It’s that time of year again – time for park fans to begin serious speculation about what may (or may not) be coming to their favorite parks in 2020.
There seems to be two trains of thought on how to best make these announcements: by individual park or as a complete chain.
At Cedar Fair it appears the chain spreads out their announcements, usually over a two week period, so that each park receives their “day in the sun” with media coverage in their local markets.
Meanwhile at Six Flags, the chain has made it a tradition to announce every park’s newest addition in a single video, with each park sending out a release to their local media. The idea is that the single announcement carries more weight on a national level, which should translate into more traction with the national media.
But this “one day fits all” strategy does have a potential flaw: what if a park hasn’t opened their new ride from 2019? Wouldn’t that potentially kill the buzz for both?
Sadly, for the good folks at Six Flags Magic Mountain, they don’t have to imagine this scenario – they’re living it.
Since their “new for 2019” attraction, West Coast Racers, isn’t even finished being built, it’s highly likely the park will be forced to announce another new ride, without even finishing the last one they announced.
Personally, I’m a fan of the spread out approach. The collective anticipation continues to build throughout the week or two you keep dropping announcements. Plus, there’s a smaller probability that your least-visited parks or smaller investments won’t be lost in the giant, one day announcement.
And if a situation like Magic Mountain’s sets up, there’s flexibility built into it to delay an announcement.
No matter the way you announce it, 2020 is setting up to be a record year for new capital investment. Let the speculation and intrigue begin!
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What do you think? Are you a fan of a “one day” or “spread out” announcement style for new rides and attractions? Let me know in the comment section below – and be sure to check us out on social media as well!
Looking through some theme park fan message boards around September, you get a common theme: people ask about / want to go to the International Association of Amusement Parks and Attractions (IAAPA) expo in Orlando, mostly because, “it looks like fun.”
Still others post that, “It looks like Disney’s D23, only for the whole industry,” while others say, “…the website is written in business-speak…”
Let me clear up a few things for you all. First, IAAPA isn’t held for park fans. Don’t be confused by some of the coverage you see on some of those other park blogs, IAAPA is about just three things: buying goods, selling goods and networking for jobs.
Millions upon millions of dollars are transferred in the four days this show is held. There’s a literal ton of business being done on the floor – so – if you do decide to attend this expo as a park fan, you have to know “the code.”
Attending as a park or ride fan and just barreling up to the B&M or RMC booth to swoon over Walter, Fred or Alan – especially while they’re trying to talk to potential buyers – is a massive faux paux. In some cases, a company’s livelihood can depend on the meetings they have at this expo.
Also, snapping photos or video without permission is a HUGE no-no. ALWAYS ask booth vendors if it’s okay to take a photo or record part of their booth the booth for a video.
If you’ve got actual business to discuss (such as inquiring about a job or internship) then feel free to speak to them…when they’re free. If you’re a fan and just taking in the convention for fun, it’s best to just grab some literature and move on. Speaking of discussing business…
The amusement industry – despite being worldwide – is a very tight knit group of individuals. Everyone knows everyone and word gets around…fast. That’s why IAAPA is the perfect event to go to if you’re looking to get a job in the industry. This expo gives you the rare opportunity to meet and network with prospective employers face to face, as well as the opportunity to give them a copy of your resume and cover letter.
Take it from me – I’ve been hired because of connections I made at this expo in the past, as have several of my friends!
Now, despite what you might think from some of the other bloggers out there – the way you dress says a LOT about your purpose. Shorts and a t-shirt emblazoned with your blog’s logo are not commonplace nor looked upon well by vendors. If you want to make a good impression, stand out from the other “schlubs” and come in a suit and tie.
If your registration permits it, one of the least talked about (but best parts) of the expo are the educational seminars they hold. From learning about the business from Disney legends, to how to properly curate social media for your brand, to symposiums on laser tag – these “edu-sessions” give attendees tons of insight, but tend to not get the fanfare that the show floor does.
