acceptable level of crazy for it’s day.
According to io9.com, this is from, “An 1891 issue of Scientific American. (It) showcased this invention by a one Monsieur Carron of Grenoble, France. In short, Carron had invented an amusement ride that involved 15 patrons falling almost 1,000 feet inside a 30-foot-long bullet, which then would land inside a champagne-flute-shaped, 180-foot-deep well.”
Eat your hearts out, free fall fans. This thing is crazier than the looping waterslide at Action Park in New Jersey. (The only difference – that was ACTUALLY built!)
The article also goes into very specific details on how the “ride” would work:
“Mr. Charles Carron, an engineer at Grenoble, has analytically studied the conditions in which the punctuation of the water by such a shell would be effected, and the reactions that the passengers would have to support. The conclusions of this study show that there is nothing, either theoretically or practically, opposed to its construction and to its operation in falls reaching three hundred meters. The accompanying figures give the general aspect of such a shell capable of accommodating fifteen passengers falling from a height of 300 meters […] The passengers would be securely seated in arm chairs that exactly followed the contours of their body.”
Nevermind the fact that there’s no lap bars to hold you in, or that the wind conditions at 1000 feet are far different than those on the ground. (Trust me, I used to work with an airship company – they’re WILDLY different!) True, in principle it makes sense – but we all know from the Mythbusters that real-world results can always vary!
Here’s my question – who’s ready to queue up for a modern take on this?!?
Luna Park Video Continues to Amaze!
I had the fortune of meeting with Greg Baumann, Editor-in-Chief of the Silicon Valley Business Journal recently – and it turns out he loves learning about Silicon Valley’s history, too!
Let’s hope he enjoys all 23 of the other Northern California lost parks we’re aiming to cover – thanks, Greg!
If you haven’t already checked it out, view our complete “Lost Parks of Northern California” series here: www.greatamericanthrills.net/lostparks
Reaching for the Brass Ring
Odds are, you’ve heard the phrase, “reach for the brass ring” at least a few times in your life. Heck, there’s even a website with the same theme.
But, I’m willing to bet a Fast Pass that you probably don’t know where the phrase originated – turns out, it’s amusement park related and it’s also one of the greatest pieces of nearly lost Americana.
In fact, according to the National Carousel Museum, there are only 12 places left in the United States where you can still, “reach for the brass ring.”
A carousel brass ring machine is similar to a lottery – catch the lucky ring on your ride, and you usually got a free re-ride. Only come up with a steel or iron ring? Just toss it into the (insert open mouth item here).
Reaching for the brass ring at the Santa Cruz Beach Boardwalk.
Once a staple of every carousel (just like a live band organ), the ring machine slowly feel out of favor with most parks.
Ring machines are generally a pain – literally. Anyone caught not paying attention could be in for a nasty surprise if they leaned outward at the wrong time. Plus, there’s the toll the rings take on the horses, themselves. Ring throwers aren’t always the most accurate – and ricochets also take their toll on the wooden carvings.
In addition, while brass is certainly beautiful, it has one minor flaw – it’s incredibly malleable. (Easy to bend and shape). So, while it’s great for making rings, it’s even better at jamming ring machines when they eventually deform from wear and tear.
With higher insurance premiums, threats of litigation and soaring maintenance costs – most parks opted to remove the finicky machines in order to cut costs.
Even the Santa Cruz Boardwalk , seen today as a champion for amusement history and preservation, removed its ring machine back in the 1970’s. As a result, ridership plummeted 50%. Needless to say, the ring machine was back up faster than you could say, “Welcome back, riders.”
But, for the parks that have kept this great tradition alive – it’s worth the sacrifice. For the riders, it’s just another reason to visit these traditional parks.
Thank you to the San Jose City Council, District Three!
It’s an honor to be featured in this month’s “Community Spotlight” section of the City of San Jose’s, District 3 Newsletter!
It turns out – quite a few people didn’t know about the origins of Luna Park, including the City Council!
Full text, here:
Kris Rowberry: The Lost Park of San Jose
“Great American Thrills” is a web video series that follows amusement park connoisseur, Kris Rowberry, as he hunts down the original sites and memories of Northern California’s 24 bygone amusement parks.
“I’ve always been fascinated with the history of the amusement parks I’ve visited,” said Rowberry. “This series is truly a journey back in time.”
Joining Rowberry on his journey is the Assistant Regional Representative for the American Coaster Enthusiasts (ACE) Northern California, Nicholas Laschkewitsch. He also serves as the show’s cameraman and producer.
“One of ACE’s missions is to promote the importance of preservation of both roller coasters and amusement parks,” said Laschkewitsch. “I hope the ‘Lost Parks’ series will do just that.”
Through their research, done mostly the old fashioned way in the King Library, both Rowberry and Laschkewitsch have stumbled upon countless, incredible stories about Luna Park.
“To find out that San Jose, not San Francisco, had the first pro baseball team in the Bay Area was a real shock,” said Rowberry. “Luna was built as an entertainment complex – amusement park and baseball stadium. It puts the whole territorial rights issue today in a whole new light. Plus, from the descriptions, it sounds like it was theplace to be for fireworks on the 4th of July.”
So how did he come across such an obscure piece of San Jose’s history?
“It honestly just came as inspiration driving through the Luna Park Business District and seeing all the banners,” said Rowberry. When I saw the carousel horse on one of them, I knew there had to be an amusement park here at some point. That’s the real impetus for wanting to highlight this park – well that and I lived in San Jose for nearly 26 years and never knew about it.”
Thank you Kris for bringing back the memory of Luna Park and a piece San Jose history!
Learn about Luna Park for yourself, here:
Photo of the Day: Gold Striker at California’s Great America
After many years of becoming a park known for REMOVING rides rather than ADDING them, California’s Great America in Santa Clara, CA made a major statement this year with the addition of Gold Striker. Billed as the tallest, fastest (and certainly most intense) coaster in Northern California, Gold Striker is easily one of the top five wooden coasters I’ve ever had the privilege of riding – and should be under consideration for the Top Ten in the United States.
Despite some minor setbacks and delays in opening, mostly due to ongoing noise abatement issues – the ride is now roaring every operating day, to delighted and packed crowds.
A winner all around, this coaster is seen by many as the catalyst for revival at California’s Great America – and fans are loving every moment of it. But don’t take my word for it – check out Westcoaster’s recent review.
Big thanks goes out to my friends at BorrowLenses for allowing me to capture such beautiful photos with their gear.
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Featured on “This Week in Photo” Podcast!
If you haven’t already, check me out on the “This Week in Photo” podcast! We’ll discuss photo composition, the impetus for me getting into photography…and of course, nausea.
Enjoy, everyone!
Learn more about Frederick’s work at: www.thisweekinphoto.com
What’s Your Worst Travel Mistake?
Mine was overpaying for hotel rooms on my coaster adventures. Learn from my mistake – always plan ahead!
Read the entire article here:
http://www.mainstreet.com/slideshow/lifestyle/travel/my-worst-travel-mistake-6-money-lessons
Texas Giant: Leave the Speculation at Home
It’s only natural to want to try and speculate on what exactly happened last Friday night at Six Flags Over Texas. I’ve even caught myself doing it on occasion to friends or co-workers, who have asked me about the unfolding situation.
But that doesn’t mean it’s right.
With inaccurate eyewitness reports, the urge to find out as much information as possible before anyone else has it – we as humans tend to want to fill in the facts when there’s an unknown. The speculation had already begun today, as well as recommendations for change, despite not even knowing what exactly occurred.
People were already getting in front of the media, illustrating, “…where she fell out,” and were even calling for “Over the Shoulder Restraints” or OTSR on more rides, as if they would have clearly prevented this accident from occurring. All of this was being done without any formal information on what exactly happened.
Speculation can only lead us as a society to a skewed, unwarranted perception of the event. Currently, that misconception is: “…because someone died on a roller coaster – ALL OF THEM must be dangerous!”
Nothing could be further from the truth.
The truth is this, folks: You’re more likely to be hurt riding an ESCALATOR at the mall than you are on a looping roller coaster. Parks don’t want accidents – they want you to feel safe. It’s very much a “self-policing” industry. Gone are the days of the Roaring 20’s, where rides that killed became MORE popular.
While we live in an age of instant communication, instant answers – this is one event that we must wait for. Only time will tell what happens next in this investigation – but can’t we all just give this investigation just that, a little TIME?
A Difficult Day for the Amusement Industry, But Don’t Rush To Judgment
An unprecedented two major news-making events took place at two separate amusement parks in the U.S. within minutes of each other on Friday, bringing up the inevitable media hype over ride safety.
At Six Flags Over Texas and Cedar Point, two major incidents occurred that have splashed across the media.
In the wake of yesterday’s tragic event and subsequent investigation at Six Flags Over Texas, Iron Rattler at Six Flags Fiesta Texas has been closed as a precautionary measure, according to a park representative. The ride features the same style of “Iron Horse” track as the Texas Giant and same train manufacturer, Gerstlauer of Germany.
Our thoughts and prayers go out to everyone involved in today’s tragic events.
When reporting news, there’s always the possibility of reporting inaccurate information. When the story is breaking, that risk is even bigger. These stories are no different.
One of the more glaring items that stands out to me is from the The Dallas Morning News. They reported that eyewitness, Carmen Brown, who was in the loading station of the Texas Giant, “…said the woman had expressed concern to a park employee that she was not secured correctly in her seat.”
“He (the ride attendant) was basically nonchalant,” Brown said. “He was, like, ‘As long as you heard it click, you’re fine.’ Hers was the only one that went down once, and she didn’t feel safe. But they let her still get on the ride.”
Here’s the problem – the Texas Giant doesn’t use “clicking” restraints. In fact, according to Gerstlauer, the manufacturer of the trains for the Texas Giant, “The cars feature four self-restraining seats with T-shaped lapbars.” It continues, “The use of redundant hydraulic cylinders ensures that each lap bar can be infinitely adjusted and offers maximum security.” in other words, these restraints come down in silence.
As I was just out at Six Flags Over Texas about five weeks ago, I can attest to this fact. The Texas Giant also features an electronic indicator light on each train, (one for each restraint) which alerts operators if a restraint is too high for safety. The light turns from red to green.
It should not be lost on anyone, but you should know – your odds are far greater of being injured DRIVING to your local amusement park then they are INSIDE your local amusement park. In addition, if you do not feel confident in a ride – you always, ALWAYS have the choice of simply asking to be let out.
The Lost Parks of Northern California – Episode 2: Luna Park of San Jose
It’s finally here! Episode 2 of the Lost Parks series is now live!
Do you know the way to San Jose – and it’s first amusement park? Sorry cowboys and cowgirls, it’s not Frontier Village!
Welcome back to the early 1900’s, and San Jose’s Luna Park:
Lost Parks Episode 2 Debuts This Friday!
If you haven’t already, check out our preview for the second installment of the “Lost Parks of Northern California.”
Do you know the way to San Jose – and it’s first amusement park?
Ride Review: California’s Great America – The Grizzly
When I attended a construction tour and park preview at California’s Great America this past winter, it was announced that the Grizzly (the park’s perennially basement dwelling wooden coaster) was completely overhauled and had, in fact, been sped up by nearly 12 seconds.
Understandably, there were grumbles and guffaws from the audience. After all, this was a coaster that had finished DEAD LAST in many coaster polls for DECADES. At one point, you have to think the park should have thrown a faux celebration at that dubious honor, right?
Really?!? Grizzly is so boring you can text while on it? I disagree.
However, I am happy to report that the Grizzly, at the mid point to it’s operating season – is running smoother, faster and better than I can ever remember. (And I remember RIDING it in the 1980’s!)
But wait – there’s more!
It’s also moving so fast (from what it was before) that it’s actually placing some nice g-forces on riders in the lower turnarounds.
You read right – Grizzly, a coaster that was smoothed out from it’s original design to be more “family friendly” in the 1980’s – is becoming more and more forceful with every day she’s running. (And that’s a GOOD thing!)
Smiles, not grimaces now adorn riders of the Grizzly.
Will it ever compete with Gold Striker on thrills? Absolutely not – even with extensive re-profiling to match more closely to the ORIGINAL Grizzly design at Kings Dominion in Virginia – to compare Gold Striker and the Grizzly is unfair.
However, with two very re-rideable wooden coasters now in the park, the Grizzly makes for a perfect “starter” coaster for the enthusiast in training, who’s not quite ready yet to “strike gold.”
Now, if only the park could speed up dispatches by doing away with those unnecessary second and THIRD seat belts…
Lost Parks of Northern California – Episode 2 Preview
It’s finally here!
Episode 2 of the “Lost Parks” series is in the bucket and ready for release. So until the actual episode debuts, check out this quick preview of San Jose’s OTHER long lost amusement park – LUNA PARK!
Look for the actual episode to debut later this month!
Photo of the Day: Asiana Airlines Flight 214 Wreckage at SFO
Now, I’m a big fan of all things aviation – but to take these photos yesterday was both a sobering and ethereal moment for me.
To think of what this aircraft and more importantly, it’s occupants had been through made this one of the more difficult subjects for me to shoot.
Nonetheless, it’s important to document – to think so many people WALKED AWAY from this wreckage is simply astounding.
Big thanks goes out to my friends at BorrowLenses for allowing me to capture such beautiful photos with their gear.
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Asiana Airlines 777 Crashes at SFO
Amazing how many people survived today’s crash – but what’s more amazing was the “meh” attitude of some of the passengers AFTERWARDS! our thoughts and prayers are with those who were injured and may have lost loved ones today…
As a fan of flying and aviation – you always wonder about those people who ignore the safety warnings or don’t put away their notebooks after flight attendants tell them. Maybe you should re-think that the next time you fly…
How to Not Evacuate an Aircraft. Photo illustration by Kris Rowberry.
Gold Striker Re-Opens!
After a slight delay to install an additional 70 foot long tunnel, Gold Striker is back up and running (and presumably under the decibel limit agreed to by both Prudential Real Estate Investors and Cedar Fair (owners of the park).
The park sent out this message on Facebook today:
“Great news regarding Gold Striker. An additional 70 ft. tunnel, similar to the initial descent tunnel, has been added and the ride is better than ever. Feel the rush today.”
So – no long closure (as was initially implied and worried about on some websites – this one included) and a second massive headchopper sure to add to the thrills of the ride – what’s not to love?
It’s been a long road to get here, but all fans of the park and ride can breathe a sign of relief – after seven long years – Gold Striker is finally here to stay and now open PERMANENTLY!
If you haven’t already, get yourself out to California’s Great America and ride the Best Wooden Coaster on the West Coast, GOLD STRIKER!
After a brief hiatus, Gold Striker is back up and thrilling guests after an additional tunnel was added to mitigate sounds coming from the coaster.
Gold Striker Closed Only Temporarily for Modifications
After two weeks of soft testing, a lavish grand opening ceremony and over a month of regular operation, the Gold Striker wooden roller coaster at California’s Great America is closed temporarily to allow for additional sound mitigation to be placed on the ride. But don’t hit your panic buttons – published news reports say the ride is expected to be back up and running by the July 4th holiday – NOT an extended, unknown period.
According to the City of Santa Clara’s “Smart Permit” website, Gold Striker had several criteria to meet in order for it to open permanently, the biggest of which states: “Should the additional testing reveal that the coaster is not in compliance with Condition 23 (amount of sound coming from the ride) or any applicable City ordinances, Cedar Fair shall undertake Remedial Measures, as defined in the Settlement Agt Agreement.” Apparently, the ride was just shy of making all those criteria.
Many industry watchers and local boosters see this addition to the park (and the subsequent work to ensure everyone is satisfied) as a serious commitment from corporate owner Cedar Fair, LP to both the park and the local economy.
“Cedar Fair elected to close the ride to install additional sound mitigation upgrades,” said Santa Clara Mayor, Jamie Matthews. “Those upgrades should bring the ride into full compliance with the previous settlement. I’m hoping to see it open here for the 4th of July.”
He added, “I am very happy with the way this is situation is working out – it shows responsible citizenship – that we can all work together and come to a solution.”
A man with recording equipment and headphones monitors the noise coming from Gold Striker from one of Prudential’s buildings.
Since “soft-opening” in May, Gold Striker has seen major additions, most notably the addition of plywood walls and white foam along the sides and underside of the track. By coincidence, these spots pass closest to or face the buildings located on Great America Parkway. During initial construction, the park added what was dubbed an, “initial descent tunnel” onto the first drop of the ride. This feature was presumably added to mitigate the sound from the first drop of the ride.
Trying to build this ride has been quite the roller coaster ride in and of itself – the plans go back to 2007, when the park first began the permitting process. In addition to the standard permits, three hearings were held on potential noise levels – all of which were initiated by appeals from the owners of the buildings closest to the proposed ride.
Billy D’Anjou, a local roller coaster enthusiast, has logged 80 circuits on the coaster since it opened in May and is hoping to hit his 100th ride in July.
“I personally don’t mind more enhancements (to the ride) but I think the whole noise mitigation issue has gotten out out of control,” he said. “In the end it makes me worry what limitations Great America will have in the future. (Prudential) should expect noise from a theme park. It’s not a library or fine art museum.”
Gold Striker thrills riders on a recent operating day.
Gold Striker is the first wooden roller coaster built in Northern California since 1999. It boasts the tallest and fastest drop in Northern California and is the largest capital investment in the park in over a decade. The ride was built partially on the footprint of another ride, Willard’s Whizzer – a steel coaster that operated from 1976 to 1988.
The land that Prudential’s buildings sit on was originally an auxiliary parking lot for Great America. The land was sold in the late 90’s during the dot com boom. Prudential acquired the buildings in early 2002, according to a press release on their website.
Marriott’s Great America opened in 1976, as a celebration of America’s bi-centennial. The concept was to create a chain of parks to become an answer to Disney’s theme park empire.
Illegal POV Filming – When Will They Learn?
I hate to be a broken record – but if you’ve been reading my writings on illegal, handheld POV filming on rides – then watching this video should come as no surprise to you.
If you think filming on rides is harmless behavior – how would YOU like to be hit with a GoPro Hero3 at 55mph?
Thankfully, no one was apparently injured in this situation.
Here’s the kicker – while the ride starts well after the train has been dispatched and out of the eyesight of ride employees – the lift has not one, but TWO cameras on it. There’s got to be a better way of preventing this – and there is!
Advertising in an Amusement Park – Practice what you Preach!
This large, banner ad is currently up at Six Flags Over Texas, hanging on the outside of the “La Vibora” bobsled coaster station. It’s promoting MetroPCS – but the cute green Android figures aren’t what caught my eye…it’s the fact that the ad is encouraging people to have their phones out on rides:
It’s okay to film and photograph on rides with your phone, according to this ad – but not according to park rules and announcements.
Don’t believe me? Check out the figure with the “M” on their shirt. Yup. They’re snapping a photo while the ride is going. What’s even more troubling – they’re snapping a photo on what appears to be a swing ride – an attraction that had just debuted when I visited this year (2013); in fact, it’s the tallest in the world at 400 feet.
It also happens to be located next to the main roadway entrance to the park. Boy, that be a heck of a way to start your day when you’re driving into the park and your windshield shatters from a loose cell phone, don’t you think?
If you’ve read my previous post on this topic, this epidemic of cell phone filming is only going to become worse as the Millennial generation becomes of the age to own a cell phone. Showing ads like this, then telling them to not have loose articles aboard the ride? It just wreaks of, “What were they thinking?!?” and it’s just plain DUMB in my opinion.
Seriously – how did this ad proof get by both the corporate offices AND the local marketing officials?!?
“But loose cell phones never hit people or fall out of hands! They’re not as big of a threat as you make them out to be!”
I probably would have confided to you that I’ve never seen an injury as a result of a phone getting loose and hitting someone…though I do have proof that phones are coming loose:
Cell phone carnage under Mr. Freeze: Reverse Blast at Six Flags St. Louis.
That was before this past weekend, however. That’s when I DID witness several people get injured by a loose cell phone at the Santa Cruz Beach Boardwalk. The guest whipped out their cell phone after concealing it on the “Double Shot” freefall tower attraction just as it launched – and wouldn’t you know it – the phone got loose, fell 125 feet and promptly smashed into guests waiting in line.
This madness simply has to stop – before someone else is either injured or outright KILLED by a flying, loose article. Ads like this aren’t doing the parks any favors. They’re literally shooting themselves in the proverbial foot.
“I think you’re reading into this ad a little too much – people don’t get encouraged by ads or do what they say…”
You sure about that? Because I’m lovin’ it.
You thought of McDonald’s just now, didn’t you? Feeling a bit hungry all of a sudden? As much as we don’ t like to think it, advertising is a very powerful tool to control behavior – so to encourage the very behavior you’re trying to eliminate in your safety spiels and park map rules is well – not the smartest move in my book.
My point is this – advertise all you want to your guests, but at the very least, practice what you preach!
Review my prior posts about “Social Media and the Amusement Park” here.
About the Author:
Kris Rowberry has been following the amusement industry for over 15 years. He is the creator and host of both “The Lost Parks of Northern California” and “Great American Thrills®“
Connecting with our Past
I’m always fascinated and shocked when we go out into the field how many people have such fond amusement park memories.
I shouldn’t be so surprised – yet are built for fun after all – but I think we all sometimes forget that we need a little fun in our lives.
Sometimes, it just takes a guy with a camera, microphone and bright light to remind us of all the good times.
Great American Thrills® 