Speaking of the show floor – yes, it’s true – there ARE a few rides and attractions you can go on at the show. It’s just like purchasing a new car. Just remember that those vendors are there to sell that ride – not entertain you with a day-long ERT session.
If you truly love this industry and want to make it part of your career, I would make it a point to someday visit the annual IAAPA Expo in Orlando. However, if you’re looking for a place to nerd out with other theme park fans, save your money and stick with D23. You’ll end up having more fun there, anyway.
Traditionally, the final day of operations at California’s Great America occurs in the last weekend of October (or on rare occasions, the first day of November). But this year will be different – markedly different. Details are now being released on the park’s first-annual “WinterFest” – only the second time in it’s history the park will remain open past the first weekend in November. And if there was any doubt as to whether or not the park would go “all-in” the first year of the event – those questions have been quickly answered. Let’s take a look at some of the highlights:
This is shaping up to be the “signature” attraction of the event – and for good reason. The reflection pond in front of Carousel Columbia will be frozen over (real ice from what our park contacts say, not plastic faux-ice) to create arguably the Bay Area’s most beautiful skating rink. No word if S.J. Sharkie or Santa Clara native, (and Olympian) Polina Edmunds will make an appearance, but I’m sure as heck sharpening my skates for this.
As part of the entertainment, there will be an Snoopy-themed Ice show, several holiday themed shows, a min-trolley filled with carolers and a nightly tree lighting ceremony behind Carousel Columbia. Aren’t you glad you upgraded to a Gold or Platinum Pass so you can take it all in over a few weekends?
After a test-run with the “Taste of Orleans” food festival earlier this summer, the “lighting competition” that will be staged inside Orleans Place should blow away park-goers. I’m thinking that it’ll rival Gilroy Gardens’ spectacular nighttime event, “Lumination.”
In Hometown Square, you’ll be able to see it snow – meet real reindeer and even browse the famous Christmas tree lot to find your own fern that “just needs a little love.” It also appears many of the food locations will be re-tolled and re-themed to reflect the holidays.
I’m also very happy to see the park create and use it’s OWN photos for the promotion of the event. By that, I mean most collateral in park chains is re-used (I.E. even though it’s Great America’s TV commercial – you’re looking at a ride from Knott’s). That is not the case with WinterFest – because that’s most certainly Maggie Brown’s behind the trolley. And who else is excited that the trolley is (sort of) coming back?!?
It should be noted that the entire park will not be open as part of WinterFest. Everything from just about Planet Snoopy over to Hometown Square will be – but don’t expect to challenge the Demon, Drop Zone, Psycho Mouse or the rest of County Fair this winter. Also, some of these activities will require an additional fee to participate (mostly out of capacity concerns, I imagine).
There are two major challenges the park faces in order to make this event an annual tradition: the weather and 39 years of learned, guest behavior. First, let’s talk about rain. It’s always a threat here in Northern California (except the past 5 years thanks to drought) so hold off your rain dances on the weekend – otherwise the event could be a complete wash.
Coasters generally do not run as well in the cold, at least B&M’s tend to be like this. If temps are around 45 or so, I’d expect to see fairly short lines for most of the park’s bigger attractions.
The other big challenge the park must overcome is the public itself. Not since opening season in 1976 have guests been able to enjoy the park after October (and even then it was rained out most of the time and never re-attempted). In addition, the nearly four week closure (needed to move things around and set them up) between Haunt closing and WinterFest starting up will be crucial to keeping the park “front of mind” with guests. Remember, most people throw away their old passes after the last day – and many might still think that’s October 30th.
Also, the Bay Area is also a very crowded market when it comes to holiday events, with several very established events in the South Bay. The park will have to do a masterful job of building the awareness that they’re still open and ready for fun nearly all the way to the New Year. (Both the Boardwalk and Six Flags have already established
So, who’s ready for a little winter cheer in Santa Clara next month? Let me know what you think in the comments section below: